Is The Medium The Message?

Medium Message1964 was the year of my birth.  It was also the year Marshall McLuhan, a Canadian philosopher of communication theory coined the phrase, “The medium is the message.”

According to Wikipedia, McLuhan’s insight suggested this central thought:  “The form of a medium (“media” plural) embeds itself in a message, creating an interdependent relationship by which the media influences how the message is perceived. Huh?

There’s still a debate on what that phrase means.  Smashing Magazine reports: “Saying that we experience different media in different ways doesn’t sound groundbreaking, but deeper exploration of McLuhan’s theory can change the way you design and develop your info marketing content.”

Okay, I think I’m starting to understand…

Here’s what I do know:  The meaning behind’s McLuhan’s insight has puzzled academics, philosophers, media mavens and marketers alike during the past 48 years.  In my view, “The medium is the message” is more closely related to [Read more...]

The 3 Responsibilities of a Thought Leader

Marketing, ResponsibilityA clear and simple definition of Responsibility is: “The ability to respond.”

What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty.

Amateurs react. Professionals respond.

After 17+ memorablem years of teaching direct marketing strategies to work-at-home entrepreneurs, best-selling authors, professional speakers and corporate giants such as Sams Club, I’ve observed that world-class professionals are defined by 3 core responsibilities.

If you want to become a social influencer or thought leader in your area of expertise, these 3 responsibilities can expand your public authority online and offline with reliable certainty.

Responsibility #1:  Define Reality. 

I learned this from Max De Pree, former CEO of Herman Miller and best-selling author of Leadership Is an Art.  Max says, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor.”

I agree. And I also know [Read more...]

“Priority” is the new Productivity

SuccessIn his roundup of the best tips of the week from Entrepreneur.com, Brian Patrick Eha makes a recommendation that violates the Principle of Priority.  Eha writes:

Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy.

“Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute.  “Save less complex work for later in the day,” he adds.

Commentary:

In my 17+ years of teaching Productivity strategies to entrepreneurs who market online, doing the most difficult work early in the day is the surest way to diminish personal productivity.

My five-word definition of Productivity is “Maximum results in minimum time.” And by “results” I mean what’s most important to attain success, not what’s most urgent to maintain success.

It’s not about what’s difficult or creative or hard that matters. What matters most is [Read more...]

Crowd Funding G+ Hangout

If you look up Crowd Funding on Wikipedia, you’ll find the concept “describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.”

Although Crowd Funding can be utilized to fund disaster relief, citizen journalism, support the arts, fund political campaigns and, of course, start-up companies … very few people understand how this new and proven social media financing principle works.

That’s why it makes sense to join my colleague, Gary Spirer and me for our Friday G+ Hangout today to discover how you too can “crowd fund” (used as a verb) your next project.  Gary is one of the world top authorities on the topic and he never holds back his candor ;-)

This is Part 2 of a 2-Part series about this interesting and sometimes controversial topic.  Join us MarketingOnlineHangout.com at 12Noon PT/3pm ET for a 45-minute, content-rich Hangout sponsored by MarketingOnline.com

It’s OK to invite a friend, colleague or family member and if you want to access Part 1 so you have a better context of what this G+ Hangout is all about, CLICK HERE to check out the replay (recorded live a few weeks ago).

What is “The Shift” Happening in 2013?

Do you “LIKE” Tim Ferriss?

Have you ever read The 4-Hour Work Week?  Well today will be a special LIVE on-line event happening at 12pm PST.  Andrew McCauley and I discuss the “End of the World” and how it is going through a shift.

They talk about how things are going from a “Do It Yourself” (DIY) World to a “Done For You” (DFY) World.

So please tune in LIVE! at MarketingOnlineHangout.com this Friday, Dec. 21 at 12Noon PT / 3pm ET.

Look forward to seeing you there?  Remember, we have G+ Hangouts each Friday at the 12Noon PT/3pm ET every week as a public service sponsored by MarketingOnline.com

All Good Wishes,

Alex Mandossian, Founder

 

P.S.  If you miss the LIVE G+ Hangout, then be sure to watch the recorded version at the same website listed above and the other replays are there too!  In case you missed it:  MarketingOnlineHangout.com

Endosements vs. Testimonials vs. Case Studies

testimonialsYour target market typically supports what it helps to create.  Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach.

In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof.  They are endorsements, testimonials and case studies.

When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.

Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.

Many marketers use these [Read more...]

How to Overcome Opportunity Seeker’s Disease (Part 2)

Accountability PartnerIf your business year has not met your expectations, then keep reading.  If your business year has been filled with miscommunications, then keep reading.

Or if you’ve found your business Intentions and goals thwarted for unexpected reasons, the culprit behind these outcomes may be a case of Opportunity Seekerism.

Becoming a strategic entrepreneur requires you to focus on the tasks you DON’T DO more intensely than the TO DO tasks. “Your ‘stop doing’ list is more important than your ‘to-do’ list,” says Jim Collins, best-selling author of Good To Great.  Jim continues:

“Most of us lead busy but undisciplined lives. We have ever-expanding [Read more...]

How to Overcome Opportunity Seeker’s Disease (Part 1)

The Strategic EntrepreneurHow is your year going so far?  Have you achieved your New Year’s “business growth” resolutions you made back in late December or January?  Or, did you give up on them because they seem out of reach?

Only you know the answer to those questions.  But if you feel stuck with growing your business, this is the perfect moment to ask yourself the two critical questions management philosopher, Peter Drucker often asked business owners:

  1. “What business are you really in?”
  2. “How is the business doing?”

Today’s marketing lesson is not about your Purpose or your Passions or even your Profits. It’s about a disease that infects hundreds of thousands of entrepreneurs who consider themselves “lifelong learners,” yet they’re still unable to answer either one of Drucker’s questions.

This disease relentless distracts entrepreneurs daily. It consistently [Read more...]

Daily Task Tips to Make Each Day More Productive

There’s a productivity principle called the “Rule of 5″ which Jack Canfield taught me over 10 years ago.

He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series.

That series he co-authored with another good friend, Mark Victor Hansen, is on a path to be the first book series, other than the bible, to sell over a billion books! 

Regardless whether or not Jack and Mark work the Rule of 5 as I do each week, I believe [Read more...]

Elements of a Effective “Quick-Start” System

Quick Start Guide ArticleIf you’re an info marketer, small business owner or a service professional, then having a Quick-Start (QS) system is critical to accelerate the growth of your business.

For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into my QS system.

Click here if you want to see how this works first-hand.

Whenever one of my Domaining prospects converts into a paid Domaining student (and becomes a new member of my “tribe”), I bend over backwards to make sure [Read more...]

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