If you want to motivate your customers to consume sooner and more often, then it makes sense to develop a Consumption Matrixâ„¢ for every product or service you offer from this point forward.
Consumption Theoryâ„¢ is NOT about “upsell marketing” before the sale; rather it′s about “relationship marketing” after the sale.
The Point: The sooner (and more frequently) your customers consume your products or services, the wealthier you will become.
Resource: www.ConsumptionTheory.com
Glossary: “POC” stands for “Point Of Consumption” and each POC situation begs these 3 questions: WHEN? WHY? HOW?
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About Alex Mandossian
