Comments on: Teleseminar Secrets Tip # 3 http://www.alexmandossian.com/2007/11/20/teleseminar-secrets-tip-3/ The Internet's First Blog For Information Marketers Wed, 08 Sep 2010 17:42:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alan Tutt http://www.alexmandossian.com/2007/11/20/teleseminar-secrets-tip-3/#comment-2027 Alan Tutt Wed, 09 Jan 2008 19:12:09 +0000 http://www.alexmandossian.com/2007/11/20/teleseminar-secrets-tip-3/#comment-2027 There is a slight error in terminology in this video. What you are describing is known as the Zeigarnik Effect rather than Cognitive Dissonance. The Zeigarnik Effect is when you give incomplete information and the listner or reader is compelled to want more. Cognitive Dissonance is when a prospect is persuaded to take an action because not doing so would seem to be counter to their own nature. There is a slight error in terminology in this video.

What you are describing is known as the Zeigarnik Effect rather than Cognitive Dissonance.

The Zeigarnik Effect is when you give incomplete information and the listner or reader is compelled to want more.

Cognitive Dissonance is when a prospect is persuaded to take an action because not doing so would seem to be counter to their own nature.

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