You Are “The Message”

questionsign_110.jpg“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium imbeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was first introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964, which was also the year I was born :-)

McLuhan proposed that media itself, not the content carried, should be the focus of the communication.

Well, I don’t agree.  I think the Messenger is the Message.  You, as the content provider, are the Message. Check out what I mean here on this 5-minute video:

You don’t have to agree with me, but I do want you to watch this video because I believe that your Repurposing options are the Mediums (or Media) that set up the ideal Messsage-to-Market match.

Give me your candid comments on whether you agree or disagree … the video is an excerpt from Module #1 of my Virtual Book Tour Systems tele-series training.

Again, here’s the link:



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About Alex Mandossian


  1. […] created a blog article out of it. Here is the link to read Alex Mandossian’s blog article on Your Are “The Message” and also the link to the Spectacular Presentation that we […]