Comments on: “Outer Circle Marketing” Target Exposed

By: Daegan Smith

Daegan Smith — Thu, 26 Aug 2010 11:23:42 +0000

Alex, insightful. I’ve studied just about everything there is to study or learn about “how to create a funnel” and this perspective shared here is worth it’s weight in gold.

I’ve had both funnels at the low end and the higher end for customer acquisition, and from my own empirical results higher end front end price points create a better business.

The things people don’t see is, at higher end price points, you just have better customers, more profit, and less hassle overall. Support costs and stresses are down.

It’s just easier to run your business. From an advertising perspective, you can more clearly laser target your marketing for only the highest ROI “honey holes” which again adds to your bottom line.

On the point of a “bullseye” instead of a traditional funnel – It’s so true. I’ve bought and had customers who only buy when the prices are higher. I know I don’t need qualifying purchases to buy at higher price points, just trust. Same holds for everyone as well as their customers.

Genius advice.

By: Joe LoBalsamo

Joe LoBalsamo — Sun, 22 Aug 2010 01:34:44 +0000

That was some quality information. Keep it coming

Thank You

By: Joe LoBalsamo

Joe LoBalsamo — Sun, 22 Aug 2010 01:33:54 +0000

That was some quality information.

Thank You

By: LESSON #48: The Marketing Funnel « Eric's Internet Marketing Tips – How To Make Money Online Blog

Mon, 17 May 2010 11:38:46 +0000

[...] Alternative viewpoint: “Outer Circle Marketing” (from Alex Mandossian’s Blog) [...]

By: Irish Staiger

Irish Staiger — Mon, 01 Feb 2010 02:56:19 +0000

Twitter drives MOST traffic to my sites

By: credit repair massachusettes

credit repair massachusettes — Tue, 08 Dec 2009 07:05:50 +0000

credit repair massachusettes…

I will have to tell my friends about this website!…

By: Tweets that mention “Outer Circle Marketing” Target Exposed | Alex Mandossian's Blog -- Topsy.com

Tue, 08 Dec 2009 02:19:51 +0000

[...] This post was mentioned on Twitter by FeliciaSlattery and Michelle Shaeffer, Stephen Hickey. Stephen Hickey said: RT @tweetmeme » The “Outer Circle Marketing” Target Exposed Alex Mandossian’s Blog http://retwt.me/lgxy [...]

By: Angelina

Angelina — Fri, 04 Sep 2009 13:20:50 +0000

Your excellent article is an eye opener. I thought there’s only the Funnel Marketing Theory available. It’s nice to read about your OCM model. It terms of returns, it’s very convincing. However, it seems that it will take a lot of confidence (and experience of course) that most beginning marketers don’t have much of. That said, I’ll think a lot about how I can employ the OCM strategy in my business.
Thanks!

By: LESSON #48: The Marketing Funnel | Eric’s Tips

LESSON #48: The Marketing Funnel | Eric’s Tips — Wed, 02 Sep 2009 01:55:20 +0000

[...] Alternative viewpoint: “Outer Circle Marketing” (from Alex Mandossian’s Blog) [...]

By: Karen

Karen — Thu, 04 Jun 2009 21:49:43 +0000

Thanks Alex… great post. Coming from a Corporate Marketing background, I can see where the marketing funnel still makes sense. However in an info-product internet-based business your Outer Circle MArketing makes much more sense to me.
All the best,
Karen