The most frequently asked questions I get are about list-building.
List-building is building a list of customers and potential customers you can market to over and over again.
Without a list, you have no one to speak to.
When you have no one to speak to, you have no one to promote to.
When you have no one to promote to, you have no one to take out a wallet and buy.
It all starts with the list.
Even if it seems silly, say to yourself right now: “List-building is the most important thing for me.”
But if you asked me, “Which would you choose if you could keep only one thing,” my response would NOT be my lists.
Why? Because I can build a list from scratch. And so can you. What is most important is the process of how to build the list, not the list itself.
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