The Internet's First Blog For Information Marketers
 Dr. Gay Hendricks |
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During this 1-hour Virtual Book Tour. Gay reveals the story behind his latest book, 5 Wishes. The book’s promise is: “How Answering One Simple Question Can Make Your Dreams Come True.”
Click here to add this book to your library.
The majority of marketers rely on the “Before/After” testimonial approach to demonstrate the credibility of their products or services.
An approach that generates higher impact is the “Before/After/After” testimonial template I first learned from my friend and fitness guru, Bill Phillips.
 David Mathison |
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Some of the world’s largest – and smallest – publishers use his solutions to directly connect with massive audiences for maximum exposure. His legacy provides global citizens with free news, financial data, audio and video information on the web’s most popular sites.
During this 1-hour Virtual Book Tour, David reveals the story behind his latest book, Be The Media. The book’s promise is: “How To Create and Accelerate Your Message Your Way”.
Click here to add this book to your library.
If you want to catapult your customer lifetime values (LTV), then start utilizing the robotic and automated power of the 24-hour recorded message.
Every product or service has a story behind how it was developed and every story has a built-in “inherent drama” that appeals to your buyers.
The Point: The “inherent drama” of your product or service offering will have greater impact (and will be more convincing to your prospects) when delivered by the human voice – your voice.
Resource: 1-800-976-8824, Ext. 9008 <—- Teleseminar Secrets
Glossary: “Inherent drama” is a term first coined by advertising legend, Leo Burnett in the 1940s. The concept refers to a “primal” element of your product or service that is so intensely interesting that it elicits tension in the minds of your prospects to either learn more or buy immediately.
If you want to accelerate the growth of your online and offline business, it pays to “split-test” every single day. Your success with direct response marketing relies significantly on how often and how well you “split-test.”
By utilizing high-impact “Response Modifiers” daily, you′ll create winning marketing communications to double and/or even triple your sales and profits.
The Point: The sooner and more frequently you test Response Modifiers on your web sites, email communications and offline marketing, the faster you′ll uncover the “sweet spots” of what makes you money.
Resource: www.ResponseModifierTips.com
Glossary: A “Response Modifier” is a high-impact element in a marketing ad or campaign that influences your conversion rate for better or worse.
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