If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.
Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.
Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.
Resource: www.TestimonialTemplate.com
Glossary: The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.
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About Alex Mandossian
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