CASE STUDY: “Back-2-Back” Launch Methodology
By Alex Mandossian on July 16, 2008
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Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…
Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.
I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.
Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com
Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)
This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it the “Video Flipping” method.
What you do is to get yourself a Flip Video recorder for under $200 and then take live videos that represent your video sales letter! It’s fast. It’s fun. And it works like gangbusters!
The purpose of the video (taken live on April 23rd, 2008) was to promote Wayne’s new amazing software tool that I decided to “rebrand” as Smart Start Sites. (Again, the video on this post is the video I’m talking about).
When you’ve got 15 minutes to spare, watch this video (the one on this post) from beginning until end because you’ll discover how “video flipping” makes for the most authentic and most effective product launches possible.
Tele-Clinic #1 Recap: Tele-Clinic #1 happens on July 17th at 5pm Pacific/8pm Eastern (it may have already happened if you’re reading this post after that date) and I’ve promoted it at NewAmazingSoftware
Results: The conversion ranged from a whopping 38.3% to up to 61.4% at www.NewAmazingSoftware.com … depending on the traffic sources. Over 2,100 people registered and I made a point NOT to have a “recording” or “replay” of Tele-Clinic #1 available to influence more people to listen live.
Does the “Back-2-Back” teleseminar launch method make sense?
Tele-Clinic #2 Recap: Over 83 people opted to take advantage of the $1 trial for 14 days and take part in Tele-Clinic #2 within 48 hours of my first email invitation. (I imposed a registration limit for Tele-Clinic #2 for the first 250 people to influence more sign-ups).
With more $1 test-drives in the queue before July 17th … I could create a bigger “stand-by” list which involved anyone who wanted to register beyond the first 250.
The concept of “First-come, first-served” is an effective Actionizer (elicits immediate action) and the “stand-by” list method is also effective because as some of the first 250 registrants drop out or cancel, they immediately get replaced by “stand-by” list people.
Results: Typically, if you do the “Back-2-Back” campaign method right, you’ll get about a 20-30% attrition or cancel rate. But, that’s okay if you have plenty of “stand-by” list registrants replace any of the future “dropouts.” :-)
Now I have no idea if you’ll ever utilize the “Back-2-Back” methodology to launch your next software product or membership sites, if you’ve read this far, I certainly hope you give this marketing method a fair try.
And if you sell or promote anything on ClickBank, I do encourage you to take a closer look at the advantages of what Smart Start Sites has to offer your business … especially if you’re a “start-up” or make less than $250K online.
Alex, it’s great to see and hear how you conduct your limo consults - mine is in November. You always have intelligent, thought-out advice that gives people the tools and motivation to move forward. I appreciate you.
Alex,
As one of your affiliates, I am again inspired by your entrepreneurial flair! Great flip video, straight to the point on SSS and ‘Limo Consulting’ - what a genius!
I’m off to work on that creative imitation - will have to change cars though!
Clare Mann
Hello Alex.
I just LOVE(!) the most simple and attractive way you use sound and video.
you do it so nice and charming!
I love the “talking web” (audio generator) and created this service on my own web site.
you can hear it (in Hebrew) at:
http://www.pie-multimedia.com/code/talking-page.php
http://www.pie-multimedia.com/code/presentation.php
http://www.pie-multimedia.com/code/prestigious-presentation.php
and more.
Great Thank you for being my tutor.
Eli C.
Hi Alex,
You certainly know how to make the most of any occasion. You promoted several online products and the Flip Camera and had it all paid for!
Involving your limo driver was very clever because now he’s going to tell all his friends.
You are making me expand my thinking regarding marketing and promotion.
Thanks, Alex!
Nickolove
1) In the promotional video, the promise of a 21 day trial is made. Yet, now the trial has been cut to 14 days; with no explanation given.
People are paying attention. Are you? It gives the appearance, that no one even reviewed the limo ride video, to cross ‘t’s’ and dot ‘i’s’.
2) In the Limo Ride Video, Alex is quoted as saying: “The reason most of his coaching students didn’t make money, is because they didn’t have a webmaster.”
Well Alex, if you actually clearly knew this fact, then why the hell didn’t you do something about it sooner. If you know that most of your coaching students were not making money, because of a particular factor, then why not show a) your commitment to them and b) your commitment to principle and excellence; by addressing this matter before now.
The Digital Doctor
Hi Alex,
Once again cutting edge stuff…..and I look forward to learning more about this technology!
As part of your “student”, alumnae and soon to be joint venture (working on this last one!) partner community it thrills me to see how much value you are constantly giving us.-helping us be more successful ( as in make more money) in less time and with less effort. Thank-you for your inspiring leadership and brilliance!
Elizabeth Harrington
Minneapolis MN.
FAIR WARNING: We produced this video 3 months before the launch and I opted not to have a “private label” … just an affiliate account.
Therefore, Wayne could NOT change the 14-day trial to a 21-day trial. Anyone who comes on board will be told OVER AND OVER again … but we couldn’t change the video.
If this happens to you too, leave a reply on your blog and let your 14-day trial people know because if your students know you, they’ll already know that there’s a very good reason for the mistake.
We goofed. We admit it. Onward and upward and I do recommend that the Digial Doctor not take part in the trial, but his point is well-taken.
I take life and business seriously and few things (like my family) is more important than my reputation … so to REPEAT … the “21-day” trial do not exist and we couldn’t edit it out.
It’s a 14-day trial. If that doesn’t work for you as you’re reading this, thanks for reading and don’t do the trial … life is too short to be upset over 7 days ;-)
~ Alex
I love this whole concept of the flip video and I want to get one, however I live in Ireland and I have yet to see them for sale
Does anyone out there, who might be an Irish viewer know where I can get one of these things, many thanks, peter
Hey Alex - love the fact you did your limo video using the Flip Camera. I’ve been enjoying Flip camera as well. They make instant videos easy, and oh, what a sales tool they can be!
I took mine to a conferenece recently and used it to interview folks on their favorite marketing tips. It was handly, the small size kept the subjects from being intimidated and now I have some great footage to share on YouTube.
Look forward to hearing more about the launch.
Cindy Shebley
http://www.clovercitysells.blogspot.com
Alex…
Congratulations on creating product on the fly and your use of video.
It’s interesting that you raise the question about a continuity program as you share this consultation call in video format.
Testimonials in real time with movement in the background is paramount to engaging your target market more profoundly and and building in the notion of momentum in the Recommendation Age.
A powerful Speed To Market principle is this: It’s not the idea that is critical (as important as ideas are) but the *presentation* of the idea that is critical.
I shoot videos like you have done and then use them in our front end curriculum continuity programs where we move the ‘free line’. They work very effectively to build relationships in a market place that is jaded, cynical and increasingly guarded.
And yet, ironically, never has this been a better time to build a business as people want a tested, proven, authenticated relationship with you–a real person.
After all, the Recommendation Age is all about transforming an idea into a powerful recommendation where your ideal clients crave a relationship with you around your million dollar story!
Thanks again, Alex, for leading by example!
Glenn :-)
Nothing better than seeing a top Internet Marketing Guru from the Bay Area. It was nice to see Stonestown Shopping Mall and SFSU in your video. Just goes to show that you’re real and looking after us “little” people.
Hey Alex,
I used Wayne’s course back when it was ‘Secret Money Machines’ and let me tell you something about this Mr. Wayne Van Dyke and his product…
It’s….
Awesome!! :-)
Since I’ve had this course I’ve been able to a) make more money and b) because of the ‘roots’ of THIS system!! I had a site uploaded on the Internets in less than 29 minutes (your ‘quoted’ time!!) So if ANYONE is wondering if it’s a scam or legit.. Trust Me on this one!!
It’s 110% legit (even an extra 10% ;-)
So go ahead and buy http://www.SmartStartSites.com for only one dollar- Going to be the best buck EVER spent. Hell- I’ll even paypal u a buck if u get it!! email me back.. (alex, I’ma bill u all these dollars lol j.k)
The Affiliate Blog
-Ryan Allaire
1st. let me say that the website entered is going away and needs to be replaced period. That was my old business and now my focus is internet marketing period. A very close friend sent me some of Alex’s Internet Interviews and spoke highly of Alex.
I struggling here and really need real money now solutions. If you have them then I’m with you. I’m up in Folsom, CA. near hywy 50.
I sent my info in for the $1.00 bur have not received confirmation yet!
Help!
Hi Alex,
Thanks for bringing to us the best products,technology and greatest people.
I am just so amazed by your generosity. you share every single bit of yours. EVERYTHING! Just to make people as successful as you.
I never need to look around for the BEST anymore.
It’s all here.
Thank you so much.
Great Video Guys. Can’t wait to see more.