CASE STUDY: “Back-2-Back” Launch Methodology
Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…
Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.
I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.
Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com
Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)
This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it (more…)
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“Improver” or “Inventor” in Your Business?
“Never invent, always improve.”
This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.
Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”
Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.
Here’s another: Charles Haanel is the true (more…)
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The “Donkey In The Farmer’s Well” Parable
Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.
Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.
The Morale: “Shake it off and take a step up…” :-)
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The Birth of the “Virtual Book Tour”
November 20th, 2002 was an important day for me.
On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.
The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.
Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (”VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.
If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.
If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code:
Click here to get the full story if you missed the deadline.
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Don’t Miss the Deadline
Get Registered Now For Teleseminar Secrets
Please watch this YouTube video message you see below. It will take just 1 minute, 28 seconds out of your day, but what you’ll discover after you follow my simple directions may last you a lifetime!
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Teleseminar Secrets Crash Course
For an 8 minute, 47 second “crash course” on why it makese sense to take Teleseminar Secrets, please watch *this* you see video below.
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Teleseminar Secrets Tip # 16
FAQ: How do I conduct my first paid teleseminar when my online list is used to getting phone access to me at no cost?
Answer: Please see the video below.
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Teleseminar Secrets Tip # 3
FAQ: In a Preview Call, what’s critical to include and exclude to maintain value and not give away too much.
Answer: Please see the video below.
The 3 “Marketing Paradoxes” Explained (Part 3)
In Part 2, you learned about the Paradox of Choice which I defined as:
In Part 3 (what you’re reading now), you’re about to discover (more…)
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