If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.
Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”
Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.
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