Archives for February 2010

The Secret to Getting Traffic From Articles

article marketing, jeff herring, ezinearticles,traffic,resource boxArticle Marketing is the number one source of free traffic on the Internet if you get your Resource Box right. Get this one wrong and you have wasted all your time. Get this one right and you have got it made!

What a Resource Box really is

Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader. 

Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late to try to do it now.

Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take. 

This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!”

Sure I’ve exaggerated a bit, but not by much.

Here’s how to do it

You want the Resource Box to
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“Legal Literacy”


Hanna Hasl-Kelchner

Listen to the Replay…

   
Hanna Hasl-Kelchner is a corporate lawyer whose career spans private, government, and in-house practice. She is a former adjunct professor at Duke University Fuqua School of Business where she taught Legal Leverage to executive MBA studnets.

During this 60-minute Virtual Book Tour, Hanna reveals what every manager and small business owner should know about the law.

If you’re a small business owner or independent professional, the Business Guide to Legal Literacy belongs in your library so you can sidestep the legal landmines that can transform your liabilities and risk into strategic opportunities.

Click here to add this book to your library.

The “Social Gathering Power” of Reunions

TSS ReunionOne of the most fundamental ways to stay united with your colleagues and friends is through the power of Reunions.

Unlike seminars or workshops, Reunion events are not episodic and thus create a greater sense of community and unity among the participants who attend.

(The picture on the upper left of this post is the SFO Marriott where I’m hosting my annual Teleseminarian Reunion this year – March 5th and 6th)

Click here if you’re in a big hurry and watch the video now.

If you’ve ever thought of hosting a conference, workshop or seminar, think instead of tapping into the continuity power of what a Reunion can bring to you and your tribe.

Reunions can be held weekly with professional networking groups like what BNI members do throughout the world, or monthly with private mastermind groups.  They can even occur every 60 days such as CEO Space gatherings or annually such as my Teleseminarian Reunion … even every decade like high school reunions.

The time of year or frequency isn’t as important as the gathering power that Reunions create. When I say gathering power, I mean building the sense of belonging or feeling of unity espoused by the members of your community.

And whether those communities are twenty or two-thousand members strong, there are 3 key advantages that Reunions participants have over attending episodic workshops or seminars.  These are the 3 unifying elements that espouse more social gathering power:

  1. Unique language or vocabulary
  2. Unique community or culture
  3. Unique facilitation or leadership

If you’re an entrepreneur, small business owner or [Read more…]

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