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CASE STUDY: “Back-2-Back” Launch Methodology

July 16, 2008 By Alex Mandossian 19 Comments
SSS Limo Video Play Now | Play in Popup

Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…

Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.

I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.

Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com

Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)

This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it [Read more...]

Filed Under: AlexTV, Audio Programs, General, Info Marketing, Inner Circles, Packaging Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

“The Answer”

July 16, 2008 By Alex Mandossian 3 Comments

John Assaraf
& Murray Smith

Listen to Virtual Book Tour…
John Assaraf is an international bestselling author, lecturer and consummate entrepreneur with a passion for brain research
and quantum physics

Murray Smith has built more than a dozen of his own businesses and helped hundreds of other business owners increase revenues, profits and value.

During this Virtual Book Tour, Murray and John tell the story behind their book, The Answer. The book’s promise is “Grow Any Business, Achieve Financial Freedom, and Live An Extraordnary Life”.

Click here to add this book to your library.

Filed Under: Books, Teleseminars, Virtual Book Tours Tagged With: , , , , , , , , , , , , , , , , ,

You Are “The Message”

July 9, 2008 By Alex Mandossian 12 Comments

questionsign_110.jpg“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium imbeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was first introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964, which was also the year I was born :-)

McLuhan proposed that media itself, not the content carried, should be the focus of the communication.

Well, I don’t agree.  I think the Messenger is the Message.  You, as the content provider, are the Message. Check out what I mean here on this 5-minute video: www.HubAndSpokeVideo.com

You don’t have to agree with me, but I do want you to [Read more...]

Filed Under: Audio Programs, General, Info Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

“Improver” or “Inventor” in Your Business?

July 3, 2008 By Alex Mandossian 68 Comments

“Never invent, always improve.”Target

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true [Read more...]

Filed Under: AlexTV, Audio Programs, Books, General, Info Marketing, Teleseminars, Traffic Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

“Strength For Life”

July 1, 2008 By Alex Mandossian 3 Comments

Shawn Phillips

Listen to Virtual Book Tour…
Instrumental in building the industry of performance nutrition, Shawn most recently created the Full Strength Premium Nutrition Shake, pioneering a brand new category known as “fast performance food.”

Shawn is also the creator of Focus Intensity Training, a system integrating body and mind; blending the depth of Eastern traditions with the Western form and function of strength training.

During this 1-hour Virtual Book Tour, Shawn reveals the story behind his book, Strength For Life. The book’s promise is “The Fitness Plan for the Rest of Your Life”.

Click here to add this book to your library.

Filed Under: Books, Teleseminars, Virtual Book Tours Tagged With: , , , , , , , , , , , , , , , , ,
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