If you want boost your impact on others, as well as influence the outcomes of your personal and professional life, then start thinking in terms of achieving “results” instead engaging in mundane “activities.”
Most entrepreneurial CEOs sacrifice their credibility when they confuse their activities with their accomplishments or “results.”
Any entrepreneurial CEO can instantly boost their credibility and track record whenever they engage in “results-centered” dialogues with their Teams or Vendors.
The Point: When you start focusing on “results” you life will change because you′ll become more productive faster, better and with less human effort.
Resource: www.WhyResultsMatter.com
Glossary: “Results-Centered” dialogues are when two people agree and commit to produce an outcome or “result” that is specifically measurable and sustainably predictable.
If you slash your “refund request” rates in half, then start utilizing offline “repurposing” strategies such as transcripts, CDs and DVDs.
If you want to catapult your customer lifetime values (LTV), then start utilizing the robotic and automated power of the 24-hour recorded message.
If you want to accelerate the growth of your online and offline business, it pays to “split-test” every single day. Your success with direct response marketing relies significantly on how often and how well you “split-test.”
