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 Bilaal Rajan |
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Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.
According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.
He is the first English writer to receive the prize and to date he is still its youngest recipient.
As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).
Whenever he waged an occassional battle with [Read More...]
Entrepreneurs can learn a lot from geese. The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort.
Got 2 minutes, 17 seconds to spare right now? Grab your mouse, click on the picture below and watch this clever video.
As each goose flaps its wings it creates an uplift for the other geese that follow. By flying in a “V” formation the whole flock adds 71 percet of extra flying range.
Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.
When a goose falls out of formation it feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.
Lesson #2: Entrepreneurs who willingly accept feedback from their target market accelerate the growth of their business faster, better and with less effort.
When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.
Lesson #3: Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.
When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it. Entrepreneurs who protect their their teams can grow their businesses even during economic downswings.
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I see many people get into article marketing, write some good articles, and then blow the whole thing in the resource box.
So let’s take a look at three of the deadliest prospect and profit killing mistakes people make, and then what to do instead.
Mistake #1 – Making the Resource Box All About You – This one is really easy to do, especially since the resource box is also called the bio box. Many people tell the reader all about themselves.
I’ve actually seen a resource box that was almost as long as the article, filled with just about every award the author had won going back to grade school.
Sorry, but the reader is not [Read More...]
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Does Your Email Inbox Need A 60-Sec Cleansing?
Suddenly, that all-important topic of distractions came up. So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I routinely ask my students, friends, colleagues and even my mentors.
Here’s the question:
They went five-for-five and gave the same answer. It’s the same answer I hear from my students. It’s the same answer I hear from my JV partners, my colleagues and even my mentors.
Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!
Imagine that? The #1 distraction entrepreneurs and [Read More...]