Do you write marketing plans? Anyone can write one—as long as you use the executive summary format. Here are the five questions you need to ask yourself and your team in order to design it:
1. What’s the urgent problem?
2. What’s the unique solution?
3. Why am I stuck? Why are we stuck?
4. What’s the process?
5. What’s the first physical action we’re going to take to get from problem to solution?
To learn more about the process and each question, watch my video below.
After you watch this video, I encourage you to try writing your one-page marketing plan using the executive summary format. After you do, leave your comments for me below on how the process went for you. I look forward to hearing from you.
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About Alex Mandossian
