Article Marketing Secrets to Repeatedly Attract MORE Consistent Website Traffic
By Jeff Herring on July 22, 2008
Once your articles are posted on the article directories, they are there forever bringing you traffic and visitors.
These are what I call your evergreen lifer articles. They’re lifers. They’re evergreen. They’re always going to be there. I have evergreen articles in two places.
1. It’s amazing to me when I get Google alerts for my name and some newspaper somewhere in the world has pulled off the wire an article I wrote in 1995 and used it in their newspaper. It just stuns me! That’s offline where these are evergreen.
2. Online I discovered article directories in the spring of 2005. Somebody told me about it on a call. Those of you that struggle with being able to be an expert and being able to talk to people about stuff, I was on a practice building call talking about writing and marketing articles to build a business and I had never heard of article directories.
This was about a year before article marketing really took off. It had always been there. On that call one of the listeners told me about article directories and I thought, “What a great idea!”
So articles that I had submitted to the online directories in the spring of 2005 are still working for me every day. I want to drive this home to you about the importance of this long-term traffic.
“This is traffic that produces income from something you did once years ago.”
Most people in the world trade their hours for dollars. They do something once and they get paid for it. They do something else again and they get paid again. Hours for dollars.
Even when I was a relationship coach in Florida, I was still trading dollars for hours. Now for every hour spent with somebody I got $150, so it was a nice trade, but it was still limited.
Work once, get paid. Work once, get paid. Work once, get paid.
The beauty of using the internet right and using article marketing specifically correctly is that you get to work once and get paid, get paid, get paid, get paid, get paid, get paid, and get paid over again.
Work once, get paid once - vs - work once, get paid, get paid, get paid, get paid, get paid.
Bottom line? - Work once with each article and get paid over and over. And you can learn more about how to do it when you watch 3 free short videos on creating endless waves of visitors wtih your articles and video articles by going to http://www.ArticleTrafficExplosion.com
I want to be a good steward of my time. I don’t have enough of it! I’m very busy with lots of ideas and lots of things to do. I agree with Jeff. Article writing is a smart use of my time because of the return value. I’m glad I’ve started doing it.
Last year I learned article marketing from Jeff and it has been the single most effective new list-building tool I have learned. As a public speaker, I teach people how to speak to market their businesses and grow their lists and articles are a perfect compliment to that skill. You get quality traffic and subscribers tend to stick around with both methods. As a result, I’ve made some good money long before having that huge list some of the gurus say you need to expect before you can make any money!
If you are already writing articles but aren’t seeing the results, then take some lessons from Jeff. I was a pretty good writer before I met Jeff. But there is a right way to submit articles. Do it wrong and you may be wasting your time. Get it right and get ready to bring in the moola! This is good stuff.
~Felicia J. Slattery, MA
Communication Consultant, Speaker & Coach
Jeff, you teach and write with such clarity. I am really enjoying your classes and looking forward to overcoming my shyness by getting my first article out there.
Already I have had my first delightful surprise when I received a Google alert for my blog postings. Sweet.
Martha Rather, “The Holistic Cookie - Increase the Quality of your Diet - Easily and with Less Effort”
Jeff you are exactly right. I tell my listeners and clients all the time that the difference between advertising and marketing is this. Advertising is typically gone once someone clicks the pay per click text ad or graphic. Marketing however is a long term investment and strategy that is always building upon itself. You could spend $500 in a few days on pay per click ads or you could take the very same $500 and invest it in writers, and receive the benefits for years to come. One involves instant gratification, and the other creates opportunities for a lifetime. You decide.
Jeff, I totally agree with you. When these articles are posted on any article directories, they are there forever bringing traffic and visitors. It’s really lifer evergreen. I personally had posted some articles at ezine articles directories that bring traffic to my websites.
Thanks for the sharing…
Jeff, you have hit on something very valuable for your readers. I have just started promoting my book “The Weight Loss Hypnosis Solution” with article marketing, and while I would not suggest that it should be the only way to market it certainly is an efficient one.
Thanks for the insights.
Joshua Seth, Hypnotist and Author of “The Weight Loss Hypnosis Solution”