Search the Internet Like a Techie, Part 2

30458800.jpgPhase #3: Subscriptions 

In my last blog, I talked about the first 2 phases of information distribution via the Internet.

The first 2 were surfing and searching. The third is subscribing.

When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.

Enter the world of RSS, or “real simple syndication.”

RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place.

Podcasts are sent out via RSS. When you subscribe to an RSS feed for a podcast, your aggregator checks periodically for new content. If there’s something new, it retrieves it. Now it′s at your fingertips.

For example, in the old days, I bookmarked 30 or 40 different websites. Going through those daily would take me over an hour of frustrating surfing. I certainly have better things to do with my time.

But now I can use a service like Bloglines, a web-based service that lets users subscribe to any website that has RSS.

All the website news I want is categorized, and it comes to me automatically. No more wasted time.

I have a folder for podcasts from the 20 or so websites that I know, like and trust. I include files such as “what′s new in ‘podcasting’,” “what′s new in ‘affiliate’ marketing” and “what′s new in ‘traditional’ marketing.”

Then I have my fun folder than contains files such as: “what′s new in geek,” “what′s new in movies.”

By going to just one website, I get exactly what I want – updated, new content in the subjects I′m interested in.

Now I′m in charge. No more surfing. No more searching. I′m getting the news that I want, delivered right to my computer.

Now that′s evolution.

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