Amateur or Professional? The Difference is More Then a Buck

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In episode #36 of Marketing Online Live, Paul and I discussed our upcoming course, Podcast Secrets.

We learned that before launching any type of course, it′s always best to have a workshop so people can give you feedback on the course.

For instance, what the modules should be about, what to name them and any other comments.

There is also the difference between being an amateur or hobbyist and being a professional. [Read more...]

“Speed of Trust”

Stephen M.R. Covey
Stephen M.R. Covey

Listen to Virtual Book Tour…

   
Stephen M. R. Covey is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. He is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world.

During this 1-hour Virtual Book Tour, Stephen reveals the story behind his book, Speed of Trust. The book’s promise is “The One Thing That Changes Everything”.

Click here to add this book to your library.

How Do You Market With Podcasts?

19183393.jpgIn episode #33 of Marketing Online Live I answered a very simple, but powerful question: How do I add podcasting to my marketing mix?

Here′s the answer: You do exactly what you′re doing right now.

You find out what your market wants most. 

You answer their questions, and you deliver the content you′re delivering right now as an information marketer, an author, an independent professional or a small business owner. [Read more...]

Great Idea, Poor Execution

mind-the-gap.jpgIn episode #34 of Marketing Online Live, Paul and I were discussing the fact that National Semiconductor gave away 30 gigabyte iPods to all their employees.

The reason? They understood the value of the training and learning this technology offers, and they were willing to spend good money on it.

However, I think they completely missed the boat on this move.

They were lazy in their approach. They knew they had to get iPods into someone′s hands. Do you know how much “entertainment,” not education, you can get on 30 gigabytes? [Read more...]

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