Archives for January 2009

“Making Change”

Bilaal Rajan

Listen to the Replay…

Bilaal Rajan is a published author, motivational speaker and accomplished fundraiser. His goal with his new book, “Making Change” is to inspire one million kids to take action and help others in need.

During this 1-hour Virtual Book Tour, Bilaal reveals his 8 time-tested principles and the story behind his book, “Making Change – Tips From An Underage Overachiever.”

Click here to add this book to your library.

Does Your Email Inbox Need A 60-Sec Cleansing?

email1It was a warm Friday morning in Kona, Hawaii … and there I was eating my breakfast with five of my TLC friends. 

Suddenly, that all-important topic of distractions came up.  So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I  routinely ask my students, friends, colleagues and even my mentors.

Here’s the question:

“What’s the #1 distraction you inevitably face each day in your personal and professional life?”

They went five-for-five and gave the same answer.  It’s the same answer I hear from my students.  It’s the same answer I hear from my JV partners, my colleagues and even my mentors. 

Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!

Imagine that?  The #1 distraction entrepreneurs and [Read more…]

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

rudyard-kipling3Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.

According to Wikipedia, he is one of the greatest innovators in the art of writing the short story.  Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907. 

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today). 

Whenever he waged an occassional battle with [Read more…]

3 Marketing Lessons Learned From Geese

Entrepreneurs can learn a lot from geese.  The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort. 

Got 2 minutes, 17 seconds to spare right now?  Grab your mouse, click on the picture below and watch this clever video.

As each goose flaps its wings it creates an uplift for the other geese that follow.  By flying in a “V” formation the whole flock adds 71 percet of extra flying range.

Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.

When a goose falls out of formation it  feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.

Lesson #2:  Entrepreneurs who willingly accept feedback  from their target market accelerate the growth of their business faster, better and with less effort.

When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.

Lesson #3:  Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.

When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it.  Entrepreneurs who protect their their teams can grow their businesses even during economic downswings. 

Write a comment below and forward this post to a friend or colleague.

Do You Make These 3 “Resource Box” Mistakes?

article-writing-pencils.jpgI see many people get into article marketing, write some good articles, and then blow the whole thing in the resource box.

So let’s take a look at three of the deadliest prospect and profit killing mistakes people make, and then what to do instead.

Mistake #1 – Making the Resource Box All About You – This one is really easy to do, especially since the resource box is also called the bio box. Many people tell the reader all about themselves.

I’ve actually seen a resource box that was almost as long as the article, filled with just about every award the author had won going back to grade school.

Sorry, but the reader is not [Read more…]

Why Is Google Unhappy About Getting “Verbed?”

google-team-time.jpgThe first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way.  Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more…]

Short Movie About the Power of “Validation”

emotional1.jpgThe principle of validation can take on many meanings in English or any other language.

The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: “A specific acknowledgment of appreciation for a task well done.”

But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.

As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.

How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.

Key Point: The more [Read more…]

Survey Results: Readers Want 2 Posts Per Week

nope-image.jpgOn December 30th, 2008 I posted a survey so my readers could decide if 3 posts per week would be better than 2 posts per week.

Over 320 readers voted and the final tally I took revealed 202 – NO votes compared to 119 – YES votes.  The Blog Dialogue survey result was a WIN-WIN for me because I get do less work and serve more of my readers.

Starts Immediately: So as of Thursday, January 8th, my blogging editorial calendar will 2 posts per week that show up every Thursday and Tuesday (every week in 2009) at precisely 8:44am Eastern.

One of my core premises is: “People support what they help to create.”  And thesimplest way to get support is to “Ask.” That sounds simple, but it’s not easy.

The”Ask Principle” is what the Greek Philosopher, Socrates discovered nearly 2,500 years ago, which is now known as the The Socratic Method.  It is what Gandhi insinuated when he said, “In order to G-E-T you must first A-S-K.”  

And it is what George Gallup did for most of his professional life – assessing public opinion on political, social, and economic issues, including the hopes and fears of people around the globe, their leisure-time activities, their morals, beliefs, etc.

What To Do Now: In 2009, I want you visit and revisit this blog on Tuesdays and Thursdays.  When you do, you’ll see a new blog post that appears at precisely 8:44am Eastern. 

It may seem silly to you, but for me, having that level of consistent precision (Tuesdays, Thursdays at 8:44am Eastern) makes me more predictable to you.  And predictability typically leads to Trust.