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The 3 “Marketing Paradoxes” Explained (Part 3)

November 13, 2008 By Alex Mandossian 27 Comments

30460087.jpgIn Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:

“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”  

In Part 2, you learned about the Paradox of Choice which I defined as: 

“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions.  The more indecisive you become, the less freedom you have in making buying decisions.” 

In Part 3 (what you’re reading now), you’re about to discover [Read more...]

Filed Under: AlexTV, article marketing, General, Info Marketing, Podcasts, Recent Comments, repurposing, Social Marketing, Teleseminars, Traffic Tagged With: , , , , , , , , ,

CASE STUDY: “Back-2-Back” Launch Methodology

July 16, 2008 By Alex Mandossian 19 Comments
SSS Limo Video Play Now | Play in Popup

Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…

Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.

I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.

Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com

Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)

This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it [Read more...]

Filed Under: AlexTV, Audio Programs, General, Info Marketing, Inner Circles, Packaging Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

“Improver” or “Inventor” in Your Business?

July 3, 2008 By Alex Mandossian 68 Comments

“Never invent, always improve.”Target

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true [Read more...]

Filed Under: AlexTV, Audio Programs, Books, General, Info Marketing, Teleseminars, Traffic Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

The “Donkey In The Farmer’s Well” Parable

June 8, 2008 By Alex Mandossian 44 Comments

donkey-in-well.jpgOkay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions – upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

Filed Under: AlexTV, Audio Programs, General, Info Marketing, Inner Circles, iPods Tagged With: , , , , , , , , , , , , , , , , , ,

The Birth of the “Virtual Book Tour”

June 5, 2008 By Alex Mandossian 9 Comments
Flash Video Play Now | Play in Popup

November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

Filed Under: AlexTV, Audio Programs, Books, General, Info Marketing, Podcasts, Teleseminars Tagged With: , , , , , , , , , , , , , , , , , , ,
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