Comments on: Vote For The “Tagline” You Prefer Most

By: Chris Rizzo

Chris Rizzo — Mon, 29 Jun 2009 17:53:43 +0000

I personally like the one you have now best. My second vote is B. They key is to communicate what unique promise your blog fullfills, that’s very hard to do in a short tagline most of the time. I usually discourage taglines and recommend you use two to three sentences to communicate what makes you unique and what someone should care (i.e. what will they get).

By: James Burgin

James Burgin — Sun, 28 Jun 2009 05:27:52 +0000

I always prefer short taglines based on the ’singular idea’ of a brand.
Classic example: Volvo – Singular idea = Safety. Tagline = For Life.
Not sure what your Si is (which for sure is worth clarifying) but a succinct tagline could be:
‘Practical Marketing for Growth and Productivity’ or
‘Smart Marketing for Growth and Productivity’ or
‘Effective Marketing for Growth and Productivity’
Clear, simple, true to who you are.

Thanks always for the inspiration Alex.
James

By: Suzi Dafnis

Suzi Dafnis — Thu, 25 Jun 2009 00:02:44 +0000

Dear Alex, I know it’s a little late but I only heard Marketing Online podcast today and this is my first chance to ‘vote’.

My vote is for C:
Our community of women business owners has told us that practical strategies that they can implement are what they want most.

Thanks also for the inspiration for us to get some community feedback on our own tagline which has been in a flux (and so we’ve been tag-line-less for a while, but no more from today!).

Warm wishes,
Suzi Dafnis
Community Director – Australian Businesswomen’s Network

By: Geoff

Geoff — Fri, 05 Jun 2009 17:20:15 +0000

I like the best.

B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”

Geoff Farnsworth

By: F

Sat, 30 May 2009 02:18:13 +0000

Thank you, Alex.

I appreciate your interest in my suggestion.

Good luck in your search.

Cheers.

By: Tonia Lewis

Tonia Lewis — Thu, 28 May 2009 14:18:08 +0000

Dear Alex,

I need to speak with you. I am a co-founder of Empower180, along with Sheila Stewart. Sheila was a key note speaker at an event with you in 2008, and we would like to discuss some ideas with you.

Can you please contact me at my email as soon as you can to get this conversation going.

Cheers,
Tonia Lewis.

By: Lara

Lara — Thu, 28 May 2009 03:54:03 +0000

I like a mix between A and D. “Proven Strategies that boost productivity and accelerate profits”.

I get the proven/tested argument as it relates to research but still think that proven is a stronger word than tested.

Secondly, increased profits are the result of increased productivity – so I changed them around – productivity first, then profits.

And finally, I think that accelerate is a stronger word than boost, so I changed them around too. It’s probably safe to assume that most people’s objective is to make more money – so the money gets the stronger word.

That was fun! Thanks Alex.

Cheers,
Lara

By: Larisa

Larisa — Tue, 26 May 2009 22:37:07 +0000

I love number C; Short, sweet, to the point and with the benefits clearly stated;
Second choice is A for same reasons;
Strongly dislike D.

By: Alan Dobzinski

Alan Dobzinski — Tue, 26 May 2009 18:26:51 +0000

B says it all, Alex; to the point and the word ‘human’ works well.

By: Orlando Aramini

Orlando Aramini — Tue, 26 May 2009 16:57:25 +0000

Great Choices Alex.. I Believe – that B is most Welcome and prosperous, but D is also workable.. You’ve done a Great job. Orlando A.