Comments on: The 3 “Marketing Paradoxes” Explained (Part 1)

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By: Dolan

Dolan — Tue, 18 Nov 2008 02:05:14 +0000

Very powerful. If you have a product or service and you can not only grasp this but make this transition to being a “pull-marketer”. It will transform your business.

Great work Alex, as usual your understanding of business is enlightening!

By: Brian Banashak/Book Buzz Blog

Brian Banashak/Book Buzz Blog — Mon, 17 Nov 2008 18:48:41 +0000

Alex,

I started using the terms “push marketing” and “pull marketing” as they relate to marketing and promoting books back in 2004. In this case, “push” relates to getting a title into the various major book distribution channels. As you point out in Part 1 of your series, that’s easier said than done. But this is one of the critical roles of a publisher. The “pull” side of the equation is the responsibility, as I see it, of the author: to pull readers to the places where their book is available. When you walk into a Barnes & Noble you are inundated with choices—too many choices, as you point out in Part 2. A third party can recommend the book (or an author can self-recommend it) making the buying decision much easier. Part 3, as it relates to book marketing, points the way forward: breaking off bits of the book and syndicating them on- and off-line.

Thanks for this insightful series. I appreciate the clarity you give to every subject you address.

Sincerely,
Brian Banashak
Publisher, Evergreen Press

By: Nandoo Bhende

Nandoo Bhende — Mon, 17 Nov 2008 14:43:09 +0000

Thank you Alex for all these great ideas! Your experience in Online Marketing is saving us newcomers a lot of time and heartbreak in reaching our products to the the largest markets with minimum cost.

Nandoo

By: mark

mark — Mon, 17 Nov 2008 01:42:52 +0000

Claude Hopkins had similar ideas in his seminal work, Scientific Advertising written 80 years ago. He talked about how he created demand of consumers by advertising in order to create demand to get the distribution channels to carry his clients material.

best,
Dr. Mark Zakowski

By: Paul Colligan

Paul Colligan — Sun, 16 Nov 2008 03:44:44 +0000

I think your dead on here. I am in this business because, simply, the paradox of distribution doesn’t affect me in any way, shape or form. I can have a teleseminar that doesn’t make me a dime and later put the product up for sale at Premiumcast.com or iTunes (or both) and see revenue/profit with just a single sale.

The paradox of distribution gets replaced with the reality of production – until I produce something of value, I’ll never see profit from it.

Paul

By: Cindy

Cindy — Sat, 15 Nov 2008 20:58:15 +0000

Alex, everything you say makes perfect sense. All I know is that I have in you a mentor to direct my path to the narrow road to success. If this is what you have to share from the plane going TO Bootcamp, can’t wait to see what lies ahead… !!!
Thank you for your leadership.
Cindy

By: Chris O'Byrne

Chris O'Byrne — Sat, 15 Nov 2008 15:33:52 +0000

Per your last MOL podcast, it is extremely frustrating to start reading your feed in my feed reader then have to come back here to finish reading. Most of the time, I don’t even bother and usually I end up unsubscribing from the feed altogether.

By: Michael “The Copy Polisher” Millman

Michael “The Copy Polisher” Millman — Fri, 14 Nov 2008 21:54:42 +0000

Hello again Alex and friends,

Another potential Key Point to consider is if
one is caught up in the Paradox of Distribution
and desires to be a push marketer, one way to
create the breakthrough is to become a good pull
marketer for your product first and create demand
and proven buyer acceptance in your marketplace
that then fuels the wholesale/retail channel’s
buying engine.

@MichaelMillman on Twitter