How to Overcome Opportunity Seeker’s Disease (Part 2)

Accountability PartnerIf your business year has not met your expectations, then keep reading.  If your business year has been filled with miscommunications, then keep reading.

Or if you’ve found your business Intentions and goals thwarted for unexpected reasons, the culprit behind these outcomes may be a case of Opportunity Seekerism.

Becoming a strategic entrepreneur requires you to focus on the tasks you DON’T DO more intensely than the TO DO tasks. “Your ‘stop doing’ list is more important than your ‘to-do’ list,” says Jim Collins, best-selling author of Good To Great.  Jim continues:

“Most of us lead busy but undisciplined lives. We have ever-expanding ‘to do’ lists, trying to build momentum by doing, doing, doing—and doing more. And it rarely works.

Those who built the good-to-great companies, however, made as much use of ‘stop doing’ lists as ‘to do’ lists.”

3 Tips to Convert “OS” Behavior Into “SE” Behavior

So although strategic entrepreneurship requires consistent work every day, here are a three tips to help you enjoy, rather than endure, turning your passions into profits every day, every week, every month and every year … year after year.

1. Success Planning – Create a brief Executive Summary that answers these 5 critical questions: (a) What’s your target audience’s urgent problem? (b) What unique solution can you provide?

And there’s more …

(c) Why are people stuck with the problem and haven’t yet found the solution? (d) What’s process people go through to reach a solution without your help? (e) What’s the next physical action you people to take to learn more?

2. Success Journal – If your business is worth growing, it’s worth recording.  Peter Drucker is attributed with the maxim: “What gets measured gets done.” It might seem silly, but brief journal entries may reveal how many “shiny pennies” you may be chasing each week.

Tracking your results will get you back into the strategic entrepreneur mindset, especially if you feel you’re struggling to get better results right now.

3. Success Partner – Find someone who is stuck their business or has similar struggles as you and ask them if they’d be willing to become your “AP” or Accountability Partner. Call each other daily and email each other daily.

Try it out for 30 days and what you do is an “RCQ” (a process my friend Eben Pagan taught me).  Here’s how it works: at the end of each day, write each other 1-3 results you got, 1-3 challenges you faced, and 1-3 questions you have for each other.

Please comment below and share this post with your colleagues who you feel suffer from the “shiny penny” syndrome of Opportunity Seekerism.  And while you’re at it, please join us at MarketingOnline for a one-week trial.

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