If you want to accelerate your sales faster, easier and more cost-efficiently, then it makes sense to consider the revenue generating power of creating sublists from your master “house list.”
The problem is, most online marketers focus on only two major Sublists: “Prospects” and “Customers.” This is a mistake.
The Point: Even though email is free, creating Sublists with your online database will capture more revenue, faster, better and easier. This is because you can quickly and easily track the behavior of your buyers and prospects.
Glossary: “Sublisting” is separating a portion of your master online list that you derive from behavior-specific activities such as a 2nd Sales, Testimonials, Surveys, Contests, etc. from your “house list.”
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