Simple Secret That Maximizes Platform Sales

By Alex Mandossian on December 10, 2009

MegaPresenterThe team that gets along the best with each other (rapport) almost always outperforms the team with the best talent.  Most basketball and football coaches know this adage and I’ve found it to be true with platform promotions.

Click here now if you’re in a hurry …

Fortunately for me, Harv Eker and Joel Roberts, the UK Team and Crew that SRI co-founders, Veronica and Richard Tan assembled during Guerrilla Business Intensive (GBI), had two critical advantages:  1) Rapport and 2) Talent.

Veronica and Richard Tan run the largest seminar company in Asia and they’re soon to become the largest seminar company in Australia and in the United Kingdom.

If you’re a platform presenter, professional speaker or trainer and you’ve got 3 minutes, 26 seconds to spare right now then I want you to CLICK HERE so you can  COMMENT & SHARE this Productivity Tip right now.

So if you’re a presenter who focuses on the content of your presentations, I encourage to restructure your focus on the context of your presentation because it’s far more decisive to creating wild success and profits at your speaking events.

The context I’m talking about is to engage your Crew or Team members in the back of the room (bookstore table).  Make sure they have answers to all the closely-guarded questions your potential students have, but may be intimidated to ask you directly.

Here’s a quick checklist of training to provide them before your presentation:

  • A list of FAQs about your offer
  • A pre-filled ORDER FORM m with pricing
  • A list of key OBJECTIONS to overturn
  • A sample of your OFFER at the back table
  • A designated time to DEBRIEF after your talk

If you’re a veteran of platform selling, I know you’re probably shaking your head and silently saying to yourself, “I already know that…”

I want you to re-examine that response because I believe “I already know that” is the single most dangerous 4-word sentence any presenter can utter privately or publicly.

What To Do Now: Click here now to watch, comment & share about this 3 minutes, 26 second video about how important it is for platform presenters, professional speakers and trainers to meet with their on-site Event Crew before, during and after their stage presentations.

42 Responses to “Simple Secret That Maximizes Platform Sales”

  1. It’s so simple, it’s “simplicity on the other side of complexity.” Please comment and share this tips with any of your friends or colleagues whom you feel could benefit at the next speaking gig.

    To Your Success,

    ~ Alex

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  4. Thanks for the post and great video Alex. I am a person that wants to speak more and do a better job when I do speak, this video was perfect, thanks!

    Garrett

  5. Alex,

    As a 3rd year alumni of TSS, I appreciate today’s speaking guidance of meeting with crew before event.

    I recently spoke in Las Vegas and Atlantic City & I would have been better for my audience if I applied your guidance.

    I’m going to be even better for next speaking tour thanks to your experience.

  6. Alex,

    Thank you for sharing. You are so right, having a great team is the first step in succeeding in both life and business. “Your network is your networth”, is one of my favorite quotes.

    I always make sure I am surrounding myself with the best team possible, be this friendships, relationships with family, and work situations.

    That is one of my favorite things about working on your team. It is like having made it to the “event ALL STAR league”. From Abby’s amazing leadership, to Dolan’s affiliate knowledge and always being willing to go the extra step to help, to your incredible ability to lead form behind and bring out the best in people, and then the ability to step aside to allow them to do what they do best, while you focus on what you do best….training!

  7. Alex,
    I totally agree! There is a power and a presence created by a great team that participants in the room can feel. Great point to bring the whole team together before the event to get all that energy moving together. The sense of the team’s spirit sets the stage for the speaker. I also love the pre-event checklist you suggest. I have heard you speak of “leading from behind” for some time now and look to hearing more about that. I hope you will do the book soon.

  8. First I loved how you recognized how important support team is and how critical they are in the success of our event. Next, your tip on educating the whole team and not only the one or two key people is so valuable! Thanks so much for sharing Alex!

    Refreshingly Yours,
    Trissa
    http://StopEntrepreneurOverwhelm.com

  9. Relli Siegel says:

    In one of the seminars I took with Peak Potentials training, one f the ladies in my group said;” It takes team work do make a dream work”. I loved this quote because it really sums up that in order to get somewhere, you need help.

    I think your tip is right on – Give the people credit, make them feel a part of the effort knowing they are serving people just like you are. I think most people love to be recognized for their contribution and by including them, they feel great and will give 1000% (not a typo) of themselves.

    Thank you for that, I know I will use this wonderful tip :)

    Happy Holidays, Relli

  10. Relli Siegel says:

    I forgot one thing – if you ever went to any T Harv Eker event you can see this machine work in action. The crew is the most important part of the sale process. They need to be on top of everything not to loose the momentum.

    Relli

  11. This is very very useful, I believe, not just for stage presenters, but also in ordinary sales presentations where there is a group of people watching and a process for purchasing on the sides of the room.

  12. Geri Winters says:

    Great tip. And great comments on the video page!

  13. Always leading from behind … which is a reflection of the HEART of a leader (not his/her mind or face or hand or mouth, but heart…). Paying attention to the PEOPLE who surround you, who support you, and thus who lead you from behind connects their hearts (and therefore their actions, their enthusiasm, their collective results) to yours and from that to that of your audience.

    Now, THAT is Alex at his best! Thank you, my friend, for once again reminding this to me.

    ~ Sergiu ~

  14. Robert says:

    Great advice Alex,
    As an educator, trainer, & public speaker, I completely agree!
    Thank you for the great tip~
    Robert Prince
    Board Certified Surgical Technologist
    Author, Founder of http://www.SurgicalTechSuccess.com

  15. I watched this while drinking my first cup of coffee…what a wonderful, upbeat video to start the day with! I love that silent cheer.

    Another reminder from Alex that the #1 thing that motivates people is Appreciation. And Recognition…and feeling Cared about. “ARC – How to ensure that everyone you touch rises above the floods (challenges) of daily working and living.”

  16. Robert says:

    Alex,
    Great tip!
    As an educator, trainer, and public speaker, I must say that I completely agree with you. Keep up the great work.
    Thank you,
    Robert Prince
    Board Certified Surgical Technologist
    Author, Founder of http://www.SurgicalTechSuccess.com

  17. Great tip, Alex.

    Even though I just spoke in Australia and sold $75,000 in 75 minutes, if I had heard this advice sooner it might have been even more.

    Thanks for the tip,
    ~Noah
    http://Afformations.com

  18. Alex,

    It’s great that you acknowledge the team more than the quarterback. When you have a servant heart and a humble spirit you are pliable, thus SUCCESS is more easily obtained. You have great content with excellent context.

    Remember… be a servant,

    Cory Boatright
    Loss Mitigation Specialist

  19. Jeff Herring says:

    Hi Alex!

    One of the many things I have learned from you and continue to learn from you is the incredible results that are attainable for anyone when they are willing to do 2 unique things:

    1) Look at things a little bit differently, and

    2) DO things a little bit differently…

    Today’s blog post is another great example.

    Thanks brother

    Jeff

  20. Great tips Alex!

    This is my favorite part:

    “I believe “I already know that” is the single most dangerous 4-word sentence any presenter can utter privately or publicly.”

    Also the single most dangerous sentence for a business owner, teacher & for learners too! I-already-know-itis closes people off to improvement and learning. Thanks for the reminder in the context of platform speaking as a team!

  21. Stephen Hickey says:

    Hey Alex,

    I enjoyed that. Bad hair day or good hair!! :-)

    It’s always a joy hearing you talk. You always provide great useful information to help others take their business to the next level.

    Thanks for provide us with this video to give us an experience of what you teach and your tips are great! It really shows us with team work there is no limit to what is possible. Great Video once again Alex!!

    To Your Success,
    ~Stephen~:-)

  22. As I do the Walk of Shame here Alex…

    It’s true. All of it. And as you get further and further down the Rabbit Hole of platform training, you realize that the revenue model is critical.

    Your audience is desperately seeking solutions. They often don’t know what to do next to get their brand/business/technology/personal growth goals moving forward when you exit, stage left.

    Exceptional list. See you at the video. And next week, thanks to Larry.
    Grace & Peace,
    ME

  23. Michael says:

    Hi Alex,

    This is simply another reason why you are so brilliant…spectacular preparation leading to spectacular presentation!!

    You’re Awsome

    Michael
    manualtherapymentor.com

  24. We learned along time about about working together as teams.

    T = Together
    E = Everybody
    A = Achieves
    M = More

    Thanks for the great video tip Alex.

    ~ Pat & Lorna
    http://TheCoolestCouple.com

  25. Nice contribution. Thanks.

  26. Nice acronym Pat and Lorna. Thanks for commenting and sharing.

    ~ Alex

  27. Hi Michael,

    Thanks for your comment and the “simplicity” of meeting with your Team(s) or Crew(s) is what makes it so powerful. Anyone can do it. And Crews and Teams are silently begging for your to do with them (as Jay Abraham would say).

    The problem is that it’s so simple, most speakers don’t seem to take the time or initiative to do it, when it could mean a few extra thousand dollars in CE sales. Thanks for sharing your point of view and “you’re awesome” too :-)

    ~ Alex

  28. Brother Mark,

    No walk of shame necessary. All speakers and platform presenters have overlooked the importance of meeting with their crews or teams. If they say otherwise, they’re lying … :-)

    Anyway, the speech is the start of education and the offer is the continuation of education. And the best way for speakers and trainers to feel good about their CE is to view it as CE and not as a “product.”

    Thanks for commenting and sharing and I’m hoping I can seduce you into becoming a guest blogger on this blog in 2010 … hint, hint ;-)

    ~ Alex

  29. Hey Stephen,

    Thank you for commenting and sharing…

    The funny thing about these video tips is how simple they are, as long as I decide at that moment to create a tip on the spot. This tip was not premeditated. I ask the SRI Team, would you like to create a P-Tip (Productivity Tip) on the spot … they nodded YES. So we did.

    My hope is to inspire, persuade and influence more people to record their experiences this way because bringing the rest of the world in is soooo much easier these days.

    Happy Holidays,

    ~ Alex

  30. Maritza, you’re welcome and thanks for commenting and sharing that dangerous 4-word sentence. The more I’m reminded about how dangerous it is to the growth of my business, the less I say it.

    Talk soon,

    ~ Alex

  31. And what I learned from you is your now famous ending to each lesson you teach: “Go use this stuff.”

    The “Stuff” that’s most important and meaningful (in my view) is the Stuff we think we “already know.”

    Thanks again, Jeff, for commenting and sharing,

    ~ Alex

  32. Cory, “servant leadership” is a topic I’m most interested in. I refer to it as “leading from behind” … funny you mentioned a quarterback because he or she typically leads by falling back and then moving forward.

    Thank you for commenting and sharing,

    ~ Alex

  33. Next time, Noah! Never too late to implement this one, especially for a professional speaker like you who gets in front of so many students and audiences. Thanks for commenting and sharing and …

    To your success in 2010,

    ~ Alex

  34. Sergiu,

    Wow, thanks for your feedback and noticing the LFB (Leadership From Behind) behavior. Appreciate you for your LFB activities during our TSS Module Monday calls as the Q/A guy. Thanks for commenting and sharing,

    ~ Alex

  35. Geri, I’m always torn between which comments I should read more … the ones on my blog or at Facebook … so I read both.

    Thanks for commenting and sharing,

    ~ Alex

  36. Kris, there’s no such thing as “ordinary” in any sales presentation. Nevertheless, thanks for commenting and sharing.

    ~ Alex

  37. Relli, you’re right … the “Crew” is the most important part of the process. Thanks for noticing.

    And, thanks for commenting and sharing,

    ~ Alex

  38. Love the energy Alex!

    Oh yes the days of walking off stage with a high only to check the revenue numbers and scratch my head.

    Thanks for the powerful reminder.

    In gratitude,

    Cletus Coffey
    http://cletuscoffey.com

  39. Splendid article . Will definitely copy it to my blog.Thanks.

  40. Suzy Weiss says:

    Alex,

    You continually exemplify the “Professional Paradox”.

    Which essentially is the more professional someone is the easier it (what they do) looks to observers.

    Being prepared and have your team trained an onboard is another example of your professionalism.

    Suzy Weiss

    http://www.DatingSecretsForDivorcedWomen.com

  41. Dougles says:

    Super post, Need to mark it on Digg
    Thanks
    Dougles

  42. Hi, Alex. The important point is rapport & talent are showed in the platform sales.

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