The Johari Window is an important “quadrant” model named after it’s two inventors, Joseph Luft and Harry Ingham (“Jo-Hari”).
Personally, I’ve found it to be the most useful “window” of opportunity to analyze the fascinating process of human interaction, especially in business interactions between Entrepreneurs and their prospects or customers.
The Johari Window has four panes (quadrants) and divides “personal awareness” into four different classes: Open, Hidden, Blind and Unknown. The lines dividing the four panes are like [Read more...]
If you ever want to add more affiliate partnership sales within the “event marketing” micro-niche, the absolute best way I’ve found that attracts more referrals is “fusing” a 5-minute online AUDIO with a one-page webpage (BILLBOARD).
If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.
CASE STUDY: The “Irresistible Rebate” Offer
Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.
Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.
I originally declined as an Affiliate – despite the 90% commission I’d receive on each $97 ticket I sold - because [Read more...]