The Secret to Getting Traffic From Articles
Article Marketing is the number one source of free traffic on the Internet if you get your Resource Box right. Get this one wrong and you have wasted all your time. Get this one right and you have got it made!
What a Resource Box really is
Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader.
Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late to try to do it now.
Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take.
This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!”
Sure I’ve exaggerated a bit, but not by much.
Here’s how to do it
You want the Resource Box to
flow right out of your article, since it is then next paragraph in the article. Starting off with “Jim Smith is blah blah blah” is like announcing to the reader that the article is over and they can stop reading now. Not the result you want at all, right?
Instead you can start off with a nice transitional phrase beginning with the word “and.” For example, “And now I would like to…” or “And now you can…” is a great way to begin.
Then, back to my notion of invitational language, you simply invite the reader to take the next action you want them to take. For example, you can day “And now you can claim your free instant access to…” whatever it is you are going to offer them. The invitational language bring them in instead of chasing them off.
Then and only then do I ever mention my name, and then only so that the good information they are about to get is linked in their mind to my name and brand.
Here is a complete example:
And now I would like to invite you to claim your FREE Instant Access to 2 of my Instant Article Creation Templates when you visit http://www.TheArticleGuyBonus.com
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From Jeff Herring – The Article Marketing Guy and The Great Article Marketing Network.
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That is great! I have been doing a bit of article marketing but was always interested in how to do a really good author box! The idea of a smooth transition really makes sense, and I will be sure to implement this in my next article!
Hi Jeff,
No matter how many times I hear this from you – it does not really matter because you offer up the truth – the Resource Box is absolutely the opportunity to create a compelling call to action for your reader.
Thanks for keeping it simple, showing us a great example and keeping us reminded of the correct way to do the Resource Box that will bring traffic to our website offers.
Cheers!
Terry
[...] The Secret to Getting Traffic From Articles | Alex Mandossian's Blog [...]
Thanks for a great post, Jeff. I like the “invitational language” concept – very insightful and easy to implement.
~ Alex
Just remember to tell a “FIB” in your Resource Box – Flow out of the article, Invite your prospect to take the next step, and then Brand your name and website…
~ Jeff
When i learned how to create a resource box as an invitation rather than a “Bio box”, I finally got the power of article marketing & my list community began to grow using this amazing tool – Thanks Jeff & Alex!
Jeff,
Your strategy works! I’ve been using your resource box format in my articles (directing people to a free White Paper) and I’m get a steady stream of opt-ins from these articles.
Thanks.
I’m always reading about the “Great Apes.” What’s so great about them? How come we never hear about any “Paltry Apes”?
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DOhhhhhh!
You are so right! We learned this the hard way, through trial and effort. Wish we would have learned this long ago!
TrueColors
Until I started a course with Jeff and Maritza, I had never written an article in my life. I can’t tell you how easy Jeff makes the whole experience of writing great articles and then an even better resource box. Thanks Jeff
Great post Alex. What I usually try to do is put my short last paragraph of 2-3 lines into the resource box and then just flow to the invitation from there. Thank you.
~Marcus Baker~
Great tips.. nice to see that article marketing is still alive and well.
Articles! Please don’t hesitate to make more blog posts on this subject. I’m looking forward to learning everything I can. I appreciate the information about having a dynamite resources box as well. Thanks Again! Lee~
Jeff’s stuff works! I published 4 articles for my wife’s acupuncture business (as a test) and her articles were picked up on over 1000 websites; And by fine tuning the resource box you will drives more traffic and sales. I still hate working with HTML but will be outsourcing that soon. Jeff, thanks for the great tips and tricks!!
Great post Alex/Jeff – I was just discussing the pros and cons of article marketing, in particular Ezine Articles, yesterday for a video I am recording with my brother Louis. One of us is a sceptic and one of us isn’t! People will find it an interesting video to listen to when its finished for sure.
Useful to know that the resource box is so key to the success of driving traffic and links to your site – just a question of tweaking and getting it right to improve your click through rate.
Thanks again!
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[...] The Secret to Getting Traffic From Articles | Alex Mandossian's Blog [...]
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Great post on Article Marketing Resource box usage. As a Copywriter, I’ve always thought the resource box is certainly where the Call To Action should go. Just like at the end (or near the end) of a Sales Letter. And – just like a Headline, in terms of marketing, it’s the most important part of an Article. After all, one of the main aims of an article is to provide useful information, and get a response. Great Blog. Will continue reading. Thanks. Andy Gage.
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