Plug Into the Power of “Consumption” Theory
By Alex Mandossian on September 12, 2007

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Hairstylist with productsIf you want to motivate your customers to consume sooner and more often, then it makes sense to develop a Consumption Matrixâ„¢ for every product or service you offer from this point forward.

Consumption Theoryâ„¢ is NOT about “upsell marketing” before the sale; rather it′s about “relationship marketing” after the sale.

The Point: The sooner (and more frequently) your customers consume your products or services, the wealthier you will become.

Resource: www.ConsumptionTheory.com

Glossary:  “POC” stands for “Point Of Consumption” and each POC situation begs these 3 questions: WHEN? WHY? HOW?


 

Comments

  1. NM
    October 3rd, 2007 | 9:42 am

    I am planning to implement most of the “9 Ways to Sell the Same Idea” you have suggested, for my products. It’s a great writeup. My book of poems is in the process of being published and I have also created a Project Management & System Development Methodology for IT projects. And I think it’s a fantastic ‘idea’ to create a User Manual for what’s in the Methodology. Just letting you know that your ‘idea’ on selling an ‘idea’ is great stuff.

    Thanks for sharing.

  2. akshay
    June 24th, 2008 | 11:35 pm

    Thanks for giving some of the most wonderful suggestions.

  3. hi-tech
    August 28th, 2008 | 7:13 am

    Thanks for article

  4. Alarm
    September 15th, 2008 | 12:24 pm

    Thank you!

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