The Power and Influence of “Marketing Lexicons”
By Alex Mandossian on May 28, 2008
If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.
By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.
But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.
Resource: www.AlexMandossianToday.com/glossary
Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.
I highly recommend you use this strategy in your internet, or any marketing. I have used it to develop my own “vocabulary” in my niche from the day Alex suggested it to me, and I can tell you it is a very powerful communinity builder.
You know you are building a community when your members use your language back to you…
Jeff Herring
Alex,
I’d never really thought about creating my own vocabulary, but it’s a brilliant idea. The irony is that my chosen profession — public education — is filled with enough acronyms to qualify as a foreign language. It’s definitely very confusing to non-educators.
Creating unique terms to explain hard to understand concepts is also beneficial to my customers. It provides them an anchor to remember the concepts.
Once again, you’ve come up with something worthwhile for your readers. Thanks.
Thank you John.
Actually, a new vocabulary coupled with a new community (or culture in the business world) will open doors for Thought Leaders who want to become “role models” or “mentors”.
Those three things: New Vocabulary, New Community and New Mentor … are the 3 elements that prevent recidivism (or backsliding).
Best of luck,
Alex
You’re spot-on, Jeff. As usual :-)
Alex,
Iam just conforming to your program and as suggested trying to follow all of your instructions.
This third piece of the puzzle is something I would have overlooked had you not taught it.
This should be rather easy for me because I constantly make up names. The only issue is now I have to pay attention to myself and write them down.
Thank you,
James Joseph
RealEstateRevolutionBlog.blogspot.com
Alex,
I liked your audio tip as I just finished Sam Horn’s book POP - How to stand out in any crowd and she shares a similar philosophy. I’ve seen some of your stuff via the email and it’s always top notch. Keep up the great work!
My question back to you on this topic is when marketing online and you use new words/vocabulary to define your service offering do you not lose SEO rankings? For example: I run a virtual Life Coaching website called eLifePlans.com where every subscriber gets a personal “eLife Plan” account and they are assigned an “eLife Coach”. We reference these terms a lot inside the site with the “e” in front. If you type in eLife Plan” or “eLife Coach” in a search engine I’m number 1 or 2. If you type in “Life Plan” or “Life Coach” I’m lower on the list (or beyond thunderdome on the life coach term).
To me I may have distinguished myself with the new vocabulary but how to I use that to my advantage online?
Thanks for your input.
Awesome! Awesome! Awesome, Alex. I heard you speak on this on the teleseminar with Tellman. I’ve got all my notes, but I’m going to print out yours, maybe there’s a word or two different that might inform me.
As I found out the topic of this video, I thought I heard this, but I like watching and listening to you so I’ll check it out anyway. I’m living proof of what you said about people appreciating having the same lesson in different media.
It added such another dimension to the teleseminar, I think I want to listen again. Seeing you show the products made me understand elements that I had not understood, like the preloaded portable media player.
I have two books that I’ve made into three ebooks, but now I know so many more things I can do with them. I understood what you said on the teleseminar, but this brought it to life in a different way for me. Now I’m going to go through my books to find my blog posts, instead of thinking, ‘what am I going to write today.’
I’m developing a 5-module course that goes perfectly with my main book. I’m developing a teleseminar series to introduce it, and using teleseminars as part of the training. This is all starting this week.
I have a tiny list, so I’m going to social media to share my vitally important work with everyone I can.
It is a fail-safe, bedrock parenting approach called the Power of Respect. All kids love it, whatever their age and parents love it too, because everyone gets to have their needs met and have a good time.
In fact, I think it was on one of your videos that I thought that you have very similar practices with your children.
Best Wishes,
Karen Ryce
The Miracle Worker…of Education and Parenting
Alex you are a genius. I absorbed your idea into my DNA after hearing it for the first time on a podcast.
I had been procrastinating about publishing my book because I felt it needed something else. Then I had one of those famous aha moments…
what was missing was my lexicon of terms and definitions that are part of my cutting edge approach.
I know what my mentor, Jeff Herring, means about feeling a sense of community and validation when you hear your original terms used back by clients. I hadn’t focused on having it extend beyond my local practice until now.
As I am finalizing my lexicon I would like to thank-you for this gentle reminder of how important it is to have one when positioning yourself as a thought leader in your niche.