Archives for June 2009

I Can’t Stop My Article Marketing Traffic!

article-writing-pencilsArticle Marketing consistently provides the 5 success factors you need to be successful on the internet in any niche: Content Creation, Traffic Generation, List Building, Marketing Messages and Product Creation.  In this article we are going to take a closer look at Traffic Generation.

Creating Unstoppable Traffic – In the introduction that gets read before I speak at a seminar or on a Teleseminar interview, it is stated that “I could not stop the traffic coming into my web sites even if I wanted to, and I certainly do not want to.”

And it’s so true.

Because of Article Marketing I get a hourly and daily flow of traffic into my web sites that is virtually unstoppable. And you can too when you follow these three simple and powerful steps. [Read more…]

Every Biz is an Information Marketing Biz

vbt-blog-post1Do you believe the headline to this post is true for you?  Do you feel your business is an information marketing business?

Here are four questions for you to consider:

Q1:  Do you own a business card?

Q2:  Do you have a website or blog?

Q3:  Do you maintain voice mail?

Q4:  Do you send thank you letters?

If you answered “YES” to any of the 4 questions listed above, then your business is an info marketing business.

Granted, you may not “market information” for a profit, but you utilize information to market your business.

Wouldn’t you agree?

Here’s my point: If you’re an author and info publisher; or, if you’re an entrepreneur who wants to grow your business faster, better and with the least amount of human effort, click here to get the full story about my VBT Secrets course.


The “Seminar Business Card” Design Revealed

business-card-photoMy central premise about running entrepreneurial-centered business is that “Every business is an information marketing business.” 

And the most fundamental and practical business building tool entrepreneurs have at their fingertips – especially at seminars and networking events – is their business card.

Because seminars provide the ideal networking climate of face-to-face conversations, your business card, if designed properly, can become a persuasive leave-behind to build your brand and expand your marketing reach.

I believe every entrepreneur must have two business cards.  One for everyday use and one for seminars and networking events.

The purpose of your seminar business is to inspire, motivate and even persuade the people you meet to follow-up with you and take action.

To make that happen you need compelling content and even an irresistible offer (on the back of your card).

The problem is, most business cards I encounter are nothing more than mini-billboards with basic information.  They’re information tools, but not marketing tools.

Take a moment and picture yourself at a seminar or networking event.  You’re excited to be there.  You can sense the energy from the other attendees in the room.  And you have a stack of your own business cards to hand out.

During each face-to-face conversation you have, there’s typically that awkward moment when [Read more…]

“What Success Takes”


Garrett Pierson

Listen to the Replay…

Garrett Pierson is a first-time author who teaches family-centered marketers his die-hard success principles that changed his life.

During this 60-minute Virtual Book Tour, Garrett reveals why he feels that “failure is the key to success.”

He also talks about his unique concept of “building social equity” online and offline.If you want more success in your life so you claim victory for your life, business and soul, listen to this exceptional VBT.

Click here to add this book to your library.


A Parody on Client-Vendor Relationships

If you’ve got 2 minutes and 19 seconds to spare, take a quick look at this funny video.  If you’re a vendor to other companies or if you have vendors, it’s worth watching :-)

Of twelve “observable” attributes I teach my students (and look for in vendors), here are four of the most important:

  • Resourcefulness
  • Deadline Sensitivity
  • Boundary-Based
  • Networking Skills.

Wouldn’t you agree that it’s just as important for clients to live by the standards they expect their own vendors to demonstrate?

client-vendor-videostill

Don’t laugh.  This sort of thing happens all the time between clients and vendors.

My chief of web development, Eric Lingenfelter, recently emailed me this video.  I sense his team deals with “problem children” clients like those depicted in this video :-(

If you’re an electronic marketer and have vendors who don’t live up to your standards, it makes sense to let them go so they won’t hurt your business or your reputation.

If you’re a vendor and have clients who are inconsistent with the standards they expect you to maintain with them, it’s best to let them go for very the same reasons.

I welcome your personal comments and experiences on this topic.

Do You Measure Your “Critical Drivers” Daily?

tom-peters“Drivers” are key metrics that can expand (grow) or collapse (kill) your business or any business.  Critical drivers are those key metrics, tested and tracked daily, that assist you to anticipate the future.

As I once heard Tony Robbins say, “Anticipation is power.”  And I agree.  When you look into the past – each day – you can predict the future of your business.

I’ve read many business management books over the years and one of my favorite quotes comes from Tom Peters says, “Test fast, fail fast, adjust fast.

The age-old management adage, “You can’t manage what you don’t measure,” was probably first uttered (and discovered) by some bazaar merchant thousands of years ago in Babylon.

Yet it’s still positively accurate today!

In my experience, the easiest step to improve any business to begin measuring the critical drivers in the business and then celebrate and amplify what you want to see more of.  Case closed.

For retailers like Sam’s Club, a core critical driver may be the “dollars-per-square-foot” generated in each store.

For a real estate management organization like Remax, it may be the “number of new agency offices” opened each month.  For an insurance agency, it may mean the “dollars-per-policy” generated, or the “revenue-per-agent.”

The species or types of critical drivers you want to measure is [Read more…]

“Changing the Channel”

MARY ELLENListen to the Replay…

 

MaryEllen Tribby is the CEO and Publisher of Early To Rise and one of the world’s leading authorities on “multi-channel” marketing. During this 70-minute Virtual Book Tour, she talks about a few of the 12 easy ways (marketing channels) to add “six-figures” (maybe even seven-figures) to the bottom line of your business.

Click here to get the full story on the bookinar series!

This book is a must-read and belongs in EVERY marketing library, and if you invest in two or more books now, you’ll also get $100 discount on our 5-module bookinar tele-series!

Click here to add this book to your library.

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