Plug Into the Power of “Consumption” Theory
If you want to motivate your customers to consume sooner and more often, then it makes sense to develop a Consumption Matrixâ„¢ for every product or service you offer from this point forward.
Consumption Theoryâ„¢ is NOT about “upsell marketing” before the sale; rather it′s about “relationship marketing” after the sale.
The Point: The sooner (and more frequently) your customers consume your products or services, the wealthier you will become.
Resource: www.ConsumptionTheory.com
Glossary: “POC” stands for “Point Of Consumption” and each POC situation begs these 3 questions: WHEN? WHY? HOW?
I am planning to implement most of the “9 Ways to Sell the Same Idea” you have suggested, for my products. It’s a great writeup. My book of poems is in the process of being published and I have also created a Project Management & System Development Methodology for IT projects. And I think it’s a fantastic ‘idea’ to create a User Manual for what’s in the Methodology. Just letting you know that your ‘idea’ on selling an ‘idea’ is great stuff.
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