Before Outlook looked like Outlook, there must have been hundreds of thousands of dollars that went into developing its usability. A lot of companies spend a lot of money on usability â€“ it′s extremely important because for a guy like me who doesn′t know technology very well, usability is the thing.
If I don′t consume it, it′s not going to be utilized. If it′s not utilized, I don′t pay for it.
Let′s take a look at a couple things. The first thing is Yahoo made a big announcement when they launched a Beta; www.Podcast.Yahoo.com. The link is www.Podcast.Yahoo.com, the sub-domain of Yahoo. Talk about a firm commitment, Yahoo has made a commitment to podcast just by the nature of the name.On the other hand, when I type in Podcast.Apple.com I get an MSN search. It goes from Apple to MSN! Bill Gates is getting the last laugh.As an Internet marketer, it is a big mystery to me as to why no one at Apple has made Podcast.Apple.com or just http://Podcast.Apple.com. Why don′t they have that go to the podcasting page at Apple? It′s inexpensive and takes a minimal amount of time.
As beautiful as Apple is, what Yahoo announced just might win.
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