…or your book idea or your information product!
If you are an author (or Infopreneur) with a published book, book idea or forthcoming info product launch, then you need to “blog” about it.
If you are a published author, blog from your book. Remember, Alex says you don’t make money writing your book, you make money explaining your book.
If you are an author with an idea for a book, blog about your book. Start creating buzz about it before it’s even published. AND – ask your readers for their ideas and opinions.
You never know what you might hear :-)
You will learn a whole lot more about this blogging strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Watch for an announcement about the preview call on June 5th.
If you are an author or an author-to-be, and want to sell more books with less effort then I have four words for you –
When you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO 
I recently read 
If you’re an author or infopreneur who wants to sell more books (or info products) without having to travel to bookstores or speak at seminars, then the 
The Power and Influence of “Marketing Lexicons”
By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.
But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.
Resource: www.AlexMandossianToday.com/glossary
Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.