Podcasting is Just Another Form of Communication

By Alex Mandossian

It isn’t about people listening to Internet radio in front of their computers; it is about people grabbing an entire wealth of knowledge from the internet and putting it on a portable player to take with them wherever they go.

People spend hundreds of dollars on their players and the information they put on it, whether it is songs, podcasts or information products.  Podcasting is about people bettering themselves by turning their dead time into entertainment time and learning time.

So what can Microsoft do with podcasting?  Is it already too late for them to play in the podcasting game? Who knows?         

The fact is, they have to make a decision now if they want to play in the game at all. The only bad decision right now is no decision at all.  That would be a train wreck about to happen.



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About Alex Mandossian