The Birth of the “Virtual Book Tour”

By Alex Mandossian on June 5, 2008

November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

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8 Responses to “The Birth of the “Virtual Book Tour””

  1. Neel Raman says:

    Hey Alex,

    This is an enjoyable video and it was interesting to hear how the VBT concept was born. Thanks for sharing. I look forward to your preview call.

    Best wishes,
    Neel Raman

  2. Alex,

    The virtual book tour idea interests me as an author and also as someone trying to get internet marketing nailed down.

    My top question is: Do VBTs work for fiction or poetry? The titles featured in your video seem to all be non-fiction.

    In any case, I’m posting a link to this on my permaculture blog for the green angle and the Al Gore reference.

    J. Kent Hastings

  3. You are great at this! Your presentation is well done. Thanks for this vital information.

  4. Glen Woodfin says:

    Your VBT idea is so powerful that you are attracting some of the most in influential experts in the world like, Doug Wead.

    I’ve been listening to motivational speakers and money experts since 1971 and Doug Wead is the most profound I’ve heard. His words and voice still run through my mind while making crucial decisions even though I heard the words over 15 years ago.

  5. Alex ,I’ve enjoyed every thing I’ve read and seen so far.I have 2 books I want to promote. One is fiction the other non fiction.I’ve noticed most of your VBT are non fiction will you do a tour of a Childrens book that will appeal to Kids from 2 to 102?
    SHELLY KAPLAN
    P.S The fiction book is “The Great Snugglepuss”The non fiction ts about addiction.The website is listed above.

  6. I’m a Mandossian alumni. Thanks for heaps of useful info.
    My best ebook is for the wedding Groom and his Best Man / Groomsman. Often neither of these men can write a wedding speech. Nor do they have skills in public speaking. My ebook resolves both these problems. A wedding speech template for each of them. Plus bonuses gaalore. Cost = $10.
    Question: Is something SO SPECIFIC in terms of WHO and WHEN (they go looking and buy my ebook just a day before the wedding) suitable for a VBT?
    I have seven other ebooks on my website.

  7. Brian,

    Thanks for “Commenting and Sharing” … what you just did is the new CTA for 2010 and beyond so many thanks.

    Alexx

  8. The RSS feed doesn’t work in my browser (google chrome) how can I repair it?

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