Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.
According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.
He is the first English writer to receive the prize and to date he is still its youngest recipient.
As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).
Whenever he waged an occassional battle with “writer’s block” he quickly called upon his Six Honest Serving-Men because they taught him all he knew. Their names are:
What – Why – When – How – Where – Who
I call upon my Six Honest Servants anytime I’m prepare to write an email message to my worldwide tribe of students, colleagues and strategic alliance partners.
Thanks to Kipling’s simple, yet powerful technique (which newspaper reporters also borrow today), I blast through “writer’s block” and can send out an email broadcast (from blank screen to written page) in less than 5 minutes!
It’s a huge time-saver for me, so I thought it would be helpful to demonstrate how I do it, so you can do it too. As you start utilizing this writing preparation technique, you’ll dramatcially boost your copywriting power, productivity and profits!
CASE STUDY: Here’s the actual email broadcast message I wrote that invited my students to watch the Marketing Lessons From Geese post I published on the morning of January 20th, 2009.
Subject Line: “Grab your mouse for this post…”
FR: Alex Mandossian (WHO)
RE: Marketing Lessons from Geese (WHAT)
I think you’ll like my newest blog post…
My sister referred me to this movie and
after watching it for about the 3rd time,
it occurred to me how much marketers
can learn from geese. (WHY)
http://AlexMandossian.com <– Jan.20th (HOW & WHERE)
This movie will take 2 minutes out of
your day … but what you’ll learn may
last you a lifetime. (WHY again)
Give me your candid comment when
you finish watching it and feel free to
forward this to a friend or colleague. (WHEN)
To Your Success,
Alex Mandossian (WHO again)
CEO & Founder
http://HeritageHousePublishing.com (HOW & WHERE again)
In less than 90 words and 300 seconds of writing time, I’ve dispatched this time-proven 6-step process to write email copy that has more pulling-power without struggling with writer’s block!
Look, these are the 6 questions your readers, your viewers and your listeners are unconsciously asking themselves anyway, so why not relieve them of the burden of inquisition?
When you consciously answer each of the six questions early on in your copy, your prospects will quickly and easily figure out what you’re talking about. That saves them time and it makes you more money.
I do it and it works for me. World-class copywriters and marketers do it and it works for them. And now you can do it too! Once you get into the habit of utilizing your Six Honest Servants, it will become as natural to you as breathing.
What To Do Now: The next time you sit down to write an email, even if it’s a one-to-one communication to a friend, call upon your Six Honest Servants. Ask yourself:
And then just fill-in the blanks. You’ll find yourself blasting through “writer’s block” faster, better and with least amount of human effort.
Please forward this post to your friends and colleagues so they can write to you with more ease, and you can read what they write with more ease :-)
Your comment on this post will be most appreciated.
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