Alex’s 33 Slow-Read Book List for 2010

By Alex Mandossian on December 31, 2009

33 Slow-Read BooksThis video I’ve prepared combines the two Productivity Tips of the “morning review” principle and the 33 slowest-read books in my library.

Click here if you’re in a hurry to watch the video now.

Please comment & share with my other readers (and viewers) your favorite books to re-view … those books you find yourself reviewing and re-reading again and again and again and again … for new insights, new discoveries, new lessons.

My list is made of 33 books.  And I call it my slow-read list because I read and re-read these books slowly, like  studying a “how to” course.

Click on the (more…) link below to see the complete list of 33 books.

The morning review – as I indicate in the video – is my private reading time I hold sacred each morning before I check email, voice mail or even get a cup of tea to start my day.  It’s the first thing I do … even when I travel.

I set my countdown timer for 33 minutes and then re-view a book from my list of 33 slow-read books in my library that you see in the video.

To see the complete list of 33 Slow-Read books, click ->

This 33 Slow-Read list is listed in alphabetical order by author:

  1. The Platinum Rule by Tony Alessandra, Michael O’Connor
  2. Free by Chris Anderson
  3. Predictably Irrational by Dan Ariely
  4. Paradigms by Joel Arthur Barker
  5. Secrets of Successful Direct Mail by Richard Benson
  6. Now, Discover Your Strengths by Marcus Buckingham, Donald Clifton
  7. Go Put Your Strengths To Work by Marcus Buckingham
  8. Power of Focus by Jack Canfield, Mark Victor Hansen, Les Hewitt
  9. How to Make Your Advertising Make Money by John Caples
  10. Influence by Robert Cialdini
  11. The Myth of Multitasking by Dave Crenshaw
  12. Leadership is an Art by Max DePree
  13. Becoming a Master Student by Dave Ellis
  14. Never Eat Alone by Keith Ferrazzi
  15. The Tipping Point by Malcolm Gladwell
  16. The 48 Laws of Power by Robert Greene
  17. Made to Stick by Chip Heath, Dan Heath
  18. The Power of Story by Jim Loehr
  19. Habit by Neale Martin
  20. Aesop & the CEO by David Noonan
  21. The War of Art by Steven Pressfield
  22. The Ultimate Question by Fred Reichheld
  23. The Back of the Napkin by Dan Roam
  24. Breakthrough Advertising by Eugene Schwartz
  25. Advertising Secrets of the Written Word by Joe Sugarman
  26. Marketing Secrets of a Mail Order Maverick by Joe Sugarman
  27. Unique Ability by Dan Sullivan, Catherine Nomura, Julia Waller
  28. 20 Master Plots by Ronald Tobias
  29. Getting to Yes by William Ury, Roger Fisher
  30. The Power of a Positive No by William Ury
  31. The Wizard of Ads by Roy Williams
  32. Magical Worlds by Roy Williams
  33. Secret Formulas by Roy Williams

You’ll notice Marcus Buckingham, Joe Sugarman William Ury and Roy Williams have more than one title on my 33 slow-read book list.  I just enjoy reading what they write because they’re clear thinkers and great writers.

Bookstores and Amazon wouldn’t consider many of the titles I list to be in the marketing/promotion category.  But I’m someone who looks through the marketing/promotion lens with everything I read, so all 33 books are remarkably relevant to what I consider marketing/promotion principles.

I suppose my 33 slow-read book list will change from year to year, but my morning review habit will never change.  I like to start each day drilling deeper and deeper into a well of knowledge that’s already familiar to me.

I’ve read each of the 33 books at least twice.

Key Point: I’m never the same person I was after I finish reading a book as I was when I first started reading the Table of Contents.  And you are probably NOT the same person you are now as you were when you first started reading this post.

As such, I encourage you to review more often than you d0 now and you’ll soon discover new distinctions and insights you didn’t recognize after your first read-through.

What To Do Now: First, please watch the video if you haven’t already done so.  Second, review it a second time to see if it seems different to you, or if you make one or more important distinctions compared to the first time.

Finally, please comment on the video and then share your list of favorite books (on any topic) for the rest of the world to read and review on this blog and on my Fan Page.

Happy New Year!

58 Responses to “Alex’s 33 Slow-Read Book List for 2010”

  1. Alex,

    Love the video and the reinforcement of re-reading. It is so true that you see books differently depending upon your perspective at the time that you read them. The books don’t change–we do. I also go back to business books that I had started to read and put down because I couldn’t “get into them” at first. The second time around I usually find that I am wondering why I ever put the book down in the first place.

    You had a very large book on your bookshelf, in the middle, just under your 33 books. I could see part of the title was “Millionaire”. Can you tell me the full title of that book?

    Can you share the names of some great biographies too? Also—would love an online book discussion group!
    Pat

  2. I’ve listed my 33 “slow-read” book list. Now it’s your turn … share your list of book you take the longest time to read because you enjoy them so much.

    And then share your comment with friends and colleagues by bringing them back to this blog post so they’ll comment and share their list :-)

    Happy New Year,

    ~ ALEX

  3. Hi Pat,

    The “Millionaire” book retails for $1,000 and is not part of my “slow-read” list, but I do recommend it. It is written by a student of mine and his name is Matthias Schmelz. I believe he still lives in Germany.

    Thanks for commenting and sharing,

    ~ ALEX

  4. Dear Alex,

    Thank you so much for sharing these books from your library. Roy Williams is one I always read very slowly to savor every word–what a wonderful writer!–and since you put him into your list (3 times) I’m sure I will also enjoy reading your other recommendations.

    Thank you again!

    Kathryn

  5. Fantastic list Alex. I’ve got a few of them and will slowly work my way through the rest of your list too. My most studied book is probably The Four Hour Work Week by Tim Ferris. I can hardly wait to get the new edition. It’s not about working four hours but more about living a life vs living a job.

    This may sound like an odd choice but The Wisdom of Your Face by Jean Haner can alter your relationship results by being able to recognize a person’s personality traits, history, etc just by looking at them. Good for business and personal relationships. As a nutritional consultant I was expecting it to be more about the organs/acupuncture spots but it was something completely unexpected and a my best book surprise in 2009. The knowledge in this book could save many a marriage and is good for hiring people too.

    Maxwell Maltz: Psycho-Cybernetics, Zero Resistance Selling

    Matt Furey: 101 Ways to Magnetize Money

    Currently reading “The Words You Should Know to Sound Smart” by Robert Bly

  6. Teri Rose says:

    Thanks Alex! I set an intention yesterday to find all of the things needed to help me blast off in 2010 with disciplines that get results. I’ve gotten “too busy” to do one of the things that always has a great impact on my day-reading 1st or last thing. I mentally create my day but the reading along with that practice gives it rocket fuel. Thanks for the reminder at the perfect time. Happy New Year.

    Teri Rose

  7. Judy Schramm says:

    Great list, Alex!

    I haven’t heard of some of these – I’ll have to get them. What a good way to start the new year…

    Influence is on my list of “must-read” and “re-read” books too.

    Others I re-read include:
    My collection of Jay Abraham’s newsletters
    All of the “No B.S.” books from Dan Kennedy
    The Irresistible Offer by Mark Joyner
    Information Rules by Carl Shapiro and Hal Varian
    The Art of the Start by Guy Kawasaki

  8. Ash Silva says:

    Dear Alex,

    When you share, its not only nuggets – it’s usually the goldmine!

    Thanks for the list .. You have given me 33 more todos

    Would like to add two books to your list to make it an even 35 .. just place them on top of the A – Z

    1) Keith Ferrazzi’s new book ‘Who’s got your back’ is a masterpiece in it’s simplicity .. How to fing teh 3 people who will change you life .. and YOU are one of my three Brotha! .. Say yes ( publically on this blog ) and know that it will serve you and me well.

    2) Had the pleasure of meeting Gary Vaynerchuk of http://winelibrarytv.com/ while promoting his new book ‘Crush it’. He’s grown his family liquor store in Jersey to a $50 Million Empire and continues to rock the marketing world with his promotional savvy. If his almost 1,000,000 followers on twitter or 30,000 + fans on facebook are any indication, his book is more about crushing your competition than crushing grapes – this is a must Slow Read Partner.

    PS: For anyone who wants to get a sense of Gary before they get the book, check out this short video we did together and post your comments on what you learned and share it with others too..

    http://www.youtube.com/user/ashsilva#p/a/f/2/wlACPxp_V3Q

  9. Simon Hedley says:

    Books are essential and have a different flavour than experienced. I’m currently reading – Operating Manual for Spaceship Earth by R. Buckminster Fuller – which is very slow reading for me.. but thoroughly loving..

  10. Allan Hunkin says:

    Alex I am so grateful to you:

    Thank you for filling in my reading list for 2010.

    Thank you for reminding me of these incredible authors and thought leaders. I have interviewed William Ury, Mark Victor Hansen and Jim Loehr on my Podcast. (Since we met I’ve now done over 750 interviews with authors like you have highlighted on your list)… See More

    Thank you for your commitment and contribution to personal growth and success teaching.

    Thank you for your sincerely in making this world a more abundant place for everyone.

    Thank you for your role modeling, leadership and inspiration.

    With Gratitude,
    Allan Hunkin
    Speaker, Writer, Broadcaster
    http://www.AllanHunkin.com

  11. Love the idea of the 33 minutes. How fabulous to actually show this to people. You are very innovative.

    Hope you’ll consider reading The Vision Board the secret to an extraordinary life which is now in a new version and sold out in hardback last year.

    See a free chapter at http://tinyurl.com/seeinsidebook

    I’m currently reading: GLIMMER: How design can transform your life, and maybe even the world by Warren Berger

  12. Shrinklady says:

    Great idea Alex!

    One of my favourite’s is Orbiting the Giant Hairball by Gordon Mackenzie. It’s light and whimsical yet comes with an important message.

    I enjoyed it because of what he says is necessary for corporate culture to achieve creativity and originality. I think it was pretty cool too that it first sold for over a hundred dollars.

    Shrinklady

  13. Terri Rossi says:

    I am just touching my toes in the water of this pool as I’ve recently begun to seek out more in life – in terms of believing that you can create the life you choose, in going it on your own and trusting yourself with your own life. The first book that comes to mind was also the path that lead me here: a suggestion by a mentor to read The Success Principles. I don’t have a library, but I cling to the many truths and the positive self esteem promoted there. And the lessons about planning and discipline, and purging the past that holds each of us hostage. And the Malcolm Gladwell book: The Tipping Point and Jon Gordon’s The Energy Bus. . . I’ve recently purchased an audio version of The Whuffie Factor, but haven’t gotten through it yet. So much to learn and know . . .But I especially appreciated Sharon Hoehner’s comments about her favorites and the first one I’ll check out on your list could be a Roy Williams, or maybe it will be: Getting to Yes or the Power of a Positive No. I’ve got a lot of ground to cover!

  14. Layla Tusko says:

    Dear Alex,

    Thank you for sharing these books for 2010 Reads. I will add them to my list of books to read for the year. Thanks for the video tip too.

    Here are a few of my favorite “review reads”:

    First Things First – Stephen R. Covey
    The New Rules of Marketing and PR – David Meerman Scott
    Success Principles – Jack Canfield
    Spiritual Liberation – Michael Bernard Beckwith
    Power of Intention and Change your Thoughts/Change your life – Wayne Dyer
    Psycho Cybernetics – Maxwell Maltz
    How to Win Friends and Influence People – Dale Carnegie
    Think and Grow Rich – Napolean Hill
    Eat that Frog – Brian Tracy (easy and fast read but definitely a reread!)
    Leading an Inspired Life – Jim Rohn
    A Game Plan for Life – John Wooden
    Richest Man in Babylon – George Clason

    Happy New Year!

    Layla

  15. [...] Alex's 33 Slow-Read Book List for 2010 | Alex Mandossian's Blog [...]

  16. Betty Foote says:

    I enjoyed the video. Iliked the idea of reading for 33 minutes in the am to start your day. The list of books wow I now have something to look forward too that is stimulating,interesting, intriguing, and inspirational

  17. Alex,
    The ‘Slow Read’ list of books is a wonderful idea! I, like you,am an avid reader,who reads books on personal development,spirituality,and wealth,at least twice, but I must admit,I have not done the 30 minute daily reading.I do journal daily for thirty minutes or more,and I have been doing this daily(literally) since 1995.
    I will begin to do the review because I can clearly see the value in it.
    One of my all time favorite books that has revolutionized my thinking about money is T.Harv Eker’s ‘Secrets of the Millionaire Mind’. I have read this books several times,and each reading brings new insight.
    Malcolm Gladwell’s books:Blink, The Tipping Point,and Outliers are also very powerful and well written.
    His latest book,’What the Dog Saw’ is the next book on my to read list.
    Another favorite read of mine is John H. Johnson’s autobiography:’Succeeding Against the Odds.’ This great read made me take a second look at my life with “fresh and happy eyes”.
    Thanks Alex for the great help you give; it is appreciated.
    Sincerely/Barbara henry

  18. Barbara, thanks for sharing your list and I’ll have a look at Johnson’s autobiography.

    ~ ALEX

  19. Betty, one book at a time. They take so much time to write in most cases, so the least we can do is take our time reading them, right?

    Thanks for commenting and sharing,

    ~ ALEX

  20. Layla,

    Thank you for sharing your list. And for a great mid-year spectacular job for our Help Desk. There isn’t a week that goes by that we don’t get compliments about how responsive and thorough you are with Help Desk responses. Thank you and Happy New Year to you too.

    ~ ALEX

  21. Terri, I’ll have to check out “The Energy Bus” … sounds interesting. Thanks for commenting and sharing,

    ~ ALEX

  22. Allan,

    Thank you. I remember meeting you for the first time at a MVH event and I’m constantly impressed as the sheer number of interviews you do. I hope 2010 is twice as fruitful as 2009 was and half as fruitful as 2011 will be ;-)

    Happy New Year,

    ~ ALEX

  23. Simon,

    Bucky’s books take a year to read. If you can read one of his books in less than a year, you’re doing great :-)

    Thanks for commenting and sharing,

    ~ ALEX

  24. Ash,

    Thanks for commenting and sharing. I hope you bring an accountability partner – maybe Gary or Keith – to this year’s TSS Reunion :-) Speak with you soon,

    ~ ALEX

  25. Judy,

    What you listed are must-reads. The “No BS” series from Dan is an huge oversight on my part. I’ll have to look at which of the 33 need to be replaced with one or more of the Kennedy series. Thanks for commenting, sharing and reminding me of what should also be on the 33 slow-read list.

    ~ ALEX

  26. Joanna says:

    I haven’t heard about any books you mentioned, so it seems I have lots of catching up to do in the New Year. Thanks a lot for sharing the list. I do appreciate it. Happy New Year!
    Best regards,
    Joanna Foss

  27. Dr. Nathalie says:

    Alex – Thank you for sharing your list, i’m always looking for great books to read and learn from. I should get some shares in Amazon!:)

  28. Susan Rosin says:

    You have a book on your list – Leadership is an Art – that I read many years ago and loved. I am so excited to be reminded of it – if I can’t find my old copy then I will go out and buy a new one.

    Would love to be involved in any reading group that you put together. I live just down the road from you in San Rafael – perhaps I’ll run into you at one of our local bookstores!

    Happy New Year everyone!!

    Susan

  29. Alex,

    A great list of slow-read books… and love the video too. A handful of these books we have in our library and have either already read, or are in the process of reading.

    We have put together a “Dynamic Information Map” of all 33 of the slow-read books Alex has listed his blog post. In it there is the titles and sub-titles of the books, the authors, a link to the books in Amazon for easy purchase, and any information on the authors or books we could find in Wikipedia.

    To get to this “Dynamic Library”… go to:
    http://TheCoolestCouple.com/AlexBooks

    Happy New Year!
    ~ Pat and Lorna
    http://TheCoolestCouple.com

  30. Amazing Alex! Thank you. I believe we come to every book when we are ready and if perhaps we are not ready we will inevitably re-visit it.
    i am getting alot out of “Glimmer” How Design Can Transform Your Life, Business and Maybe Even The World by Warren Berger. Not on design in the aesthetic sense, but design marketing and the process of making ideas visible.
    Happy, Fun, Safe and Prosperous New Year
    Steve

  31. Brilliant, Pat & Lorna!

    Can’t wait to hear and see more about the DIM concept in 2010. Happy New Year,

    ~ ALEX

  32. Jones says:

    I love reading books and what you have shared provided a deeper perspective on my hobby. I’m going to reconsider re-reading as it is not about how many books you’ve read but how you apply what you learned.

    Most of my favorite books are written by robert kiyosaki, esther hicks, basically a mix of spirituality and financial literacy. Thanks for doing this post!

  33. Hi Alex,
    You missed one of my favorites and it is truly a must read: The Power of Concentration by Theron Q. Dumont. As the author himself said: “Success is assured when you are able to concentrate for you are then able
    to utilize for your good all constructive thoughts and shut out all destructive
    ones. It is of the greatest value to be able to think only that which will be
    beneficial.”
    Although the book is nearly 100 years old, I do not believe that their is a single book that has surpassed it in it’s ability to help you learn the ability to concentrate.

  34. sham sunder azad says:

    the new year day:
    & good morning -from INDIA:
    THE SERIES OF SERIESWOULD APPARENTLY REFLECT THE WEALTH OF WISDOM-
    IT SO HAPPEN WE ARE EQUALLY IRRESPONSIBLE ;WONT EVEN CARE TOAPPRECIATE
    THE WONDERS OF INTELLECTUAL WORLD AROUND US
    AVAILABILITY OF SUCH BOOKS DO NEED SOME GUIDANCE FROM PROMOTERS-

    WILL IT BE POSSIBLE TO GET THESE VOLVOMES SOMMARISED VERSIONS -EASY TO READ & PROCURED THROUGH RELIABLE REFERENCES-

    TRUST THIS SUGGESTION SHALL HAVE YOUR CONSIDERATIONS-

    WITH PERSONAL REGARDS

    SHAM SUNDER AZAD

  35. [...] Alex’s 33 Slow-Read Book List for 2010 | Alex Mandossian’s Blog [...]

  36. Alex, I miss you and TSS! I’ve been under the radar building the U.S. Center for Entrepreneurship (www.uscfe.com) and I’m excited to start implementing your lessons once again. Happy New Year! – David

  37. Thanks for the list Alex and a great post.

    I add to my book list I have in front of my desk often so now I’ve added your list ..a few of which I’ve read.

    I promote books all the time and recommend to new folks I work with to do the same since I know how reading really good stuff can “fix” you.

    Long story short I saw the Amway plan in late 1980″s when I was full time with IBM and a so called good job.
    At the time I was 36 years of age and everyone I hung with ..family and friends were union workers with mostly the union worker mentality.This is not bad or good just a fact.

    I took home some followup info ..cassettes at that time and one book which was “Seeds of Greatness” by Dr. Dennis Waitley.
    Suffice to say I have not been the same since. I ate that information up and still do.
    Intesesting side note was now my family and freinds where not relating to me at all.
    I (we) have gone through some crap since then but this uplifting information has made me keep fighting to the point that I’m now 53 years young and work at home full time as of middle of 09.
    Lastly it’s because of leaders like you and many others I have learned from that I am excited daily now to get to work but with MY SHCEDULE.
    Happy New Year Alex and I hope 2010 is even better for you and your family.

  38. Vincent O'Halloran says:

    Alex,

    This post is not about the 33 books its about the Module 1 quiz.

    I have interupted the quiz to give you my PMB moment which came from Q6. about the Iguana lover.
    I remember the story from the MP3 but its significance and use has only hit me with the answer to Q6.

    Thanks for all the methods you use to ensure we learn the TSS material.

    You definitely ROCK!

    Best wishes from Ireland

    Vincent

  39. Bob Lucas says:

    Hi Alex,
    Great post and I look forward to doing more reading. Like you, I have books that I’ve read many times over. A few of my favorites: Customer Astonishment by Darby Checketts, Guerrilla Marketing, Jay Conrad Levinson and Guerrilla Marketing on the Front Lines which is where I first found out about you. Thanks for the great information.
    Bob Lucas, St. Louis, MO

  40. I’d like to add “The Speed of Trust” by Stephen M. R. Covey. This should be required reading for all, especially business majors, considering the recent past. Happy New Year, Alex.

  41. How much money do i need to survive in Budapest as a foreign student?

  42. Carl Kephart says:

    Alex, you inspired me so much at 1209 and again today with your video by putting a timeline on your ages of growth. The 10 year timeline is an encouraging looking-back reference since I’m now in the looking forward 10 years mode. We have many similarities.

    I’m not listing a ’slow reader’ but here are a couple of my re-readers not mentioned above.

    Release Your Brakes – James Newman
    Reinventing Yourself – Steve Chandler

  43. [...] friend and mentor Alex Mandossian has put a post on his blog with a list of his 33 slow-read books for [...]

  44. Brian Wilkes says:

    Alex,

    I was surprised to see only a few titles I recognized on your list. That means I’ve been missing important content. I’ve begun ordering the entire list. After I’ve read the first ten of your choices, I’ll give you of my favorite “slow reads.”

    Have a productive and prosperous 2010!

    Brian Wilkes

  45. THANK YOU, Jeff for a refreshing, concise and very useful article on Social Mkg!
    I especially like your tip on keeping it light, sometimes humorous and definitely not serious all the time!

    Thanks, Maritza and Jeff for the cook video and Blueprint diagram. Looking forward to more detail and more videos and articles!

  46. Andrew Smith says:

    Thanks Alex. The 33 long read list – this was a good reminder to go through my large library and pick out about a shelf lot from my personal development, business and marketing books.

    I’ve been interested in personal development for about about 40 years. One new book I would recommend is The Winner’s Bible by Dr Kerry Spackman. In my opinion it is the best practical ‘how-to’ personal development book I have ever read (and I’ve read a lot).

  47. Alessandra says:

    I suggest this one, it’s not new but I think it should go on my re-read list for this year.
    “the Seven Habits of Highly Effective People” by S.R. Covey

  48. Self Esteem says:

    Thank you so much, there aren’t enough posts on this… or at least i cant find them. I am turning into such a blog nut, I just cant get enough and this is such an important topic… i’ll be sure to write something about your site

  49. Sean says:

    Thanks Alex for the good collection of 33 books. I have two questions that you may help to enlighten -

    (1) You mentioned 35-45 for personal development and 45-55 for business expansion. Given you are 45 and the nature of the 33 books, I assume these books are positioned for your 45-55 while you seems already read all of them. So when you were in 35-45, you read the books in business expansion while reviewing the books in personal development that you have read during 25-35. Am I getting it right?

    (2) Would you mind sharing your list of 33 books for 35-45 (personal development)?

    Thanks for the good posting!

  50. Aspen says:

    wow i just found this youtube video on youtube and some people claim it works, what do you think? here is the link: http://www.youtube.com/watch?v=M_H8C4uMiw4

  51. Self Esteem says:

    Thank you so much, there aren’t enough posts on this… keep up the good work

  52. Kevin Chong says:

    I love the 33 list book of 2010. My favourite book is self made millionaire, problogger.net, Bloggintothebank etc

  53. Gopal says:

    Hi every one

    Thanks Alex for this post.
    Excellent slow journey by 33 books.

  54. Douglas Ruda says:

    Thanks for the information. I liked it. You have a very well-designed website.

  55. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service?Thanks

  56. The 4-Hour Work Week (Tim Ferriss) for sure…amazing, simple, upbeat, exciting and PRACTICAL. Gives a map of what to do and how to do it. Very useful IMHO. Also, the E-Myth books are really good – but read in order. Interesting that you included the Greene book (48 Laws of Power). Would love to know what you got out of that. I found it a compelling history book (like his others), but not terribly useful or applicable.

    Thanks Alex!

    Stephen Nash.

  57. Yo, sweet blog, could you tell me what spam plugin you use for comments because i get a lot on my blog.

  58. Seth Daley says:

    Great List Alex! I’m currently reading Buckingham’s book, Now Discover Your Strenths. A little known book that I discovered by accident is “The Be Book” by F. Richard Schnackenberg – I read this book at least 2 times per year.

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