Plug Into the Power of “Consumption” Theory

By Alex Mandossian on September 12, 2007

Hairstylist with productsIf you want to motivate your customers to consume sooner and more often, then it makes sense to develop a Consumption Matrixâ„¢ for every product or service you offer from this point forward.

Consumption Theoryâ„¢ is NOT about “upsell marketing” before the sale; rather it′s about “relationship marketing” after the sale.

The Point: The sooner (and more frequently) your customers consume your products or services, the wealthier you will become.

Resource: www.ConsumptionTheory.com

Glossary:  “POC” stands for “Point Of Consumption” and each POC situation begs these 3 questions: WHEN? WHY? HOW?

10 Responses to “Plug Into the Power of “Consumption” Theory”

  1. NM says:

    I am planning to implement most of the “9 Ways to Sell the Same Idea” you have suggested, for my products. It’s a great writeup. My book of poems is in the process of being published and I have also created a Project Management & System Development Methodology for IT projects. And I think it’s a fantastic ‘idea’ to create a User Manual for what’s in the Methodology. Just letting you know that your ‘idea’ on selling an ‘idea’ is great stuff.

    Thanks for sharing.

  2. akshay says:

    Thanks for giving some of the most wonderful suggestions.

  3. hi-tech says:

    Thanks for article

  4. Nina Wegner says:

    Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…

  5. This topic is quite hot on the Internet right now. What do you pay attention to while choosing what to write ?

  6. Hip Hop says:

    nice,thanks for post

  7. Great information! I’ve been looking for something like this for a while now. Thanks! Roberto Justus

  8. Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. Analytics shows they are coming to the site but I have a feeling “nobody wants to be first”.

  9. Chris Jones says:

    Looking forward seeing more similar posts,keep up the nice work.

Leave a Reply