I’m glad you’re reading this 3-part series because although the three blog posts are in reverse order, I want you to review each one carefully and think about how they impact the growth of your business.
I believe the 3 Marketing Paradoxes can have a profound impact on your business and marketing activities this upcoming year and many years to come. So it pays to re-read each post a few times to allow the message behind the message to sink in … just like they have for me.
According to Wikipedia, ”a Paradox is a true statement that leads to a contradiction or a situation which defies intuition; or, inversely, it can be a contradiction that actually expresses a non-dual truth.”
Marketing is about “changing consumer minds” through the [Read more...]
If the only thing you are doing with your Article Marketing is publishing your articles on the Article Directories, then you are missing out on a great opportunity to repurpose and extend the reach of your articles.
Copywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.” 
The 3 “Marketing Paradoxes” Explained (Part 2)
The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice.
In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.
Paradox #2: The Paradox of Choice
I define this paradox from a marketer’s perspective as: [Read more...]