Discover the Power of the Testimonial Template
By Alex Mandossian on January 23, 2008

Click the arrow to listen to Alex’s personal message.


Pulley System or WinchIf you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.

Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.

Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.

Resource: www.TestimonialTemplate.com

Glossary:  The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.


 

Comments

  1. Jeff Herring - Internet Article Guy
    January 23rd, 2008 | 1:14 pm

    Before/After/After is a great template and framework. I think we can also go so far as to say

    “After/After/After and After some more as people continue to take action and improve.

    Jeff

  2. Bob Mincus
    January 24th, 2008 | 1:21 am

    Hi Alex,

    I really love ideas like this - it is original and it is something that can be implemented almost immediately.

    I’m finding a lot of great nuggets of advice as I navigate around your blog.

    I found this blog through James D. Brausch, and I think that he and you are part of the small group of internet marketing experts who really over-deliver original, useful ideas.

    Thanks,

    Bob

  3. Tracy 'Power Gal' Monteforte
    January 26th, 2008 | 4:50 pm

    Hi Alex,

    I teach a teleseminar on “Using Testimonials to Power Up Your Marketing.” One of the things I share that really works (learned this from Danielle Kennedy about 15 years ago) is when a client gives you a compliment, to say “Thank you! I have an URGENT request; can you put that in writing and send it to me in the next 24 hours?”

    This really works because otherwise the prospect will not put priority on getting their testimonial to you and then they usually forget to do it.

    If any of your readers want more tips on using testimonials to Power Up Their Marketing, I have a free 6-part report. To get it just send an email to mlm911@aweber.com

    Love the simpliity of your formula, Alex. It’s works!

    :-) Tracy ‘Power Gal’ Monteforte

  4. Gail Doby
    January 27th, 2008 | 3:44 pm

    Alex,

    Another great idea. I love this concept and will use it as we expand our audio on our website.

    Thanks a million!

    Gail

  5. Connie Ragen Green - Write Your Ebook Now
    January 28th, 2008 | 11:33 pm

    Many of my students are in the very beginning stages of writing their ebooks. I like this idea as a way to track their progress over time. They will experience many “afters” during their journey in writing their ebook.

  6. Paul Bauer
    February 5th, 2008 | 3:59 pm

    Hi Alex,

    LOVED the Before/After/After concept!

    Before I studied TSS, I struggled with
    putting on Tele-Seminars - and now they’re
    a piece of cake.

    I go from idea to production and marketing
    of that idea within days because of what I’ve learned from you.

    Just love your ideas and innovation.

    Talk with you soon…

    Peace,

    Paul Bauer
    http://www.dreamsalive.com

  7. Dave Saunders
    February 8th, 2008 | 10:50 am

    I was working on collecting testimonials from happy clients today and this information was exactly what I needed. Thanks Alex.

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