Plug Into the Power of “Consumption” Theory

Hairstylist with productsIf you want to motivate your customers to consume sooner and more often, then it makes sense to develop a Consumption Matrixâ„¢ for every product or service you offer from this point forward.

Consumption Theoryâ„¢ is NOT about “upsell marketing” before the sale; rather it′s about “relationship marketing” after the sale.

The Point: The sooner (and more frequently) your customers consume your products or services, the wealthier you will become.


Glossary:  “POC” stands for “Point Of Consumption” and each POC situation begs these 3 questions: WHEN? WHY? HOW?



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