Comments on: Are You “Open” with Your Marketing Interactions?

By: Lourdes Elardo-Gant

Lourdes Elardo-Gant — Mon, 15 Sep 2008 04:02:07 +0000

I love the way you always nail down important aspects of marketing, Alex. This window has often been neglected and should be taken into considerations in any promotional/sales campaign. LOVE IT!

By: Jeff Herring

Jeff Herring — Sat, 13 Sep 2008 23:23:35 +0000

Hi Alex

We studied and used this concept in my former life as a marriage and family therapist, yet you have delivered the best “actionable explanation” I’ve seen.

Thanks

Jeff Herring
http://www.GreatArticleMarketingBlog.com

By: Lalitha Brahma

Lalitha Brahma — Thu, 11 Sep 2008 17:24:22 +0000

Great post. When you transition from Corporate America to a business owner, it is a challenge to move to open quadrant. However I do agree that you will attract perfect customers when you are in open quadrant.

By: Dorothy Suter

Dorothy Suter — Thu, 11 Sep 2008 02:32:05 +0000

I do like the way Alex related the JoHari window to marketing. Yes, I remember that from my Psychology classes. I also especially like Edward Dumchas’s comments on integrity. Right on, Edward!

Alex, maybe integrity is a subject for another post soon? I’m not sure Gan Silin was clearly distinguishing between “integrity” and “transparency,” but maybe i’m reading too much into it…
Dorothy

By: Alex Mandossian

Alex Mandossian — Wed, 10 Sep 2008 23:42:04 +0000

Janet, again I’m sorry (as I mentioned to Bill above) that you feel this post “is a lot of bunk … and a ridiculous waste of my reading time.” It may be time for you to move on :-)

Thanks for your candor and honesty and if you decide to post again – supportive or critical – I will publish it … as I have this one.

- Alex

By: Alex Mandossian

Alex Mandossian — Wed, 10 Sep 2008 23:25:44 +0000

Bill, I’m sorry you feel this post is “psycho babble” … if you took time to post that, then I’m assuming you have no reason to return. Best of success.

Sadly, your comment on A+R+C = Understanding was was confusing and become even more confusing after my second read through. It may make sense for you to share your wisdom with someone else who appreciates and understands your point.

- Alex

By: Dr. Rick Brinkman

Dr. Rick Brinkman — Wed, 10 Sep 2008 17:18:38 +0000

Hi Alex,

Although I have heard of the Johari window as my background is psychology, I LOVE how you have applied that to marketing. Your posts are always mind expanding. ;-)

By: Bill

Bill — Wed, 10 Sep 2008 15:35:29 +0000

I find it interesting that there are sooo many readers eager to pat you on the back on this one. I don’t see how anyone got something useful and practical from this post.

I’m with Janet, this was a wasted read! Another pseudo-psycho babble. It’s an attempt to make the simple into something complex.

Here’s a simpler concept: it’s called the A-R-C triangle
A= affinity = liking or not liking someone (or some thing)
R=reality = agreement or no agreement as to what is real
C=communication = ideas going two ways (if ideas are not received there is less A&R)

To greater or lesser degrees these 3 factors bring Understanding when these are increased and less Understanding when they are diminished.

The most important factor of the three is Communication. Increase or decrease the communication (or A or R)and the other two factors automatically follow which results in either greater or lesser Understanding.
This is so much simpler than what you just tossed out.

So you might say that I have little or no Reality or Affinity for Johari because very little of your Communication was received by me. Johari is just too complex.

This is simpler: A+R+C = Understanding
And that is what we all want, to Understand.
Now, if you like this simple concept then we have some Affinity and if you agree with what I’ve said we have some shared Reality and this only happened because I Communicated that Johari is just too complex.

By: Edward C Dumchus

Edward C Dumchus — Wed, 10 Sep 2008 12:04:05 +0000

This is n idea I had not seen before; even after reading the post twice, I am not clear about it. Reading the comments, it seems many people got it and found it worthwhile, so I will reread it several more times.
I have a comment on Gan Silin’s comment though: you mention wondering if 100% integrity is the way to go; I think if your business model has less than 100% integrity, it has no integrity. You either do what is right, or you don’t, there is no “almost” integrity.

By: Henry

Henry — Wed, 10 Sep 2008 11:37:22 +0000

Mastery as always.
Alex has positioned himself in a sphere which he only produces value for his listening audience.

much gratitude!