These 3 common mistakes come directly from the 20 Biggest Mistakes Info Marketers Make distributed by my good friend, Bret Ridgway at Speaker Fulfillment Services.
“It’s what you learn after you think you know it all that counts most.” That’s what Harry S. Truman once said. Legendary college basketball coach, John Wooden, was also known to say it.
It’s true. No matter how great of a marketer you become, it always pays to take a mental check that you’re avoid to make the most common mistakes.
That’s why I recommend you study these 3 mistakes and then get the full list of 20 mistakes from Bret.
Mistake #1: No “upsells” with your online offers
When you’ve worked hard to attract qualified prospects to your website(s), it pays to make them a second or even third buying offer. That’s called an “upsell.”
Some marketers call them “cross sells” and others call them “revenue bumps.” I call them “cost-reducers” because you automatically slash your customer “acquisition cost” every time a visitor buys more from you during the same buying session.
Mistake #11: No “post-purchase” autoresponder series
It’s mind-boggling how many gifted marketers fail to focus on motivating their initial buyers to consume their purchases faster. Teach them to consume with a 3 to 7 part follow-up (post-purchase) autoresponder series. It costs you nothing to implement and your return-on-investment may shock you!
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