Comments on: The “Decoy” Pricing Model http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/ The Internet's First Blog For Information Marketers Sat, 13 Mar 2010 16:55:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lawrence Calvani http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-70773 Lawrence Calvani Wed, 10 Mar 2010 15:04:46 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-70773 Even a <a href="http://oakville-florist.info" rel="nofollow">florist in Oakville</a> needs a surfing break once in a while... thanks! Even a florist in Oakville needs a surfing break once in a while… thanks!

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]]> By: May @ florist deliver http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-69831 May @ florist deliver Wed, 18 Nov 2009 16:37:33 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-69831 I've been looking for the World Wide Web for my research on this content. I'm so grateful what you shared adds a new attribute to the information I'm accumulating. I really appreciate the way which you look at this content, it provide me a new means of looking at it now. Thanks for the share. I’ve been looking for the World Wide Web for my research on this content. I’m so grateful what you shared adds a new attribute to the information I’m accumulating. I really appreciate the way which you look at this content, it provide me a new means of looking at it now. Thanks for the share.

]]> By: Sly http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-67197 Sly Tue, 12 May 2009 10:29:22 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-67197 Hi Alex, would this decoy principle only work for a 3 proposition of choice or could we tend to have more and try to influence the customer to choose one of the higher propositions. For instance : Product a with X : 20$ Product b with X & Y : 30$ Product c with X, Y and Z : 35$ Product d with X, Y and 2 Z : 45$ Product d with 2X, Y and 2 Z : 60$ Thanks for your feedback and for the great article Regards Sly Hi Alex,

would this decoy principle only work for a 3 proposition of choice
or could we tend to have more and try to influence the customer to choose one of the higher propositions.

For instance :

Product a with X : 20$
Product b with X & Y : 30$
Product c with X, Y and Z : 35$
Product d with X, Y and 2 Z : 45$
Product d with 2X, Y and 2 Z : 60$

Thanks for your feedback and for the great article

Regards

Sly

]]> By: Agnes L. http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-28446 Agnes L. Wed, 15 Oct 2008 15:01:04 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-28446 Hi Alex, I found this concept very interesting although I am not in marketing, I figure I may try it in my talking cure service. 1. Consulting for the fist time $20 2. First session $15 3. Consulting plus 1st session $30 I am not so sure this is how it goes (good -better- best. Kindly assist. Agnes L. Hi Alex,
I found this concept very interesting although I am not in marketing, I figure I may try it in my talking cure service.
1. Consulting for the fist time $20
2. First session $15
3. Consulting plus 1st session $30

I am not so sure this is how it goes (good -better- best. Kindly assist.
Agnes L.

]]> By: Adventures of Party Plan Pat : Good, Better, Best Home Party Consultant | Home Party Plan Success Tips On Becoming a Six-Figure Home Party Consultant Success Story! http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-27717 Adventures of Party Plan Pat : Good, Better, Best Home Party Consultant | Home Party Plan Success Tips On Becoming a Six-Figure Home Party Consultant Success Story! Mon, 13 Oct 2008 03:11:46 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-27717 [...] Well, today I decided to roam the world wide web and what do you know, I stumbled upon the venerable Alex Mandosian, The GodFather Of Internet Marketing Success! [...] [...] Well, today I decided to roam the world wide web and what do you know, I stumbled upon the venerable Alex Mandosian, The GodFather Of Internet Marketing Success! [...]

]]> By: Patricia Kagwiria Makhulo http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-27709 Patricia Kagwiria Makhulo Mon, 13 Oct 2008 02:28:46 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-27709 Very enlightening. So I have some questions. I always say no to additional offers (cause I just know what I want, but I might find myself teetering on the 2 shots deal...hey we all want to be happy). I liked the idea presented here, the logic and explanation. Good marketing stuff. What is the science and logic behind the $29.99, $39.99, $49.99? Very enlightening. So I have some questions. I always say no to additional offers (cause I just know what I want, but I might find myself teetering on the 2 shots deal…hey we all want to be happy).

I liked the idea presented here, the logic and explanation. Good marketing stuff.

What is the science and logic behind the $29.99, $39.99, $49.99?

]]> By: Michael Angelo Caruso http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-27014 Michael Angelo Caruso Wed, 08 Oct 2008 21:09:29 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-27014 Glad you liked "Predictably Irrational," Alex. Marketers often forget that their linear marketing campaigns do not usually address the phenomenon known as "behavioral economics." Marketing campaigns are created with the left-side of the brain, but purchase decisions are made with the right-side of the brain. Roger Sperry officially brought the world's attention to the left-brain/right-brain concept when he won a Nobel Prize in 1981 for what was termed "brain dominance theory" Thanks to decoy pricing, the right-brain of a Sam's Club shopper buys 100 rolls of toilet paper even though the family only uses 50 six months. After all, the shopper's getting a good deal! Keep up the great work! See you at your Los Angeles event next week. -Michael Angelo Caruso, www.EdisonHouse.com Glad you liked “Predictably Irrational,” Alex.

Marketers often forget that their linear marketing campaigns do not usually address the phenomenon known as “behavioral economics.”

Marketing campaigns are created with the left-side of the brain, but purchase decisions are made with the right-side of the brain.

Roger Sperry officially brought the world’s attention to the left-brain/right-brain concept when he won a Nobel Prize in 1981 for what was termed “brain dominance theory”

Thanks to decoy pricing, the right-brain of a Sam’s Club shopper buys 100 rolls of toilet paper even though the family only uses 50 six months. After all, the shopper’s getting a good deal!

Keep up the great work! See you at your Los Angeles event next week. -Michael Angelo Caruso, http://www.EdisonHouse.com

]]> By: "www.ShawnDrewry.com" http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-26990 "www.ShawnDrewry.com" Wed, 08 Oct 2008 17:43:27 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-26990 Hey Alex, Do you ever make it to CJU Commission Junction Unioversity in Santa Barbara, California? :-) Shawn Hey Alex,

Do you ever make it to CJU Commission Junction Unioversity in Santa Barbara, California? :-)

Shawn

]]> By: Outsource Internet Marketing http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-26814 Outsource Internet Marketing Tue, 07 Oct 2008 06:34:24 +0000 http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/#comment-26814 Great post, Alex! Love this kind of stuff. Seems like in some of the examples above, the case study group HAD to make some selection from the given choices, which didn't include making NO choice. I am wondering about the overall effect on conversion when presented with multiple offers. I think familiarity with the products offered ( everyone knows what internet and print subscriptions are) will certainly not confuse anyone, products or services that require long descriptions may confuse buyers when presented with multiple offers. Would have to test. Particularly enjoyed Capt. Lou's case study, as well as Jim Martin's Big Band arrangements! Thanks! Howard "OutSourcerer" Tiano Great post, Alex! Love this kind of stuff.

Seems like in some of the examples above, the case study group HAD to make some selection from the given choices, which didn’t include making NO choice.

I am wondering about the overall effect on conversion when presented with multiple offers.

I think familiarity with the products offered ( everyone knows what internet and print subscriptions are) will certainly not confuse anyone, products or services that require long descriptions may confuse buyers when presented with multiple offers. Would have to test.

Particularly enjoyed Capt. Lou’s case study, as well as Jim Martin’s Big Band arrangements!

Thanks!
Howard “OutSourcerer” Tiano

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