“Improver” or “Inventor” in Your Business?
By Alex Mandossian on July 3, 2008

“Never invent, always improve.”Target

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true (more…)

The “Donkey In The Farmer’s Well” Parable
By Alex Mandossian on June 8, 2008

donkey-in-well.jpgOkay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

The Birth of the “Virtual Book Tour”
By Alex Mandossian on June 5, 2008

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November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (”VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

Get Your Repurposing Report At End Of This Video
By Alex Mandossian on June 3, 2008

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The single most overlooked info marketing strategy is “repurposing.”

No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on my 2-hour VBT Preview Call.

Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end.  Your candid comments below will be most appreciated :-)

Don’t Miss the Deadline
By Alex Mandossian on December 7, 2007

Get Registered Now For Teleseminar Secrets

Please watch this YouTube video message you see below.  It will take just 1 minute, 28 seconds out of your day, but what you’ll discover after you follow my simple directions may last you a lifetime!

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Teleseminar Secrets Crash Course
By Alex Mandossian on December 4, 2007

For an  8 minute, 47 second “crash course” on why it makese sense to take Teleseminar Secrets, please watch *this* you see video below.

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Teleseminar Secrets Tip # 16
By Alex Mandossian on November 27, 2007

FAQ: How do I conduct my first paid teleseminar when my online list is used to getting phone access to me at no cost?

Answer: Please see the video below.

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Teleseminar Secrets Tip # 3
By Alex Mandossian on November 20, 2007

FAQ: In a Preview Call, what’s critical to include and exclude to maintain value and not give away too much.

Answer: Please see the video below.

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Teleseminar Secrets Tip # 14
By Alex Mandossian on November 13, 2007

FAQ: “How do I get the word out about an ASK Teleseminar website?

Answer: Please see the video below.

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Teleseminar Secrets Tip # 20
By Alex Mandossian on November 6, 2007

FAQ: “How do I convince Thought Leaders in my niche to let me conduct teleseminars with them if I don’t have a proven track record?”

Answer: Please see video below.

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