If you want to accelerate the growth of your online and offline business, it pays to “split-test” every single day. Your success with direct response marketing relies significantly on how often and how well you “split-test.”
By utilizing high-impact “Response Modifiers” daily, you′ll create winning marketing communications to double and/or even triple your sales and profits.
The Point: The sooner and more frequently you test Response Modifiers on your web sites, email communications and offline marketing, the faster you′ll uncover the “sweet spots” of what makes you money.
Glossary: A “Response Modifier” is a high-impact element in a marketing ad or campaign that influences your conversion rate for better or worse.
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