The Leveraging Power of VBTs
By Alex Mandossian on May 7, 2008

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icon for podpress  Standard Podcast [5:27m]: Play Now | Play in Popup | Download

Happy For No Reason Book CoverIf you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the “Virtual Book Tour” is your passport to wealth.

Many best-selling authors still travel from bookstore to bookstore during the promotional launch of their new books.

Yet they these same info marketers can capture more publicity and broaden promotional reach through the repurposing power VBTs. 

Check out the resource below to get private access to a national best-selling author who decided that a Virtual Book Tour was a faster, easier and better way to promote her book.

Resource: www.HappyForNoReasonNow.com 

Glossary: A “Virtual Book Tour” is a live or pre-recorded teleseminar during which authors explain their books once, instead of traveling to dozens book stores.

What is your VERB?
By Alex Mandossian on May 6, 2008

descartesweb.jpg“Cogito, ergo sum” (”I think, therefore I am”) is the philosophical statement first delcared by René Descartes, which soon became one of the most foundational elements in Western philosophy.

 According to Wikipedia, the meaning of the phrase is that if someone wonders if he or she exists, that is in and of itself proof of existance.. 

All philosophy aside, in my view Descartes’ “Verb” was to “Think” and “thinking” is how Descartes defined his existance … it’s what he did to define himself.

During the past year, I’ve asked thousands of my students and colleagues this same question (”What is your Verb?”) and many of the answers I’ve heard have astonished me.

For instance, my literary agent Bonnie Solow says (more…)

What’s the “Frequency” of Your Speed of TRUST?
By Alex Mandossian on May 1, 2008

Stephen M. R. CoveyIn 2006, my good friend Stephen M.R. Covey wrote his international best-seller, Speed of Trust - The One Thing That Changes Everything.

“Trust is common to every individual, relationship, team, family, organization, nation, economy and civilization is the least understood, most neglected and underestimated possibility of our time.”

Stephen also makes this critical observation: “Trust impacts us 24/7, 365 days a year. It affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.” 

From my own marketing experience … all 349 pages of that remarkable book can be summed up with this Marketing Formula: (more…)

“Leap Before You Look” by Arjuna Ardagh
By Alex Mandossian on April 30, 2008


Arjuna Ardagh

Listen to Virtual Book Tour…

   

Arjuna Ardagh is an international teacher and the author of five books, including The Translucent Revolution (New World Library, 2005) and Awakening into Oneness (Sounds True, 2007). He founded the Living Essence Foundation, a nonprofit organization dedicated to the awakening of consciousness within the context of ordinary life. He lives in California.

During this 1-hour Virtual Book Tour, Arjuna reveals the story behind his latest book, Leap Before You Look. The book’s promise is: “72 Shortcuts For Getting Out of Your Mind and Into the Moment“.

Click here to add this book to your library.

Why Dive at the “Rocks” and NOT the Water?
By Alex Mandossian on April 29, 2008

Acapulco DiverRemember those old Wide World of Sports specials on Saturday afternoons?

One of my favorite events was the Acapulco cliff divers. These guys would scale a steep, rocky, cliff side about 120 feet in the air and then perform beautiful “swan dives” into the crashing surf below.

Before each dive, the divers watch the surf below rise and fall…rise and fall…rise and fall…sometimes for several minutes before taking their leap of faith.  They have to time their jumps perfectly to hit the water at the precise moment the surf is at its highest point. 

That way, they have a nice cushion of water to plunge into…one that was far from the rocks beneath. But the most interesting thing of all is this: (more…)

Anatomy of a Winning JV Financial Deal
By Alex Mandossian on April 24, 2008

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icon for podpress  Fair JV Split [5:55m]: Play Now | Play in Popup | Download

tiedhands_110If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money! 

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
 

Listen to 44th Minute of April 16th Tele-Training!
By Alex Mandossian on April 10, 2008

James Malinchak & Michael JordanI’ll tell you more about that “44th Minute” in a moment … right now, as you’re reading this blog post, please clear your calendar for Wednesday, April 16th at 6pm Pacific (9pm Eastern) 

On that special evening, I want you to join James Malinchak and me for a private, live 90-minute Teleseminar on how to be a BIG Money Speaker and legitimately make $250K+ (year after year) in the most untapped public speaking niche most entrepreneurs overlook.

This live Tele-Training is a content-rich preview call for the 4-day speaker training happening at the world-famous Golden Nugget Hotel in Las Vegas, NV on May 1st-4th

And during the 44th Minute of that Teleseminar, I’m going to make a special offer - if you listen live - I’ve never made before. 

Click here to get registered early for the April 16th Teleseminar.

HINT: My special offer is worth over $12,000 and involves (more…)

“You Call The Shots” by Cameron Johnson
By Alex Mandossian on April 9, 2008

Cameron Johnson

Listen to Virtual Book Tour…

   

At the age of fifteen, Cameron Johnson was the youngest person to become an Advisory Board Member to a Japan-based company. Over the last eight years, Cameron has given hundreds of speeches worldwide.

During this 1-hour Virtual Book Tour, Cameron reveals the story behind his latest book, You Call The Shots. The book’s promise is: “Succeed Your Way - and Live the Life You Want.”

Click here to add this book to your library.

“Go Green, Live Rich” by David Bach
By Alex Mandossian on April 3, 2008


David Bach

Listen to Virtual Book Tour…

   

David Bach is the author of seven consecutive national best-sellers including The Automatic Millionaire, Start Late Finish Rich and The Automatic Millionaire Homeowner.

During this 1-hour Virtual Book Tour, David reveals the story behind his latest book, Go Green, Live Rich. The book’s promise is: “50 Simple Ways to Save the Earth (and Get Rich Trying).”

Click here to add this book to your library.

“Home: A Memoir of My Early Years” by Julie Andrews
By SBC Admin on April 2, 2008


Julie Andrews

Listen to Virtual Book Tour…

   

Julie Andrews, star of stage, screen, and television is also an accomplished author. Along with her daughter, Emma Walton Hamilton, they have written many children’s books including the Dumpty Dump Truck series.

During this 1-hour Virtual Book Tour, Julie reveals the story behind her latest book, Home: A Memoir of My Early Years. She recounts memories both good and bad of her childhood, living through the London Blitz in WWII England, through Walt Disney casting her in her famous role as Mary Poppins.

The book’s promise is to provide a sneak peak into the real life history of one of America’s favorite characters.

Click here to add this book to your library.

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