Comments on: The 3 “Marketing Paradoxes” Explained (Part 3) http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/ The Internet's First Blog For Information Marketers Thu, 29 Jul 2010 13:21:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shelly Lipton http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-70946 Shelly Lipton Sat, 27 Mar 2010 01:06:33 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-70946 Too good dude! I enjoyed!! Too good dude! I enjoyed!!

]]> By: Antonietta Ferdin http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-70213 Antonietta Ferdin Thu, 24 Dec 2009 09:53:24 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-70213 Just want to say your article is impressive. The clearness in your post is simply impressive and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with incoming post. Thanks a million and please keep up the fabulous work Just want to say your article is impressive. The clearness in your post is simply impressive and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with incoming post. Thanks a million and please keep up the fabulous work

]]> By: Shel Horowitz http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-35232 Shel Horowitz Sun, 23 Nov 2008 13:32:32 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-35232 I totally agree about syndication. Perhaps the most dramatic example was the way amazon birthed the modern affiliate program by syndicating the ability to have a bookstore without needing inventory to thousands of website partners, around 1995 or 1996. I am totally convinced that this was *the* move that took Amazon from obscurity to category killer. On the paradox of choice, I'm not 100% convinced. Limiting choices makes sense in some situations, but not in all. It works great with PPC, because the person clicking has already voted yes. But if someone is looking for information and presented only with a sales choice, or if the prospect hasn't yet segmented him- or herself into the silo that the sales copy addresses, it may backfire. I may have found a "third way": a triage page that does the segmenting and then leads to the salesletter. You can see an example at http://www.grassrootsmarketingforauthors.com Shel Horowitz, author of five marketing books including Principled Profit: Marketing That Puts People First I totally agree about syndication. Perhaps the most dramatic example was the way amazon birthed the modern affiliate program by syndicating the ability to have a bookstore without needing inventory to thousands of website partners, around 1995 or 1996. I am totally convinced that this was *the* move that took Amazon from obscurity to category killer.

On the paradox of choice, I’m not 100% convinced. Limiting choices makes sense in some situations, but not in all. It works great with PPC, because the person clicking has already voted yes. But if someone is looking for information and presented only with a sales choice, or if the prospect hasn’t yet segmented him- or herself into the silo that the sales copy addresses, it may backfire.

I may have found a “third way”: a triage page that does the segmenting and then leads to the salesletter. You can see an example at http://www.grassrootsmarketingforauthors.com

Shel Horowitz, author of five marketing books including Principled Profit: Marketing That Puts People First

]]> By: Avo http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-35188 Avo Sun, 23 Nov 2008 02:32:35 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-35188 Very enjoyable and stimulating. The content was crisp clear and easy to relate to. For those of us with the "HOW" mentality we now need to think through how we can apply it. Thank you. Very enjoyable and stimulating.
The content was crisp clear and easy to relate to.
For those of us with the “HOW” mentality we now need to think through how we can apply it.
Thank you.

]]> By: Matt http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34719 Matt Wed, 19 Nov 2008 23:29:06 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34719 Great Alex! Sooooo true! We have syndicated our various quizes, most recently the "Communication Quiz" with great results. We now find the quiz on other blogs, MySpace, FaceBook...each advertising our quiz as it offers a great tool for free, plus advertising for us. Thanks! Matt http://www.positivelymary.com/ColorCommunicationQuiz.html Great Alex! Sooooo true!

We have syndicated our various quizes, most recently the “Communication Quiz” with great results. We now find the quiz on other blogs, MySpace, FaceBook…each advertising our quiz as it offers a great tool for free, plus advertising for us.

Thanks!

Matt
http://www.positivelymary.com/ColorCommunicationQuiz.html

]]> By: Jerry Goodwin http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34453 Jerry Goodwin Tue, 18 Nov 2008 12:21:53 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34453 Hi Alex This is great information and it is absolutely 100% correct. Alex you are brilliant. I will do my best to put this to work ASAP. Hi Alex

This is great information and it is absolutely 100% correct. Alex you are brilliant. I will do my best to put this to work ASAP.

]]> By: Dolan http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34366 Dolan Tue, 18 Nov 2008 02:40:38 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34366 Syndication is the ONLY way and if you can find one source to syndicate to all of the possible platforms than you have found a gold mine. Very powerful, this would make a GREAT course!!! Syndication is the ONLY way and if you can find one source to syndicate to all of the possible platforms than you have found a gold mine.

Very powerful, this would make a GREAT course!!!

]]> By: Theresa-Maria Napa http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34294 Theresa-Maria Napa Mon, 17 Nov 2008 21:42:59 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34294 Thanks for pointing out the power of syndication. I have been syndicating my articles on the Internet, which is a familiar strategy used by feature writers in print media. This is one step closer to syndicating Right Track Coaching teleseminars, PassionandMastery.com blog, etc. Your article has added clarity and wisdom to Internet business development. Best regards T-M Thanks for pointing out the power of syndication.

I have been syndicating my articles on the Internet, which is a familiar strategy used by feature writers in print media. This is one step closer to syndicating Right Track Coaching teleseminars, PassionandMastery.com blog, etc.

Your article has added clarity and wisdom to Internet business development.

Best regards

T-M

]]> By: mark http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34043 mark Mon, 17 Nov 2008 01:33:57 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-34043 Outstanding! You really have a grasp of the big picture. I just started learning from you, and I expect I am in for a wild ride. I think you are right on target with how people are interacting and business is developing to capture their attention. Dr. Mark Zakowski Outstanding!
You really have a grasp of the big picture. I just started learning from you, and I expect I am in for a wild ride. I think you are right on target with how people are interacting and business is developing to capture their attention.

Dr. Mark Zakowski

]]> By: John Hersey http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-33953 John Hersey Sun, 16 Nov 2008 17:33:07 +0000 http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/#comment-33953 Alex; The 3 Paradoxes were great reading and you left me wanting more. Thanks, John Alex;
The 3 Paradoxes were great reading and you left me wanting more. Thanks,
John

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