Archives for January 2008

“Think Big And Kick Ass”

Donald Trump and Bill Zanker
Donald Trump
and Bill Zanker

Listen to Virtual Book Tour…

Donald Trump is the developer of some of the most prestigious addresses in the world. He is the author of 7 best sellers, including the #1 all time best seller in business, The Art of the Deal.

During this 1-hour Virtual Book Tour, Donald Trump reveals what you need to ‘have what it takes’ to Think Big and Kick Ass in Business and Life.

Click here to add this book to your library.

Why Work “Environments” Influence Productivity

Desk with newspaperIf you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.

Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.


Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).

Discover the Power of the Testimonial Template

Pulley System or WinchIf you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.

Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.

Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.


Glossary:  The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.

The “Irreverent” Marketing Genius

Cliffs by the CoastRECOMMENDED: I just watched a 20-minute video created by a friend of mine who has the initials: “F.K.”

If you′re reading this now, I want you to watch it and then come back to this post and tell me what you think.

Click here to watch my friend′s video now.  It takes just 20 minutes out of your day, but the marketing secrets my friend reveals may accelerate your business growth, sales and profits for a lifetime.

I rarely make any recommendations on my blog, but F.K.′s system is unique and different because [Read more…]

“Happy For No Reason”

Marci Shimoff
Marci Shimoff

Listen to Virtual Book Tour…

Marci Shimoff is the author “Happy for No Reason,”co-author of six “Chicken Soup for the Soul” books, and featured in the “The Secret” DVD and book

During this 1-hour Virtual Book Tour, Marci reveals how to be Happy for No Reason. The book’s promise is: 7 Steps to Being Happy from the Inside Out.

Click here to add this book to your library.

Recommended Reading from Alex Mandossian

Ready, Fire, Aim: Zero to $100 Million in No Time Flat is the new book from my friend and colleague Michael Masterson who runs Early To Rise.

Michael reveals a startling new way of looking at business growth, based on his own experiences as a consultant for two $100 million-plus businesses.

During his research, Masterson discovered that every business goes through four stages (infancy, childhood, adolescence, and adulthood).

And each stage has its own unique problems, challenges, and opportunities. So, if you′re [Read more…]

Discover “The MacGuffin” In Your Business

Dart in center of dart boardIf you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.

Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.

Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”


Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.