Who Knows You? (The Power of “Connecting”)

By Alex Mandossian on May 15, 2008

19145686.jpgWhen you want to tap into the power of “connecting” with your friends or business colleagues, remember it’s not who you know … it’s WHO KNOWS YOU that counts most.

Consider the implications of ”Metcalfe’s Law“. I won’t go into the formula (you can read about it at Wikipedia), but I will tell you it all started with telephone networks. Then it went into fax networks. Then to operating systems. And then the Internet. 

Today, all the hype is about ”social networking” sites, right?

Side Note: In 1843, a Scottish mechanic named Alexander Bain, invented the fax machine (25 years before Alexander Graham Bell’s telephone).  But because there was no “fax network,” it would take another 140 years (1980s) for the fax machine to have significant relevance as a communications or “connecting” tool.

AlexandBillClintonThe same is true for you whenever you meet people offline or visit websites online.

Robert Metcalfe said that “the value of a network is proportional to the square of the number of users of the system.” Okay, so what does that mean?

He was relating to the Ethernet, which he invented.  In more of a layperson’s terms: The more links or “connections” a network has, the better and more powerful the network becomes.  

Makes sense, right?

When you put up a website or blog on the Internet, the more incoming links you have (WHO KNOWS YOU), the more Google loves you.  The more “connected” you are to other sites (WHO YOU KNOW) the more relevant you are on the Net.

But it’s not just links or “connections” that matter most.  What matters most is the type of links or “connections” you have.

Think about it:  If former President Clinton’s assistant at the Clinton Foundation knows me (which he does) and then calls me to discuss a fundraiser (which he did), that’s a good connection for me.  Right?

But if Bill Clinton calls me to discuss the same fundraiser, that’s a great connection!  Wouldn’t you agree?

Combining “Quantity” with “Quality”

Famous American computer scientist, David Reed said that Robert Metcalfe was only half right. 

Reed’s Law suggests that Metcalfe’s Law understates the value of adding connections because not only are these connections powerful in and of themselves, but the sub-connections within each connection are just as powerful.

So what’s my point with this discussion on “connecting?”

My point is simply this: If you spend time trying to “connect” with other people, other website owners, bloggers or entrepreneurs, make sure they’re the type of “connections” that will serve you.  As you probably realize by now, not all connections are created equal.

As for me, I’ve often discovered that the quality of my life is the quality of my “connections.”  I spend over 80% of my time with less than five best-friends … and one of them is my wife, Aimee :-) 

So on a professional level, the next time you’re at a seminar, a gathering or event, I encourage you to intentionally seek out only those who can provide mutual benefits.  Think “quantity” … but be clear-minded about “quality” too.

Your success as an Entrepreneurial CEO is significantly determined by the quantity of quality people who you know AND who know you.

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95 Responses to “Who Knows You? (The Power of “Connecting”)”

  1. Quality connections are the mainstay of life. Without them you cannot advance in any way.

    In real life getting quality connections are often hard to get. On the virtual Internet it is a lot easier.

    The interesting point about virtual connections is fact that they often help you in you real life.

    Michael

  2. Hey Alex,

    The value of connections in my own success can’t even be measured. I love the idea of checking the kinds of connections coming into my blog (I’ll have to research that one.)

    I agree it’s who knows you that counts…I think some other things that help are:
    * Speaking on stage with well-recognized experts (speaking at Adam U’s event with you certainly helped me)
    * Getting on multiple high quality teleclasses & virtual ’stages’ so your name is seen often
    * Being endorsed by someone highly respected. I’ve been fortunate enough to have my programs touted by legends like Mark Victor Hansen and Alexandria Brown…seems to open up the flood gates!

    Happy connecting everyone!

    Melanie Benson Strick
    Million Dollar Lifestyle Business Coach
    & Virtual Team Building Expert
    http://www.successconnections.com

  3. Racheli says:

    Alex,

    This Social Media is like a “Virus”
    But a good virus. Because if you are a good person (and you are) and you have a good message (which you do) you eradicate Bad Darkness. By lighting someone’s candle bring more light; it takes nothing away from us.
    Physically “Darkness” does not exist. It only becomes where there is lack of light.

    Keep lighting all of us

    Racheli Smilovits 954-567-7300
    info@loans-4-u.com
    http://www.loans-4-u.com
    Bio http://www.MeetRacheli.com
    http://www.yourmortgagecafe.com

    We will be honored to serve one of your referrals Today?

  4. Clay says:

    Thank you for this great inspirational article.

    Imagine all the connections and resulting relationships required to be great at just about anything, unless you are already the expert…

    Clay Franklin

  5. John McDermott says:

    Sure, quality beats quantity, BUT, when you meet someone at an event, or in a elevator, or somewhere else, you do not know what he or she will become. It’s hard in just a few minutes (or less!) to gauge someone’s potential. All mavens started as lesser players.

    Quality contacts can often be valuable sooner, but others may and likely will grow in value over time.

  6. Alex has taught me to make a list of who I want to meet (and why) at an event. It may be a specific person or a person who does something I need in my business. The list is non-negotiable. I WILL meet those people one way or another, without question.

    It is also very important to know what I have to offer them since my goal, in the first place, is to give before I get; another Alex-ism that works like a charm.

    Since I’ve been doing this, I’ve made the most important connections of career!

    I appreciate you, Alex.
    Kelly Rudolph

  7. Alex,

    Great post on many different fronts.

    To agree with one of your points about the definition of Metcalfe Law, one reason why tele-seminars are so powerful for entrepreneurs is everyone has a phone and has accepted this is a more intimate way to know, like, and trust someone than say email.

    On the point of “not all network connections are created equal,” I would add that it is tough to pre-determine which network connection may serve you.

    An interesting note, I particpated in the Microsoft Small Business Live Summit at Microsoft campus last week for the Vision to Venture women entrepreneur summit.

    One of the most agreed-upon differences between men and women entrepreneurs, based on opinion of over 450 women, was that men network with more direct purpose (business) than women (relationships). There is good and bad to be found in this one particular meeting admission.

    Thanks for igniting a conversation.

    Matthew Scott
    men@pause coach

  8. Gail Doby says:

    Hello Alex,

    Your message is on point as always. It is absolutely vital to have great connections, and it is also critical to offer something of real value to those connections. That is the secret of what you do.

    Your words still echo in my mind…”I want more for you than you even want for yourself.” That is why you have the amazing ability to draw successful and high-powered people to you.

    Your name is in the dictionary under “magnetism.”

    Best wishes,

    Gail Doby
    http://www.interiordesignsuccessblog.com

  9. Barbara says:

    Alex,

    You are absolutely correct in looking for quality contacts. This follows Pareto’s Principle or the 80/20 rule: 80 percent of your business will come from 20 percent of your clients.

    Everyone, especially on the social networking sites, is interested in quantity. Before adding people to my network, I ask myself, “Is what this person represents (whether it is their business model, belief system, or ethics) congruent with my brand or message?” I have had people ask me why I won’t add them as a “friend”. It is nothing personal; but in a public forum I need my message to be consistent. It is not a matter of being elitist or a social climber: It is business.

    Thanks for bringing this to people’s attention.

    Barbara
    http://www.dontmakemeslapyou.com

  10. I learnt this the hard way Alex but I couldn’t agree more. Good intentional connections are not always the best ones no matter how sweet the pot looks. I’ve learnt even to let these go if it means giving me giving more than I’m getting back when taking into consideration the longer term.

    This is one of the reasons I do not reciprocal link with just anybody any more - but there is also a search engine reason for not doing so as well - way beyond the scope of this discussion. :-)

    Trish Jones

  11. Scott Paton says:

    HI Alex

    That’s a great point.

    I have noticed however with you that you take time for everyone. At a past Big Seminar in fact, you spent almost 90 minutes with myself and two others. And this was after three or more grueling days running the event!

    So while I agree that you should seek out quality, I would also suggest that everyone be open to allowing quality to find them.

    I was on a cruise with a bunch on Internet Marketers last January. Someone from th egroup that I never met before came up to me and asked if we could chat about podcasting, since I have a bit of a rep in that area.

    I could have brushed him off. Don’t know him. On vacation… blah blah.

    We had a great breakfast together AND he makes $1,000,000 a month online in his niche.

    Am I glad we connected? You bet!

    So you never know who you are speaking with.

    And I know lots of people who would have stuck to their group and not reached out or allowed other to ‘reach in’.

    And that’s what I appreciate about you. You always make me feel important and heard.

    Thanks, Alex! Talk with you soon
    Scott

  12. john reighard says:

    Alex - this is a great explanation! I consider myself a very good “networker” and what u say will give your readers the results they seek. Citing the Pareto rule . . . in this case, 20% of the people one knows, will create 80% of the results one seeks.

  13. This has been bugging me since I got involved in social networking. The type of connections I have are all over the map. There seems to be two philosophies on this. 1. Take every connection request that comes your way and 2. Be selective.

    Using Social Networking as a marketing vehicle has been relatively successful for me. My last Teleseminar I had 10 registrations ($495 each) just from myspace.

    How does your “Quality” with “Quantity” fit into a marketing model?

  14. Alex,

    I am in complete agreement with you on this.

    I would only add, with respect to your statement, “seek out only those who can provide mutual benefit to you”, to make sure to not decline connections of those who seek us out, even when the benefit to us is not readily apparent.

    We can never be sure what the future value of a connection may develop into.

    Cheers,

    Mark.

  15. Tricia says:

    I love your focus Alex, and I wish we all had the high quality connections. Experience has also shown you never know where referrals may take you to and where they may come from. That said, many small business owners are unfocused and perhaps uncomfortable with the stretch of connecting with the most influential person in the room. Perhaps part of the equation is you will never be fully engaged in where you are or where you’re going by settling for normal. You said yourself put up a post it note on your computer that asks “what don’t I see?” Your blog post is part of the answer, I think the other part is our unconscious fears, that we just need to work on. To prosperous & inspiring day. Tricia

  16. Ron Capps says:

    Humans frequently appear to be anything but social creatures.

    When you think back to your grade school dances and the girls huddled along one wall and the boys on another…usually, across the room. It was an invisible wall of “fear of rejection” that served as a barrier keeping them apart.

    I am reminded of the Rupert Holmes song “Terminal” where he wrote and sang about the people you never get to love because of that invisible “wall of fear.”

    The rapid expansion of social media platforms like MySpace, Facebook, YouTube and the like have allowed those fearful of face-to-face encounters to have a safety net of cyberspace and even a less painful and public rejection. If someone declines your request to network or your cyber handshake, no one else knows that you were rejected.

    The availability of this new form of cyber-friendship may not be seen as a “real” friendship by those viewing your “entourage” or photos of friends on MySpace or Facebook, however, that can be changed IF you are willing to get out there and “connect” with them face-to-face in the public arena.

    Take a photo of you with your “friend” or post a video or video testimonial with your friend or with your friend talking about you and post that on MySpace or Facebook and you’ll see a marked
    change in the perception of others regarding you and what you may have to offer as a potential friend or resource. It becomes a matter of “Oh My ____, they really are friends!”

    The caveat you share is a wise one: you will indeed be known by those you associate with and you need to be mindful that quality does trump quantity.

    Put in simple terms: Would you rather carry around 10,000 pennies in your pockets or purse or a single $100.00 bill? They may both carry the same collective value but one is much easier to handle and maintain.

    The key to having a connection that matters is your willingness to nurture and grow that budding relationship so that it is mutually beneficial and rewarding for both of you.

  17. Hi Alex, I think this is a great and indeed critical subject about how people connect, I am so aware of this in my world of how people connect on the phone as well as in networking sessions. The golden principle in my opinion is that the connection has to be about the other person’s world not the person who is trying to connect. I always say to my students start the conversation about them and their business not you and your product! As soon as they start to do this, their world really changes and they make awesome connections.
    Hope all is well with you
    my very best wishes
    David Festestein
    PS The smartstartgiving.com call with Penny Power but absolutely brilliant!
    http://www.telesales.co.uk

  18. Kathy Paauw says:

    I agree that there is power in connecting. But there is connecting and then there is MEANINGFUL CONNECTING. What I’ve found is that so much of the connecting going on today is not meaningful. The relationship-building is what makes the difference. Some people just want to get as many connections as they can collect, just to get their numbers up.

    People do business with people they know, like, trust and remember. It’s important to stay in touch and build on those relationships, not just collect names. This speaks to the quality you mentioned in your post. That quality is built by asking the question, “How can I be of service to others?” rather than “What can others do for me?” When I give to get, I’m usually disappointed with what I receive. When I show up and serve, with no expectation in return (giving to give, not to get), the returns have come back tenfold in ways that I could not have even imagined.

  19. Olivia says:

    You asked for a comment or if I just had something to say. I have been very interested in the various people and their products that David and you have introduced. I feel that I haven’t been able to get myself off the runway and because of the different things offered, which one would be best to start with. I’m intersted in the author and grow rich, but how do I know that the 4 plus thousand I give will really get the financial rewards I really need right now, as I’m sure does everyone else. I am very interested in creating the tele class business for my father who is a very well known artist and teacher. I feel that unless I put the money on the table, then there is no way to get assistance to decide what to do. I do need help.

  20. Thanks, Alex, for sharing your voice of experience. I have a history of being someone who makes great efforts to form valuable networks. This post was a reminder to spend time on the quality connections, along with the quantity.

    with gratitude,
    Bonie

  21. Terry Whalin says:

    Alex,

    What a fascinating perspective and great insight to combine quantity with quality for connecting. It is so true and something that I’ve found in my own personal relationships. Thank you for the time and energy to put this together.

    Terry
    Author of Book Proposals That Sell

  22. Alex,

    A wise reminder that QUALITY trumps QUANTITY any and every day.

    I heard from a mutual friend the other day, we’ll call him “Rick” (because that’s his name), he’d attended Warren Buffet’s annual Berkshire gathering and the most profound advice WB offered was, “The most important difference between the well off person and the very, very wealthy person is the frequency and resolve with which he says, ‘No!.’”

    The point: Simple, focus on quality, not quantity. It’s the same in your nutrition, the same in your fitness training… it’s what I talk about in my book, Strength for Life.

    Priceless, ageless wisdom.

    ~ Shawn

  23. dave says:

    I agree… when I’m at a professional Face-to Face meeting I’ve always tried to network but looked for ‘quality’ connections. However, when I’ve tried to do the same thing on social networking sites it generally has become more ‘quantity’ and less ‘quality’. I’m glad I’ve now found the Twitter solution to this connection problem.

    With Twitter, I can post interesting comments and links that are followed by anyone interested in what I’m saying at twitter.com/webinarwisdom. However, I select just those ‘quality’ people that I wish to follow and I can then begin a meaningful conversation when appropriate.

    This ‘power of connecting’ has really helped me grow my business as I found quality people to know and to know me. Once again, Alex has highlighted a factor critical to success.

  24. Very cutting edge stuff. Social networking seems to be the buzz now. I like the odds once you get the ball rolling.

  25. Hi Alex,

    I totally believe the laws of natural attraction, that being said sometimes it’s takes effort to find the people that you can mutually benefit form working with.
    My company has 2 divsions. We have a forex Trading partners group that can help people grow very rich, it’s quite exciting to see your money grow quickly with a top notch quality people to work with.
    We also have a Natural Supplement’s company providing the finest quality products that can really make a differance in your life or someone you know.

  26. Here’s the thing I’ve discovered about “quality” connections. Sometimes you have NO idea where you’re going to get them. In the music business, and now in the keynotes I’m doing — there’s always the appearance of “quality connection.” (Those are the ones all the people are trying to make.) And then there are those surprise connections that have led to something HUGE, mostly because I connected with someone at a conference or something.

    I’ve had songs covered by major-label artists, been invited to do some great keynotes, and I’ve performed my whole life — and most of the time, the very best connections and open doors were not always the ones I could’ve planned ahead as “quality.”

    Just a thought to add to the conversation here!

  27. Alex,
    Attending your TSS Reunion was the most powerfull lesson I have ever had on the power of connecting to those with whom a mutual benefit can come of it. I have used your insight on this topic in my personal and business life, and the results have been truly amazing, and I want to thank you for writing this blog because it has incresed my focus on the sub-connections.

    Thanks again!

    Patrick

  28. Alex So says:

    Thank you for sharing your thought about networking, Alex.

    You articulated my view about the quality of relationship rather than the quantity.

    The workshop I attended yesterday made a point about being strategic in networking events. Key is to discover the pain point of the other person and see how I can contribute to solving it.

    I also agree the best connection is where both parties benefit from the interaction. This is where I invest most of my time on.

    Take care and God bless.

    Alex - JoyPreneur
    Growth Enabler

  29. Robert Gould says:

    I agree. Imagine the potential of Reed’s Law combined with the truism of Six Degrees of Separation. Focused “intentional social connectivity” will yield far more valuable results than the typical shotgun approach of handing out and collecting business cards. Applying the 80/20 Rule to this formula can further refine, and yield, the most significant return on your “social investment.”

    I met and became friends with Stan Lee, my all time hero this way. It’s also how I met Alex Mandossian and Robert Allen, two people I respect highly and plan on doing joint ventures with in the near future.

  30. Phil Brown says:

    I tend to identify with what you say about quality vs. quantity. Add to that the perceived value of your contribution to the group and you start to see the occurrence of the type of connection that you experienced with the Clinton Foundation. Andrew Odlyzko is a mathematician who is the head of the University of Minnesota’s Digital Technology Center who speaks to this very thing when he says in his article Content is Not King “The Internet is widely regarded as primarily a content delivery system. Yet historically, connectivity has mattered much more than content. Even on the Internet, content is not as important as is often claimed, since it is e-mail that is still the true “killer app.”

    The primacy of connectivity over content explains phenomena that have baffled wireless industry observers, such as the enthusiastic embrace of SMS (Short Message System) and the tepid reception of WAP (Wireless Application Protocol). Combined with statistics showing low cell phone usage, this also suggests that the 3G systems that are about to be introduced will serve primarily to stimulate more voice usage, not to provide Internet access.

    For the wired Internet, the secondary role of content will likely mean that the dangers of balkanization are smaller than is often feared. Further, symmetrical links to the house are likely to be in greater demand than is usually realized. The huge sums being invested by carriers in content are misdirected.”

    When we as business owners build and grow our business networks we tend to go off on flights of fancy adding links and content that we think will add to our value. In truth I think we need to focus with laser precision on our value to our community. When we do that we contribute. When we try to be much more to many more people we dilute our message, value and appeal. So yes be very particular about how you position your self in the networks that you connect into demonstrate a positive contribution and be perceived as a reliable and focused resource for your network.

  31. Bette Creek says:

    This post is very timely for me. I was just talking to a friend about the exact same subject. It’s not always about what you know, but who knows you and knows what you do.
    Thanks for a perfect post at the perfect time!!!

    Bette Creek

  32. Thanks for reminding me that it’s quality, not quantity that’s important as I set up my website, and launch it next month with an ASK campaign. Keep those timely tips coming Alex!

  33. Alex…

    Thanks for stimulating CONNECTION on the topic of connection for quality’s sake, not just having the largest number of contacts.

    I’d like to focus for a moment on the human element of business and suspend the technology or method of connection for a moment. I LOVE and teach networking as a state of mind, a state of being. The goal is to create and sustain more meaningful conversations, whether online or offline (in person). That leads to more meaningful relationships.

    For those who feel, as you said Alex, an inability to “connect” and wonder what to say and how to say it, I invite you to focus on the FEELING of connection, being other-focused, generous and genuinely curious and interested. Connect for the sake of human interaction, kindness, and being of service and opportunities will organically come to you.

    Here’s to simply connecting with like-minded people for the greater good!

  34. Becky Smith says:

    Hi Alex, it may be helpful to think of connections in levels and thereby harvest the maximum upside in your relationships:
    Level 1 (lowest) = Connect: Parties exchange information for mutual benefit
    Level 2 = Coordinate: Next they align to achieve a common purpose
    Level 3 = Cooperate: Then they share resources
    Level 4 = Collaborate: Then they enhance each other’s capacity.

    I find that Level 1 “Connection” is “table stakes” for success. I also find that you do much more for your audience than Level 1.
    All the best,
    Becky

  35. Hi Alex,

    thanks for the info on Metcalf and Reed and for the many good points here.

    In this time of information (and connection) overload we do have to be selective or we will burn ourselves out. And I agree that quality is far more important than quantity.

    I have a somewhat different view though re your remark about only spending time (at a conference etc.) with the people who can “provide mutual benefit.” Sure, making it a priority to connect with the ones you KNOW you want to connect with for your own reasons is important.

    But I believe it’s also important to be open to making connections that may not seem “beneficial” immediately. You’ll never know who the next (insert name of favorite big shot here) will be ;-)

    Also, there are benefits that are more intangible than list size, big name, and other such quantifiables…

    Sometimes people don’t know what they’re really looking for until they find it. And if they’re too single-minded in their search, they never will.

    Okay, so I’m a big believer in serendipity, and I must say that quite a few key people and events in my life would have never appeared (or stayed) in it without some openness to, well, going with the flow.

    Elisabeth

  36. Chuck says:

    Thanks Alex. I enjoy reading these sometimes random thoughts from you.

    This one is of particular interest as I am starting to build my new web site and associated list.

    I’m attending a seminar next week and will think about this as I meet people. But I find it grates on me a bit that I might be trying to evaluate someones usefullness to me as I’m trying to meet them. Seems selfish and not very nice. Besides, how can you truely know someone on the first meeting?

  37. John says:

    As I read this post I began by glazing over at the thought of higher math describing a network(Metcalfe’s Law). Then looking at the history of its applications I became a bit more interested. The point regarding the quantity of connections was well taken by myself. Being a massage therapist and a swimming coach, its the quantity of connections that made sense. In closing though and thinking further regarding this article’s application to my own situation it really does come down to the quality of those connections. The 80/20 rule does apply in both my cases. 20% of my clients make up 80% of my business. In the swimming case, 20% of the kids on the swim team score 80% of the points in most meets. On a professional level in the small venue that I work in I could make a case for quality versus quantity when it comes to business networking events. Thanks for the insight and increasing my awareness when it comes to the people I know and who know me and the quality of those connections.

  38. Paul Keetch says:

    Hi Alex - great post!

    I once heard Marshall Thurber discuss a concept that seems similar to Reed’s Law, which is the “Strength of the Weak Tie”.

    Essentially, this theory suggests that it is the weak connections that you have THROUGH other people that can be most powerful, when the connection strengthens.

    The reason for this is simply that the problems and challenges we each currently have are generally already supported and solved by our existing connections. But when we experience a new challenge, we may not have anyone in our network that can help us.

    The example he gave was a couple going through marital problems who, through a “weak tie”, are connected by a neighbor to a marriage counselor who can then support them and help them through the challenge. They never had that need before and so the connection to the counselor remained “weak” until it was needed.

    The point, I suppose, is to always pay attention to who you know you don’t know… and to use your strong ties to find solutions to problems through an unforeseen and previously weak connection.

    - Paul

  39. Al says:

    Alex, I couldn’t agree more with you. It amazes me how people are in a frenzy adding ‘friends’ to the 2.0 network sites, but they only focus on quantity and not an QUALITY. Great post. AL.

  40. Alex: I know it takes longer to write shorter (Mark Samuel Clemens Twain)so maybe you elected not to include what I call principle-centered networking, e.g. “If you help someone get what they want they will bend over backwards to help you…much like an involuntary response.”

    Next…let’s not sift through new contacts too quickly…as per “I encourage you to intentionally seek out only those who can provide mutual benefits.” Huh? As a 19 year professional career trainer I would not make that statement. You run the high risk of being inept in figuring out who is “quality” and who is not. So-called “lower quality” new contacts often have name-brand quality contact. Why? The lower quality contact may not care a whit or see any value in connecting, but through no fault of that person they know some really cool people and just might offer a connection to you.
    I am a lower quality contact and I have some high quality connectors who just might be helpful to me, my family, and my clients just as the need presents itself. Too harsh? I hope not because I am one of your legion of fans who gives you credit every chance I get even though I am not an affiliate of yours. I am an affiliate of Rick Raddatz to whom you referred me. Now let’s get Seth Godin’s opinion about your blog comment.

  41. Cheryl says:

    Alex,
    Spot on! The quality of the network is key. I’m in eWomen Network, and one of their networking scripts is to have members name something they’re looking for and something they’re going to buy in the next 30-60 days. Which gives a great quality connection from the very beginning!

    Thanks much for the reminder.

    Regards,
    Cheryl

  42. I’m glad you mentioned the quality of the connections - possibly more important than the quantity.

    It seems that the further removed the connection is, the more suspect the quality becomes. Quality can relate to relevance.

    What I’ve experienced is that having a lot of connections (quantity) with little relevance (quality) is fairly insignificant and usually results in little growth.

    Is there a way to guarantee the quality or relevance of a connection? Seems like you loose a lot of control over this as time and connection distance goes on.

  43. Absolutely right on the money! Before setting foot on “new soil” one must feel relatively “grounded/centered” in order to explore and discover unchartered grounds. Having trust, competency and commitment are the essentials as one moves forward into a successful relationship. Must believe the message, messenger and how it can benefit you. Knowing what you want, contextualizing content and following a proven time tested result oriented system… is the ‘blueprint’. Thank you for your ongoing advice and information. Yes…agreed it is about marketing your unique value and how it can serve others.

  44. The blog post article, “The Power of Connecting,” by Alex Mandossian, is brilliant and shows Alex’s genius in applying timeless principles to practical applications. The Power of Connecting is another powerful application of the process of brain-based accelerated learning principles. What Alex describes is an expression in practical life of how our brain makes connections also–the more connections our brain neurons make, the more our brain grows and develops and the faster it learns. Since the brain is continually making connections, it is also the “quality” of the stimulus we feed our brain that is important. Thus, as Alex says, we want to select which “stimulus” to our brain will form the connections that serve us best–supporting what are our goals and purposes in life. This is the very principle by which I base my accelerated learning for kids through Superlinks learning styles programs–to train students to not only make more connections to the brain, but select the connections that are going to help them, for example, learn better and faster. That is the basis for what I have been doing in helping people find which learning style and brain style or Superlinks is their preferred one, so they can channel their learning through those brain connections which will in turn make learning easier and faster, and serve them the best. So, again, Alex Mandossian has found an application for principles of great thought leaders to apply not only to our personal lives and “who” or how many people with whom we connect, but for use in our teleseminar business or organizational development in making sure we use our time wisely in making “quality” connections that will bring the most meaning and value to whatever endeavors in which we are engaged. Thank you, Alex, for your brilliant insights!

  45. Dan Braun says:

    Great post, Alex. It’s very true that the quality of the contact you have with others is related to the value you provide to them. For example, your value as a Clinton fundraiser is good if you are writing the check yourself, but your value is IMMENSELY higher if you use your marketing skills and network contacts to raise BIG money from hundreds or thousands of donors.

    At networking functions, too many people lose sight of the big picture. They try to “work the room” and hand out as many business cards as possible to as many people as possible rather than focusing on the few key centers of influence in the room and building a quality relationship with them.

    Those key centers of influence generally do not have patience for a superficial conversation and a business card, but if you can demonstrate your value to them in some high-quality way, they’ll be much more inclined to want to help you out.

    Give, THEN get.

    Alex, you’ve been a fantastic model of giving first, then getting. Keep up the great work!

    Dan Braun
    http://DoubleYourIncomeIn7Months.com

  46. Hi Alex,

    I couldn’t agree with you more! What comes to me immediately is that in my niche market of network marketing, we always teach people to approach their “chicken list” first.

    The chicken list consists of the people you look up to, respect, and may even fear approaching at first. The people on your chicken list are the most successful and thus the most well connected with other successful people.

    We teach that your network is your net worth. The truth is, there is really nothing to fear in approaching these most successful people because 99.9% of the time they will be friendly and helpful and admire you for your desire to increase your own success. Most of the time, they did not become successful by being closed and hard-nosed.

    So always start with your chicken list…you’ll soon see you have nothing at all to fear!

    To Your Success!
    Tracy ‘Power Gal’ Monteforte
    http://www.wtpowers.com

    P.S. If you have 2 min and 40 seconds hop over
    to my blog and view the video on commitment.
    http://www.thepowerlineblog.com

    Would love your comment as well!

  47. We all need to pay attention to “Network Science” and to learn how to apply it in the 21rst Century.
    Thanks Alex for bringing this up. You are in the Transformational Leadership council with my boy Marshall Thurber so I know you will support this.

    If you want to learn more about N.S.and Positive Deviancy (sounds naughty eh?) I highly recommend Marshall Thurber’s ..”Success Secrets of the 21 Century.” One of the best seminars and long lasting influences in my life. It made me rethink how I approach everything.

    Some background info can be found at http://www.positivedeviantnetwork.com/ss21_website/

    Alex keep up the wonderful work you do too. I look forward to meeting you sometime in the future.

  48. Scott Garig says:

    I went from being coy to having been called a “Master Networker”, who knows how to “work a room”.
    But the key I’ve learned is numbers. The more contacts I have, that increases my connection ratio. Say If I make 20 contacts, out of that I make 2-5 connections, then maybe one out of that makes something happen. Some people that I know complain that networking does nothing for them. But it is a multi-functional tool they really do not know how to use. My specialty is connecting people in deals where I fit right in.

  49. I agree. We now live in a world where we are able to connect with more people than we ever imagined possible.
    This makes it extremely crucial for us to make connections with like minded people who are seeking beneficial relationships.
    Whether it’s business to consumer or joint venture relationships, I always try to think win-win.

    This is a great article. It really gives us something to think about.

  50. Dear Alex,

    Thanks for posting this, it was an inspiring article.. and it’s funny as I talked about “connecting” lately with some of my partners, in a similar way.

    Anyway, you’ve said..

    “I encourage you to intentionally seek out only those who can provide mutual benefits”

    So you recommend we should only be friends with folks who can give us some benefits?

    It seems not right to me, that’s just my opinion. Maybe I am wrong, or did not correctly understand your idea.

    Cheers,
    Codrut Turcanu - “Succeeding Against All Odds!”

  51. WAYNE BRICE says:

    YOUR INFORMATION WAS VERY INFORMATIVE. IT EXPLAIN
    TO ME HOW TO MARKET MY SERVICE AND PRODUCTS
    TO THE RIGHT NICHE MARKETER

  52. Alex,

    Your post is right on.

    The following is how and everyday person can develop relationships with movers and shakers who have a much larger list of influential connections that can catapult you to your dreams.

    I was in Amway as a full time distributor for a decade. After a year and a half working in my network marketing business at night while I held a fulltime job, I was able to to go from an employee to self employed since 1990. I did that one connection at a time with everyday people as I built my business living in a mobile home that I bought for $16,000 (that included the land).

    One of my everyday acquaintances sponsored a gentleman in Orlando, FL that was a cousin of George Stephanopoulos, Sr. Stategic Advisor to Bill Clinton. Next thing you know, we are in the hallway outside of the Oval Office walking into George Stephanopoulos’s tiny office. My recollection says it was literally one door down from the Oval Office door. Anyway, my point is be good to the everyday people around you and everyone is 6 network relationships away from anyone else, so bloom where you are planted and your path can lead to magical things, while you might currently feel your in the dark.

    My encouragement is to keep believing even when you are just a speck in a sea of wannabes.

    Expect you are going to get great results and you probably will. One millionaire told me that you are only going to get what you expect in life, not what you want. He said he got that from Denis Waitley.

    The next thing you know, I’m giving seminars to hundreds of people in auditoriums with a cordless mic and no notes for 4 hours at a time; in fact, I was the featured speaker. Backstage I’m meeting guys like Zig Ziglar, Mary Lou Retton and I even picked up Tom Landry, Dallas Cowboys’ football coach and hosted him for a weekend while he was a guest speaker for our convention.

    In networking, we were taught that it was a whole lot easier to sponsor a well connected leader, than to build a leader. A leader is ready to be effective in short order, but it can take years to build a leader. Both relationships take the same amount of time, so why not build some relationships with leaders that already have a large sphere of influence.

    Alex, I met you a couple of years ago in the hallway of the Big Seminar in Atlanta. I was touched by how kind and humble you were in our conversation even though you have one of the biggest virtual Rolodexes in the industry. Typically someone of your status gives off an air of superficiality, but you really connected with me.

    We should all stretch ourselves in business and reach out to those at our ability level and above and great things can manifest themselves.

    Henry David Thoreau:
    “If one advances confidently in the direction of their dreams, and endeavours to lead a life which they have imagined, they will meet with a success unexpected in common hours.”

    On Your Side, Glen Woodfin
    http://www.REDHOTspeakers.com

  53. Gene LaNier says:

    Very true. I recently wrote an article on networking and disscussed the quality of connections. I mentioned that as a person builds a personal network, a criteria should be established at the outset. I also pointed out that connections do not have to be people who refer business, and as an example mentioned 15 people in my personal network I use as an online focus group. They are valuable to my clients and to me and save us time and money.

    Value is relative, so choose carefully.

  54. Charlie Cook says:

    Alex,

    Good point(s). Want to connect. Ask Stu about me and let’s make the connection.

  55. Hi Alex,

    Your article on “connecting” was very useful.

    My approach to life and to my internet business, as taught to me by my DAD, was to learn everything I could about everything that comes my way. Through Teleseminar Secrets, I learned that it was much more useful and productive to “strengthen my strengths” rather than to learn everything.

    As your comments point out, when it comes to connecting with others, the same principle applies. Spend more time connecting with those who can provide mutual benefits.

    Thanks,

    Dr. Jerry
    Jerry Rodgers, M.D.
    http://www.ADHDStrategies.com

  56. Fred Hopkins says:

    That’s one of the things that I had to learn the hard way, unfortunately. I am a bit introverted by nature but I noticed my income and opportunities rising the more I got out to meet people.

    I have come out of my shell a bit and I am more comfortable in larger social settings and the connections that I have made as a result are nothing short of amazing.

    By the way Alex, I followed your advice on the last Wed. minute and wrote myself a check!

    Fred

  57. Daphne says:

    Generally I agree with the idea of quality over quantity, in many areas. In searching the internet for sites you want to link with, it is relatively easy to find ones which will provide quality. In a large group of people, such as at a seminar, there will be obvious people, such as the speakers, you will seek for quality connections. But I think there also has to be a kind of free flow, because you cannot always tell who knows who, and what connections might be generated from someone who seems like an unlikely ‘good’ connection.

  58. Lynn Pierce says:

    I agree that you must be conscious of how and who you spend your time with. It helps to go to a live event with the intention of meeting people who can assist you in a specific way, for example looking for a mentor on a laser focused topic, or a recommendation for a new VA, or whatever you need right now.

    Just wondering around hoping to meet someone interesting is not nearly as productive.

    As the founder of Women’s Business Empowerment Summit, getting ready for our 5th annual event in August, I find myself telling people what a great event this is for making connections for JV’s masterminds, etc., not just with other attendees, but also with the speakers.

    I think part of the reason this happens is because I have already introduced that expectation in the minds of the attendees and speakers before they arrive.

  59. Eric Stern says:

    Valuable proposal Alex. Just curious how do you recognize or filter out the most valuable contacts. Also, in a highly networked society how do you know that the person linked to the less valuable contact is not much more valuable?

  60. I am in full agreement with you, Alex. As a Spa Consultant (and recently Certified Guerilla Marketing Coach) I do my best to get to know other professionals that I think will be an asset to my business and I to theirs. I look for people that share similar beliefs or work style, have a similar type of client base, or have qualities or achievements I just plain admire. (Count yourself in this last category, for sure!)

    The point of this for me is to get to know people that I will enjoy working with in some way or another and that I think will enjoy working with me. Life is too short for relationships, work or otherwise, that aren’t pleasant or productive on some level.

    The same is true for the clients I go after. I want to work with people that I like and respect and who feel the same way about me. Then working with them is a real gift with the added bonus of getting paid for doing what I love.

    So while I would love to have even more clients and professional contacts that send an ongoing stream of dollars in my direction, I am after the quality of the experience. I know that even if all of my contacts and prospects fit into this ideal vision of mine, it will still be true that only a handful will rise to the top of the crop. Those that do will no doubt get extra special care and attention from me so that we can continue to nuture and grow our mutually beneficial relationship.

  61. Hi Alex,

    Your point about the quality of the connections we make is so true. This is why I do things such as attend world class events. It helps me to expand and enhance my network.

    A great thing about doing teleseminars and hosting interviews is that these activities open doors and help you to gain access to individuals that you might not otherwise have the opportunity to interact with.

    By coincidence I will be hosting a teleseminar next week where I will be interviewing someone who is an expert on making and developing connections. It’s a free event so is anyone is interested in tuning in simply visit:

    http://www.SuccessfulNetworkingSecrets.com

    Best wishes

    Nickolove

  62. Chris Swain says:

    Alex,

    Great post! I would assume that the quality and quantity of connections in the online world would be the links and activity with other sites?

    I love the 80/20 comment … you are truly a teacher and user of the laws you teach us. What a great mentor!

    Chris Swain

  63. One of the challenges of being a solopreneur is getting to know enough of the people you need to know - without getting buried by a couple of hundred business cards at a seminar or thousands of twitterers.

    With the internet there are probably only four degrees of separation (less if you know Larry Benet). With a proper eye on your destination, you can get a pretty good idea of who you need to know and who can help you to get to know them - and the web’s a great way to meet anyone anywhere.

  64. That was very insightful and reassuring. There is nothing like backing up the intuitive sense with scientific theory. It really grounds things. I appreciate it, thank you.

  65. Metcalfe’s Law: more misunderstood than wrong? July 26, 2006
    Reading Simeon Simeonov’s article (above) helps to understand what Metcalfe intended, rather than what others have interpreted. And Simeonov concludes, correctly, that social networks, such as, “MySpace and LinkedIn have very different rules of engagement and policing schemes. These communities will grow and increase in value very differently.” [emphasis added] So, Alex, your point, as usual, about the value of connections being more important than the volume of connections, is well considered. And is the heart of the matter. Who needs many influential friends who often need rescuing from trouble with the law, or abusive crises, when time spent with a few quality friends result in mutual self-affirmations that build character and have impact upon the lives of others we will yet meet.

  66. I couldn’t agree with you more Alex, nicely said: “the quantity of quality people” combining two of the important parts…

    The only thing I could add would be concerning the actual “connecting” with people. It is very easy to get to know someone and connect with him/her when you are being INTERESTED instead of INTERESTING.

    This is closely linked with the ability to LISTEN more and try to HEAR the person. I got this from Dale Carnegie’s book (”How to Win Friends and Influence People”). By doing this you naturally find out whether the person you are talking to and you are “compatible” :). In addition, you will find out what the person is interested about (what they want to talk about) because they will always find a way to tell you; LISTEN.

    I can go on for hours talking about this topic, but this is a comment not an book ;)

    Better and better,

  67. Alex is right when he wrote, “…the next time you’re at a seminar, a gathering or event, I encourage you to intentionally seek out only those who can provide mutual benefits.”

    Some of us are more comfortable with computer networks, like me. Until I stumbled upon these great networking tactics - http://www.BusinessNetworkingTactics.com
    It will help level the playing field if you don’t have the natural networking ability.

    Benjamin Click

  68. Alex, thank you for investing the time to share your knowledge of networking. I went to the valuable links that you provided and have printed out the information for further study.

    The phrase, “Who Knows You…counts the most,” really “hit home” with me. As you may know, I recently sent an email sharing information about a book I am completing about Teaching Babies (birth to five) how to read with fluency and comprehension and how this act can ultimately spread literacy worldwide.

    Before I sent the email, I failed to realize that you don’t know me.

    Looking back on it I am happy I sent the email, but now realize that my positioning was poor among other things. What a great learning opportunity this has been. Thank you for your time and insight…and who know’s in due time I may create the opportunity to re-introduce myself to you so that you do know me and the work I am doing to have a posititve impact on the world.

    Thank you, Alex…

    Spreading
    Literacy Worldwide TM
    Tell someone…
    BelieveItBaby.com
    Steve Van De Walle

  69. John Wren says:

    I got your email asking for my comment on this. OK.

    Did you ever read Jess Lair? He owned an ad agency, had a heart attack, went back to school and got a PhD in psychology, and wrote a series of self-help books.

    Jess thought one of the keys to life is have 5 people you talk with nearly every day, people you are really close with. His wife was one for him. When one of these friends moved away, he took it as a personal insult.

    Beyond this core group, what’s the value of one additonal connection?

    Lead groups give me a headache, people exchanging business cards, figuring out how they can “help” each other. Seems to me that each of these connections may actually have a negative value.

  70. Kevin Bushey says:

    Alex,

    Great article. You make an excellent point on the connections for a personal network. I think that is why connecting at training events, conferences, etc is so important in any industry. Key to success here is being able to be assertive and not bashful to ask how you can help someone and what you need too. Thanks for the great write-up.

    Kevin Bushey
    Knowledge Concepts & Solutions LLC

  71. Larry Benet says:

    Alex
    When it comes to connecting, I think one of the keys

    is to find out what is most important to someone and then simply
    figure out ways of adding value and helping them get it.

    You came with me to the Larry King Cardiac Foundation dinner as a result
    of me asking a very simple question to Larry King and his son, and I would highly recommend others use it too.

    What is the most important project you are currently working on in case
    I or someone in my network can help you.

    I look forward to helping you on your VBT launch, and connecting with you in the near future.
    Larry Benet
    The Connector

  72. Annemarie says:

    Great point, Alex!
    I’ve seen that just one quality connection can lead to many, many more. Enjoy your blog!

    Best wishes,
    Annemarie

  73. Sheila Delson says:

    Hi Alex,
    I think I do ‘get’ the difference between quantity and quality, and how both are very important. As stated, it is about “who knows you,” and the only way that can happen it to reach out to as many as is seemingly possible. Not everyone needs what you have to offer…but they can still ‘know’ whatever that is, and so thereby build a ‘quantity’ of connections. However, when bringing others more closely into our personal circle, it is important to be selective, finding those with whom we can collaboratively share with, thereby maximizing, or leveraging our efforts…that’s quality. I can see the benefit of both. Thanks Alex for the deep-thinking challenge and insight it provided.

  74. Warren Daly says:

    Great Post Alex,

    I completley agree with everything you said. I feel some Social Networks are better for forming certain relationships than others…ie. Facebook is more “personal”, LinkedIn is more “business” oriented.. However the Real Value of a network such as LinkedIN and MyLinkingPowerForum.ning.com ..for strictly business purposes..is that there are less distractions (like all those annoying…pointless apps on Facebook) and is thus more condusive for getting Business done and Getting to the point of the relationship in terms of collaborating to make money…Check out this site too http://www.TheRelationshipEconomy.com

    An amazing read on the subject

    Ciao

    Warren
    wpd@shaw.ca
    http://www.Linkedin.co/in/quantumTransformation

  75. Alex -
    As usual, you bring thought and controversy to the table - bravo! Where there is controversy, there is learning and conversation.

    The relationships you can build and the ability you have to stay on someone’s mind is important (who knows you) but may be done in different ways depending on what you are trying to sell.

    I agree with a number of the comments here that if you write off a contact too quickly, you will lose an opportunity, but I am not sure that is what you really mean, because you are a master connector. Might it be clarified that as you go to in-person events, you hold a conversation, LISTENING and then replying where it makes sense. Learning what you can quickly, but not jumping from person to person. If a conversation proves that there will not be a connection, you simply do not prolong the conversation. You excuse yourself and move on.

    As a productivity consultant, part of my strength and value is knowing about different people, services and products. Even if I will not work directly with someone, I bet I have a client who will. By sharing openly and being transparent (as preached by you!) I give of what I know. In tern, I have become the go to person both for potential consulting clients and for incoming professionals in my field who look for coaching.

    I believe one of the real key strategies is to know quickly how you can help another person and how they can help you.
    To your success!
    Steph

  76. Marc Lerner says:

    Hi Alex,
    I want to focus on the quality aspect of our connections. I work with people facing life threatening challenges & connect them to their inner resources to actively participate in their struggle. I feel this is only ½ of the effort we need to make, but valuable lessons can be learned from these people.
    I have read about the power of a beyond thought reality which you talked about. Facing the threat of death forces you to that depth where you connect to what I call the Wisdom of the Body. I want to share just a sample of that wisdom in the art of making connections.
    In Latin the word “educate” means to draw out. When we educate a student instead of focusing on how they digest what we offer; we draw it out of them from the Wisdom of their Body.
    When an educator meets a student; that student draws out of the teacher the exact lesson that is perfect for them to learn. Educate or the art of drawing out works on the teacher & the student at the same time. The Wisdom of the Body is key in every aspect of education as it is in every aspect in healing.
    What limits real education is the focus on thinking; for it is not until awareness goes beyond superficial thoughts do you connect to the Wisdom of the Body. I feel the client before you draws out of you the perfect lesson to share. There is only one thing you have to develop more than the correct understanding…self trust.
    When you trust your life and deepest wisdom more than the thoughts in your mind you find the quality every challenge calls for. In a health crisis that is healing on either a physical or spiritual level. In work that quality is a gift that attracts clients.
    I wrote a book called “A Healthy way to be Sick” and I offer you the first four chapters of it. I feel in the same way a person needs to be centered in a health crisis; we need to be centered at work. In that center is the Wisdom of the Body & the quality we need to share with our clients.
    By 6-1-08 A Healthy way to be Sick” from http://lifeskillsinc.com & do a Tele-seminar to consciously recondition your mind like patients do. Get on my list at marclerner@lifeskillsinc.com (your email is safe)
    (c)Life Skills Inc.2008

  77. Sandra Spagnuolo says:

    Alex, I think what matters most is what you do with the connections once you make them. If you focus your energy on trying to determine which connections are best (quality) you may miss out on the very connections the Universe intended for you. If your only goal is to make as many connections as possible (quantity), you may find yourself unable to maintain those connections. In any social situation, my intention is to be open to someone who may need to connect with me and to be proactive in making connections with those people I am interested in knowing.

  78. Greetings Alex,
    Most interesting blog. As an entreprenuer I am constantly building connections and have found that qaulity certainly trumps quantity. If true wealth = time, always search out the quality and build those connections.

  79. Alex

    Very relevant post. I sent you a “soft sell” letter in early Feb ‘08, to introduce Career Management Toolkit™ to you and how it helps people achieve better, more successful and happier careers around the world. I approached you, as I’ve respected what you’ve achieved since 2004 and knew you’d be interested

    I never received a response from you in any form, but maybe one day, we’ll realise the true value in knowing each other

    You need an Aussie in your mix and it should be me

    Be your best and love your life

    Brian Moore - The Career Guru
    http://www.career-management-toolkit.com

  80. Emma Sargent says:

    Hi Alex

    What an interesting blog. And how spooky that the comment that I want to make appears as the last entry!!

    My point is about our ability to connect on a personal level with whoever is infront of us. Too often we try to work a room or visit a prospective client and our focus is on what we can GET from someone rather than what we can LEARN from them just by being interested. Other people’s minds are so interesting if we learn to ask them really good questions and take our listening to another level.

    I agree with the quality over quantity approach AND you never know where the quality will come from. It isn’t just from the BIG guys.

    Enjoy connecting!
    http://www.ambonlp.com

  81. Hi Alex
    I can see the direction you are taking about being selective. Like Elisabeth serendipity has worked for me through being open. What’s important to assess when meeting people online is not so much the fame association - it’s more if you are in alignment with them. And why would you want to be? For the thrill of action and effectiveness and knowing you have the privilege to make a difference for the better…. to a person, a family, a group - and this goes on to affect a town or even a country. Generosity of spirit is in fact a thread I see through your blog, Wednesday minute and more so I do not interpret your post as you being unduly calculating for benefit - because that would just be predatory and you don’t come over that way.

  82. I forgot to sign my post Jackie Mackay

  83. Just one question:

    Where else are you going to find such an insightful exploration of Reed’s Law, Metcalf’s Law, and the fallacy of “it’s who you know”?

    As I have always said –

    “Listen to the Armenian guy.”

    Thanks Alex.

    ~Noah St. John
    http://www.SuccessClinic.com

    P.S. Thanks also to all the TSS students for your thank-you notes for my role as Teleseminar Secrets Co-Host.

    It’s an honor - and I look forward to doing it again!

    See you guys…
    ~Noah

    http://www.Afformations.com
    http://www.SuccessClinic.com

  84. Hi Alex,

    To me it is all about your “life ROI”. We only have so much time on this earth and you can be and should be very selective of who your “choose” to connect with. Period. Clients will say to me, “but they are family” or whatever. It doesn’t matter. You deserve the highest quality connections possible in life and in business and you will only make those connections when your mindset is in alignment with your purpose. If you make connections based on “how much money I can make” or “this will help my career” and yet you aren’t in alignment with what the connection stands for or is–then you will attract unaligned connections in the long run…

    Just my two cents,
    Sheri McConnell
    http://www.createyourgroup.com

  85. Jay White says:

    Outstanding read, Alex. And nobody knows better about the “who” than I do…

    Alex and I connected over breakfast at a seminar in 2006, and he gave me my first shot as a copywriter. That meeting literally launched my career, and today I count many A-list gurus as clients and mentors.

    Listen to what the man says, folks. Seek out quantity, but don’t let quality slip through the cracks. One connection can change everything–and I mean EVERYTHING.

    JW

    P.S. Our accidental meeting is actually a really interesting story. If you want the details, check out http://www.AutoresponderCopy.com

  86. Excellent post, Alex. this is a principle I’ve advocated for many years (and discuss in my award-winning sixth book, Principled Profit: Marketing That Puts People First), along with its corollary–something *you’re really good at–that you strengthen your network by adding value to other people first.

    I’ve watched you build a network that includes many of the biggest names in Internet and physical marketing–because you follow those two principles: helping others, and getting known by them.

    In my own career, I’m on the verge of a major breakthrough because of this.

  87. Jill Reed says:

    Alex,

    I know the only thing I want to kick myself about during the ETR P in P event was not networking enough with others. I came for the education and left feeling I didn’t meet enough people. I do have cards, and I know that from now on, my focus will be on the networking. Getting to know those in the know. I am grateful you were MC and also a presenter because your info has propelled me to do some new things with my business. Thanks Alex!

  88. Clare Mann says:

    Alex,

    A important post, reminding us that we might have great ideas but unless we collaborate with others, they never see the light of day - action can’t happen and we don’t attract the wealth and abundance in our lives that enables us to contribute to the world and live life on purpose!

    Clare Mann
    http://www.PathofConsciousLeadership.com

  89. Dolan says:

    Great article!

    I have been saying this for years “It is not who you know, but who knows you”.

    The best way to create powerful connections of high value and “Quality” is to know your self. The more you know you and what you stand for the better you will be at attracting, connecting and networking with people who are aligned with you.

    Clarity is key. Be clear about what you want and the people you meet will be able to get you what you want quicker.

    Thanks Alex for another piece of great information!

    Dolan

  90. Alex,

    I couldn’t agree more that quantity in online social networking is nothing but a popularity contest. Everyone connected to me in my online networks is someone I know and trust - someone I would use as a resource for myself or a client.

    But my philosophy in live networking is a little different - I saw many comments relating to the importance of staying open - letting serendipity lead you to the contact you most need - and that is part of my “strategy”.

    But the other is simply to always remember that I couldn’t have gotten where I am if people I wanted to meet had not been willing to meet me, even though at that time I had very little to offer them. I now have more to offer and I honor those who helped me by trying to stay open to connecting with anyone who approaches me, not because I think they might benefit me in the future but because I don’t know who they might benefit if I take a little time to share what others have shared with me.

    Dixie

  91. Sharonlee says:

    Greetings, Alex

    Really enjoyed the VBT on the 15th. The four questions and their answers took me by surprize. They were very enlightening.

    And all this followed by your post in connectivity - WOW - how great

    Shar

  92. Ken says:

    Alex, Connections are things that everyone should nurture. Sometimes it takes years to build a connection. Everyone must research the links, or connections, they can create via the internet.

    Ken Varga
    http://www.kenvarga.com
    …helping businesses increase customer acquisition by up to 32.7% in as little as 3 to 6 months, and increase customer retention by up to 90%.

  93. Judith says:

    In the Soft Sell Marketing community it’s all about connecting from the heart - expressing sincere care from seller to buyer.

    And in the New Commerce - that connection needs to go both ways - so that buying and selling are experienced as a partnership. And since commerce is one of the most basic forms of communication, that change of focus can create a far more sustainable world.

    Judith Sherven and Jim Sniechowski
    http://www.bridgingheartandmarketing.com

  94. Andrew Lock says:

    Alex, I’ve been a long time listener of the Wednesday minute, and I recently found this blog. Great stuff.

    In my blog I’ve included LinkedIn and FaceBook links, and it’s amazing how many people join every day.

    The value of this was confirmed to me the other day when I needed to contact a high level CEO. I was imagining the standard rejection from the gatekeeper and then I thought, “let me check LinkedIn first, just in case someone I know happens to know this person.

    Low and behold, I had a first level connection, who introduced me to the CEO the same day, supplying a genuine recommendation for me at the same time.

    The value of this introduction could equate to many thousands of dollars. This is the power of the Internet in a positive application.

    Andrew Lock
    http://www.helpmybusiness.com
    The Web TV Show for Entrepreneurs

  95. Alex,

    Maybe the students have some reason for keep silence in front opportunity and it’s inteligent. Maybe ignore the topic or part of this and require know more about it, or simple require take a risk to get his first experience.

    Anyone can pronounce words with out sence but it’s more interesting hear or pronounce a speach supported on arguments and give or receive it with excelent words and wisdom.

    Per his words we know to others, how they think or live, and it’s a priviledge give or receive words in responsible manner.

    Satisfy others inteligence let us gain his adition to our concept (product o service), and depends of words and arguments basically.

    The person quality’s can will know by others per the words used and actions. How many know’s me depends of media technology at reach.

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