Podcasting is so much more than just listening to Internet radio in front of the computer.
It′s about people gathering a wealth of knowledge from the Internet, putting it on a portable player and taking it with them wherever they go.
It′s about people pursing their interests and having something at the tips of their fingers â€“ whenever they want it.
People spend hundreds of dollars on their players (and accessories) â€“ whether it be an Apple iPod or another brand of MP3 player â€“ not to mention all the information they put on it, whether it′s songs, podcasts or information products.
Podcasting is about people bettering themselves by turning their dead time into entertainment and learning time.
So what can Microsoft do with podcasting? Is it already too late for them to play in the podcasting game? Who knows?
The fact is, they have to make a decision if they want to play at all. The only bad decision right now is no decision at all.
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