1964 was the year of my birth. It was also the year Marshall McLuhan, a Canadian philosopher of communication theory coined the phrase, “The medium is the message.”
According to Wikipedia, McLuhan’s insight suggested this central thought: “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media influences how the message is perceived. Huh?
There’s still a debate on what that phrase means. Smashing Magazine reports: “Saying that we experience different media in different ways doesn’t sound groundbreaking, but deeper exploration of McLuhan’s theory can change the way you design and develop your info marketing content.”
Okay, I think I’m starting to understand…
Here’s what I do know: The meaning behind’s McLuhan’s insight has puzzled academics, philosophers, media mavens and marketers alike during the past 48 years. In my view, “The medium is the message” is more closely related to [Read more…]