Advancing the iPod

By Alex Mandossian 

Many in the information marketing world agree that offering specialized content is the way to earn a lot of money with podcasting. It is another way to serve the needs of their market in addition to offering seminars, teleseminars, CDs and DVDs. The key is that the content must be actionable and monetizable, meaning that someone can take action upon it and can monetize it.

It is reported that 30% of all cars sold in the U.S. in 2006 will offer an option of including some sort of iPod connectivity. This opens a whole marketing channel for information marketers.

Perhaps the most exciting item announced by Apple is the release of the iPod Nano. It has a gorgeous color display, is thinner than a pencil, and weighs 1.5 ounces. It also uses Flash memory instead of a hard drive resulting in fourteen hours of battery life.

Having a color screen is very important on multiple levels because it allows for an enhanced podcast that could include screen shots, graphs, and bars.

The 2 gig version is $199. The 4 gig version is $249. I believe this is a huge advance for Apple. They have market domination and their products have class and style.

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