If you slash your “refund request” rates in half, then start utilizing offline “repurposing” strategies such as transcripts, CDs and DVDs.
Most information publishers have an organic refund rate that ranges from 2% to 20% if they only offer “online” versions of their info products.
The Point: You′ll cut your “natural refund rate” significantly once you start offering “offline” versions of your online digital info products and even software.
Glossary: Your “natural refund rate” refers to the organic percentage of those customers who make the decisionto return your product during the guarantee period.
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