The triangle is a wonderful template but I believe we need to remember that each person moves at his or her own pace based on a number of factors. Some might NEVER get to Action whereas others may have warmed up the cheque book even before becoming aware of you and your business. They were just waiting for time and opportunity to meet!

Another great post, hit the nail on the head!

Perhaps a childhood case study is in order to simply demonstrate the AIDA formula.

When I was a child my granny was always after me to clean up my room (her desired outcome). The following AIDA method always worked for her.

While playing ball or toy soldiers I would hear this very distinct Scottish flavored voice call out my name – with a volume that penetrated the neighborhood. She certainly had my attention and a few other kids!

I would run to my granny and she would explain to me what a wonderful meatloaf dinner she was preparing for us to eat. Being a fan of her fabulous meatloaf I was very interested!

She then turned on the oven and my senses filled with an urgent desire to hang around until the meatloaf was cooked.

Ding! My Granny would open the over door and the aroma created visions of joy in my watering mouth – I had learned from many examples from the past that the meatloaf was mine – I really wanted it now. Boy was I hooked!

Then just at the right moment my granny would look at me with a smile and in a gentle voice, “now go clean up your room and I’ll have two slices ready on a plate just for you.”

I could not take action soon enough so as to act on my strong and growing desire. My room was cleaned up in seconds!

My Granny’s name was Minnie but to me she was the Queen of AIDA!

Granny got my attention, she peaked my interest, she built desire by reminding me of past experiences and then hooked me into taking the action needed to complete her desired outcome.

I miss you Granny! But I remember the lessons you had taught me.

Thanks Alex for reminding us of the basics and for prompting this good memory.

Terry
http://www.TheTeleWebcastGuy.com

Being new to Marketing, this is a new concept for me but I can certainly see how I can use it. Excellent information.

I can see using AIDA in a client’s Career Coaching process…Fantastic!

I think I see how I can use it to coach clients in their job search. There is no doubt that the Job Seeker has to get a potential employer’s Attention; has to peek their interest, and of course create a desire – the action part is what the job seeker hopes to get from the potential employer but all the job seeker can do is to encourage, facilitate and support Action from the potential employer. Thanks again.

Gilles L’Heureux.

The AIDA formula applies to Spectacular Presentations as well:

Attention – The Presentation must engage the viewer to want to look at it. This can be done through a visual representation of the presentations in your blog post. Or it can be a free give-a-way as part of the resource box in an Article.

Interest – The first couple of slides of the presentation must entice and engage the viewer to want to view the rest of the presentation..

Desire – Keep the viewer interested by giving excellent content during the presentation.

Action – With a Spectacular Presentations you can automatically have a re-direct to your call-to-action at the end of the presentation. This makes it so easy for the viewer to get to your call-to-action, it’s robotic for them.

When you follow the AIDA formula in all of your Spectacular Presentations it shows in the number of people who return again and again to your Presentations, blog and articles.

Pat & Lorna Shanks
TheCoolestCouple.com
http://www.PatAndLorna.com