Discover the Learning Power of “Content Diving”
I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)
What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?
Two things, actually …
1) Principle centered content never gets stale, it only gets better with age.
You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one
2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!
As a student, your one and only path to mastering anything I teach you is through the path of familiarity.
If you are an info marketer, the only way your prospects can acknowledge you as a trusted advisor on a topic they are unfamiliar with … is to first acknowledge you as a trusted advisor on a topic they are familiar with.
That makes a lot of sense, right?
As the French novelist, Marcel Proust once said: “The true voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” (That quote will remain framed and hung up on my home-office wall as long as I’m breathing).
I know you won’t yet find an accurate definition for Content Diving in Wikipedia or any online dictionary.
Yet I also know that when your readers, listeners or viewers decide to dive deep into your info marketing content, you have already arrived in their minds as their trusted advisor.
What To Do Now: Let’s have some fun and content dive (used as a verb) a few important blog posts I’ve written for you that you may have overlooked.
You ready?
Okay, first I want you to grab your mouse and scroll up to the upper right-hand side of this web page to the “Search this blog…” box that has a magnifying glass next to it and orange arrow pointing to it.
Do you see the orange search box?
That’s your Content Diving Tool I want you to utilize more often when you visit this blog. (I also want you also to advise your friends and colleagues – whom you refer to this blog – to also utilize it more often).
So far so good?
Okay, next I want you to put your fingers over your keyboard and type-in a few keyword phrases (just like you do at Google) to disover what comes up. Here are three phrases that bring some of my favorite posts:
1) “Winning Joint Venture”
2) “Strengthen Strengths”
3) “Hub and Spoke” <– This is one of my very favorites!
Whenever you spot one of your favorite books on your bookshelf or visit one of your favorite blogs, take a few minutes to Content Dive and discover what you find.
If you decide to Content Dive this blog more often I can practically guarantee that you’ll accelerate your learning on the topic you’re seeking a lot faster, better and with less human effort.
Please post your comment and tell me what you think.
Tags: alex mandossian, content, google.com, Info Marketing, marcel proust, teleseminar, trusted advisor, wikipedia, youtube
Thanks for reading this…
It’s important to me (and it may also become important for you) to conduct more “Content Diving” on this blog and other blogs you enjoy.
You can also click the Wednesday Minute button on the upper right-hand side.
By doing so, you’ll read and listen to some of the best info marketing content I’ve ever put together for you.
To Your Success,
~ Alex
Alex
You are a cold pizza man too, huh?
“Deep content diving” is one of the strategies I learned from you that is responsible for my rapid growth over the last 2 years.
Drilling deep into all the ways I can use teleseminars has allowed me to create a platform with Article Marketing that I am able to continually dig into deeper and deeper for my students.
As I tell my students: find something you love and are good at and that people want and need, go an inch wide and a mile deep, and you are gonna love the results.
Thanks once again brother!
Jeff Herring
Article Marketing Guy
http://www.ArticleMarketingGuy.com
Alex -
I love cold pizza….and I love your Teleseminar Secrets even more! It was fun voting last night at the MEGA CHALLENGE! What fabulous people!! “See” you on Monday. Jill
PS Happy Valentine’s Day, too
From a marketing point-of-view, I understand the benefits of making a speech more widely accessible to people who weren’t physically in attendance by, for example, video taping, audio recording, or transcribing it.
From a learner’s point-of-view, once we know how we learn best, i.e. by reading or listening or being there, we can make more effective first choices and then back the learning up by re-diving with a second method.
Here’s the “but”: There are hardly enough hours in the day to read and work through all the material I want to get to, let alone remember quote-worthy details, or indeed go over the material another time. So my question is, what tips do you have to make the most of our study time the first go-around, while making sure we can hold on to the information and have it ready for recall?
Eager to learn stuff (but busy!),
Dee
Hi, Alex,
Thanks for helping me “see with new eyes” how to make better use of people’s blogs and websites. I often see the Search tool, but too often I skim the surface for information and don’t use the Search tool to “dive deep” to find the buried treasures.
Nancy Gable
The Serious Way
& Eat and Grow Healthy
Howdy Alex,
Yup she is from Texas, giggle Thank you for standing full in your power as you teach. It resonates through your work.
I love you, Jack Can Field and Tony Robbins. Like you I have found a way to go deep with the work of others.
Looking forward to seeing how deep we can go and mine more diamonds.
Michele Price
The Breakthrough Specialist
Alex,
“Content diving” works the same way for those of us who cook the pizza or have brick and mortar businesses. I own and operate a wilderness resort
What I’m learning from guests who come to our Island is that they want to know more and more about hiking trails or rivers we kayak and visit visit over and over again. Every detail of the wildlife, the weather, the other adventurers…It’s about content and what they can expect and learn from our guides…and expertise.
In fact, what I’m finding as a challenge is to help guests (you’d call guests “seminarians”) have the experience before, during and after they arrive. That creates trust.
Telememinars and video and photoes and stories are superb for that.
Does that requirement around communicating “experience” through content make us all info marketers? I think so.
Even if some of us like the pizza best the first time, piping hot, while we like the hike better each time we walk the path.
This is the first time I have seen the phrase “principle centered content” used.
Perhaps some may see this as simplistic, but I see it as a revelation to me.
Thank you for this honing of my focus!
Alex,
While I might say yuk to cold pizza I continue to see example after example of content from you that shows your understanding and application of “deep content diving.”
Certainly as marketers our prospects will acknowledge us as a trusted adviser on our specialized expertise when they can see we have their interests in mind through our competency in some other area of interest to them. This could include anything from offering qualified referrals or resources to engaging them in their favorite musical performer.
I encourage everyone to do the “deep content dive” on Google as Alex suggests – in no time at all I have discovered a goldmine of uses for “cold pizza.”
Thanks for your insights Alex!
Terry Allison
“The TeleWebcast Guy”
http://www.TeleWebcastMarketing.com
It’s a fight with us to see who gets the last piece of cold pizza.
But with “Deep content diving” there is no last piece of information as the contest is endless.
Kind of like Re-Use, Re-Purpose, Re-Package, Re-Cycle and then Re-peat again.
Thanks Alex.
– Pat & Lorna
http://PatAndLorna.com
Alex,
I so get it! While cold pizza may leave me teeth shivering cold, next day popcorm delights me to the core! Diving deep into my own familiar principle centered content of the Reiki and empowerment classes I teach enhances the profound love for what I do and how I do it. Clearly this translates into a better presentation and experience for my students.
Many thanks for always bringing our consciousness to a place of knowing, rememberance and growth.
In Wellness,
Mega
Thanks again Alex for your encouraging words.
The “Cold Pizza” analogy was not a good one for me because I hate cold pizza. I’d rather warm it up the next day (not for breakfast like some do…yuck!) and maybe add something to it at times (hot sauce, salsa, more cheese, more pepperoni…).
I did get the message of “don’t mess with perfection” and if something works, keep using it in different ways and dig deeper. Warming it up a bit or touching it up a bit should keep the content fresh and up-to-date all the time and should be another way of “digging deeper”, right?
I’m like Dee – there is so much information out there (including great stuff like yours), it’s really hard to track/read/educate yourself when the main focus is keeping things going.
I have a lot of work and learning to do yet on being a true Entrepreneur and not just being self-employed.
Gilles
Hi Alex,
I have been following you around the web for quiet a while. This is a big complement to your work because it’s deep and wide. I would like to build a real relationship with you and to take the first step please follow me on twitter and I will have more information about myself and why you will also grow from following me.
peace,
Mohamad
Alex —
Although I’m not a fan of cold pizza — I am so appreciative of the information, techniques and perspectives you have given me. When I started TSS I thought my niche might be a little TOO defined (art licensing) but listening and putting things into practice has proven that such a tight niche makes them very responsive! It is so rewarding!
Thank you again – your “Newbie Poster Child” –
Tara
http://www.artlicensinginfo.com
Alex,
Dee just asked for a tip to make the most of study time the first time around, and I believe I just discovered one.
I’ve been watching the Boot Camp DVDs one since I got them and the volume was a little weak on one (#7) so I played it on my laptop with headphones.
AND I TOOK NOTES IN AN OUTLINER! (Omnioutliner) on my desktop machine while listening on the laptop..
Now I can take the random points, reorganize and prioritize them to suit whatever I’m working on at the moment, and enrich them with content I get from any other research I do.
I’m brand new at Internet Marketing and all the information bubbling in my creative cauldron has yet to become soup, but each day it gets clearer. For me, it’s a brand new world… I feel like Dorothy entering the land of “ahhhs.” :)
Thanks for being here.
Gregg
Oh, should you check out my website I apologize in advance. I just started playing with the stuff I’m learning, and then got to the point where I know I have to re-write the whole thing. What an adventure!!!
Deep diving and re-diving is good. I am now rereading a (best-seller) book: The Importance of Living by Lin Yutang (1937, 22nd printing, 1940). It’s one of more than dozen of his works in English (and several in Chinese). I read several when I was in high school and college. Now I am finding new delight in his wisdom, agreement or disagreement or amazement with some of his observations, e.g., as to the “Great Depression” and pre-World War II Europe and a happy life in general. And much fun at reading my own wise marginal notes at that age— 50 years ago.
Lin quotes not just Confucius, Laotse etc, but many very wise Chinese scholars of whom I confess total ignorance. There may be nothing new under the sun, but there is much we can stand to be reminded of.
Lin talks of the Chinese distinction between “mere talking and conversation as such…..Shuohua (speaking) and t’anhua (conversation), which implies the discourse is more chatty and leisurely and the topics of conversation are more trivial and less business-like. …we can truly hold a night’s conversation.”
And that is the difference between building a real relationship with your clients, customers, prospects—and just trying to “sell them.” There is the business of living, and the art of living.
Alex, you do an amazing job of balancing them.
Alex…
I like deep-diving by inverting my business funnel. There is no greater way to demonstrate one’s mastery of a specific category within in a niche market than doing this immediately.
Also, I make deep-diving easy using the power of a strategic design model. It allows the same power that a good TOC does for a book.
Incidentally, I do not enjoy cold pizza–the sensation of cold cheese sliding past my epiglottis makes me think of another kind of inversion!
Glenn :-)
Hey Alex,
Love this stuff!
Ever since I got on board with Teleseminars last year I have taken my content and delivered it over and over again in many different ways and forms.
As an info marketer myself I know that taking your content and always mixing it up in some way is important even though your are trying to get a very specific message across.
As time passes I also notice that I am getting better and better at delivering the goods and explaining things to my students as well.
Thanks,
Chris Robertson
MyVendingSecret.com
Alex,
Jeff Herring is a good example of what you’re information can do for people. Deep diving content is for the ‘busy’ who don’t have time to read everything…like you Dee.
‘Content Rich’ doesn’t mean giving away the farm and that is what I was doing on my site. I had 86,000 hits in 3 weeks and no increase of profit?! ouch! You said something the other night that made me realize it so I’ve removed everything that ‘over produced’ and will put it into a “Successful Homeowner” log in area with re-purposing in mind. Mucho Gracias!
One day I want to ride in a limousine with you just to pick your brain about how to do it better/different. You are, THE BEST instructor, and I’m grateful for every deep dive so far!
Continued Blessings,
Kellie
http://www.liveforeclosurefree.com
Great stuff! I am going to content dive when I visit various blogs. Keep up the great work.
I love cold pizza … reheated.
This is at least the 10th time I’ve heard this “go deep” message. ‘xxx’ times from Jeff Herring and now here again from you Alex, his mentor. So I’m taking note and will even go content diving on the topic.
I’m hearing with new ears.
Heather
Hi Alex,
Thanks for the reminder to go deep. It’s easy to get in the habit of dipping into a hundred different “information pools” without ever really getting what you need to move forward.
Thanks!
Alex, I especially appreciate this line: “Principle centered content never gets stale, it only gets better with age.”
For the past few years, I’ve been helping people build a principle-centered approach, not just in their content, but in every aspect of their business. It jsut makes good business sense.
Hmmm, tried to correct a typo and the thing posted. So it goes.
BTW, I even put principle in the title of one of my books, Principled Profit: Marketing That Puts People First
Alex,
Maybe it’s because I’ve accumulated such a large store of cold pizza over the past 80 years, but it’s become a staple in my diet.
A recent example involved the work and wisdom of a longtime hero of mine, Robert N. Butler. When his latest book was released last year (The Longevity Revolution),I not only ordered a hard bound version, but added a paperback version of his Pulitzer Prize winner of 1975 (Why Survive? Being Old in America),one of my early inspirations on the topic of successful longevity.
How’s that for cold pizza? I can make a banquet out of hot and cold anytime!
Thanks for the reminder.
Carl Atkinson
Thanks Alex for sharing that simple tip with us. Too often I just come across a great article on someone’s site or blog and don’t make time to dive into the other content to see what other great nuggets of information they have.
Thanks Alex,
For explaining content diving. I’m grateful for your sharing your content. I will forward your wise consul to others in my network.
Sy
Alex,
I think we also need to remember to dive deep into our own content. Too many people think that because they know something, everyone else does too. But if you’re the trusted adviser you can’t be afraid to take another look at a topic you’ve already covered. It may be old hat to you, but the non-experts need the additional information.
Reading your entry this morning made me hungry, so after a quick trip to the fridge I now have a cold slice of pepperoni pizza balancing precariously on my lap!
I think you’ve brought up an excellent point, that we all can dive deeper, not only into content on sites that we are surfing, but we can also dive deeper into our businesses and most importantly – we can dive deeper into ourselves.
Whether we are teachers or students, we can accelerate our progress by exploring the depths of whatever we are doing.
I’m off to content dive this site for a while, thanks for the insight!
Peace,
Bob Crawford
http://www.freelawofattractionreport.com
Dear Alex,
While I am not a fan of cold pizza, I prefer it fresh, hot, made from organic holistic ingredients, I still get your point.
It is impossible to hear and digest all the information at one hearing. Repetition brings a deepening of understanding. Sometimes the content needs to be said in a slightly different way for a person to understand. But sometimes hearing the content on just the right day for that specific person — it goes right into their heart and mind deeply and understanding is finally born!
Our culture seems to pride itself on the “latest” thing or gadget. But true wisdom is born from diving deep. Wisdom is not the latest gadget.
Thanks for having patience with us and keeping us moving deeper. Thanks also to Jeff Herring for the same thing.
Lots of Love – Happy Valentines Day!
Health Is Wealth. Happiness Is Holistic.
Martha Rather – TheHolisticCookie.com
What an amazing idea! I always just rush in and grab what I was searching for, get it and leave, without diving in deeper. Thanks for the tip. This just destroys the double cheese burger to go methods of going through the drive through blog line.
Yes, Jeff…
I love cold pizza better than warm. Go figure…
Thanks for your comment,
~ Alex
Jordy,
Thanks for your comment and I hope you do a deep dive more often here. Thanks also for reading.
~ Alex
Martha,
“Repetition brings a deepening of understanding. Sometimes the content needs to be said in a slightly different way to be understood.”
Those two sentences really ring true for me. I thank you for your insights and your comment.
~ Alex
Bob,
Thanks for noticing how students as well as teachers can benefit from a “deep dive” into content from time to time.
I appreciate your comment,
~ Alex
Heather,
Thanks for hearing with new ears :-)
~ Alex
Glenn,
An inverted business funnel is a great way to deep dive and accelerate your biz growth too!
Thanks for your comment,
~ Alex
Dee,
You bring up a good point. We have only 168 hours each week and if you set aside 3 hours a week for learning time, then less than 2% of your week will be dedicated to learning.
I know it sounds silly, but most people don’t engage that much time. And even if you feel you don’t have the time, I’d rather your “dive deep” into a few topics than to dive shallow into a lot of topics.
Thanks for your point of view,
~ Alex
Andrea,
“I think we also need to remember to dive deep into our own content.”
That’s what you said and you’re soooo right.
That’s why I wrote this post! I needed to dive deeply into my own content. Thanks for your comment and very important point.
Gratefully,
~ Alex
Nancy,
Appreciate you commenting on seeing with “new eyes” … because it’s so important in going after new behaviors (taking new actions).
Thanks for your insight,
~ Alex
Bill (the “original”),
Thanks for bringing up “The Importance of Living” by Lin Yutang. Deep dives into content that are “classics” pay huge dividend.
Carnegie’s “How To Win Friends…” and Hill’s “Think and Grow Rich” are also great classic to revisit year after year.
I re-read those two books once a year (minimum).
Thanks for your comment,
~ Alex
Your suggestion is, but for me difficult to achieve, but I will try to change