It’s no surprise that ebooks are the “staple” information products on the Net. It doesn’t matter if you utilize Adobe PDF or http://www.EbookGenerator.com from my partner, Armand Morin. What’s important is that you offer your readers (and listeners) some type of ebook. And if you’re going to charge for that ebook, I highly recommend you offer a “PHYSICAL CD” version for just $10 or $15 more. Even at $5 more, it’s worth it. Your refund requests will instantly be lower and you’ll have fewer and fewer “tire kickers” who order your information products.

I recommend getting “PHYSICAL” with your software products as well. If you offer downloadable software online, offer a CD “back-up” version for $5 more. Remember, you can always put a package insert into your mail piece and capture more sales OFFLINE. I do this all the time and the fulfillment house I recommend is run by Bret Ridgway in Terre Haute, IN. It’s called http://www.SpeakerFulfillmentServices.com and he’s always done right by me.

~ Alex Mandossian

If you’re an info marketer who wants to maximize income with the minimal human effort, then finding a good virtual assistant is critical.

Start with an Intern. Internships should last from 30 to 90 days until you have a comfort level with each other. And that Intern’s job may be checking your emails (SAVES YOU TIME), managing and editing content (SAVES YOU TIME), phone calls to new buyers of your info products (SAVES YOU TIME), or any number of tasks you do now.

My Interns work on a “trial” basis (no cost to me) and learn and learn and learn all about my info marketing business. If after 90 days, the Intern and I feel a high comfort and trust level, I hire him or her on a part-time basis … then later full-time.

Every PA (Personal Assistant) I’ve ever hired has gone through this process and some have become JV (joint venture) Partners. Here are the 3 Steps: Step 1: Learn & Learn (Internship) Step 2: Earn & Learn (Paid Assistant) Step 3: Earn & Earn (JV Partner).

It’s really that simple once you decide you want to make more money, faster, better and with the least amount of human effort. One last thing: The best character trait to look for in a good PA is “common sense.” Nothing is more important than “common sense” in the information marketing business … or any business for that matter :-)

~ Alex Mandossian

For anyone just starting out, I recommend doing at least 5 free teleseminars on the topic of your expertise. Once you gain most listeners, then start charging. Your freebies need to be recorded and transcribed … and you instantly have created 5 info products out of thin air!

Focus on one topic because your FIRST teleseminar is typically your WORST teleseminar. And it gets easier from that point on! By the way: Your SECOND teleseminar is your SECOND worst … and so on. Once you’ve accepted this simple truth, you’ll “TURN PRO” as an info marketer.

Now many people ask me “What price should I charge?” The better questions is, “How and when should I ask to charge.” In my experience, price levels are not as critical as knowing WHEN and HOW to ask for price levels you set.

Here’s my answer: After your fifth or sixth free teleseminar you’ve pulled off (on 1 topic of expertise), offer the audio transcripts to the call for a fee. If 20% of your registrants accept, you’ve got winning content and you can keep charging from now on! Of course, I recommend you utilize to http://www.AskDatabase.com for all of your surveys – online or offline.

~ Alex Mandossian

Alex,
I’m getting to the point of spending so much time doing administrative-type tasks that I don’t have time to concentrate on producing revenue. I’ve heard the term “virtual assistant” and was wondering what they are, how they work and do you think they are worth the effort?