http://www.alexmandossian.com The Internet's First Blog For Information Marketers Thu, 02 Feb 2012 14:02:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 2006-2009 blogging@askmylist.com (Alex Mandossian's Blog) blogging@askmylist.com (Alex Mandossian's Blog) 1440 http://www.alexmandossian.com/images/podpress-144x144-cover.jpg http://www.alexmandossian.com 144 144 The Internet's First Blog For Information Marketers Alex Mandossian's Blog Alex Mandossian's Blog blogging@askmylist.com no no http://www.alexmandossian.com/the-3-marketing-paradoxes-explained-part-3/ http://www.alexmandossian.com/the-3-marketing-paradoxes-explained-part-3/#comments Thu, 13 Nov 2008 11:07:29 +0000 Alex Mandossian http://www.alexmandossian.com/2008/11/13/the-3-marketing-paradoxes-explained-part-3/ http://www.alexmandossian.com/the-3-marketing-paradoxes-explained-part-3/feed/ 27 http://www.alexmandossian.com/case-study-back-2-back-launch-methodology/ http://www.alexmandossian.com/case-study-back-2-back-launch-methodology/#comments Wed, 16 Jul 2008 19:21:24 +0000 Alex Mandossian http://www.alexmandossian.com/2008/07/16/case-study-back-2-back-launch-methodology/ http://www.alexmandossian.com/case-study-back-2-back-launch-methodology/feed/ 19 0:14:33 Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits… Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a [...] Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits… Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar. I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th. Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!) This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it the “Video Flipping” method. What you do is to get yourself a Flip Video recorder for under $200 and then take live videos that represent your video sales letter! It’s fast. It’s fun. And it works like gangbusters! The purpose of the video (taken live on April 23rd, 2008) was to promote Wayne’s new amazing software tool that I decided to “rebrand” as Smart Start Sites. (Again, the video on this post is the video I’m talking about). When you’ve got 15 minutes to spare, watch this video (the one on this post) from beginning until end because you’ll discover how “video flipping” makes for the most authentic and most effective product launches possible. Tele-Clinic #1 Recap: Tele-Clinic #1 happens on July 17th at 5pm Pacific/8pm Eastern (it may have already happened if you’re reading this post after that date) and I’ve promoted it at NewAmazingSoftware Results: The conversion ranged from a whopping 38.3% to up to 61.4% at www.NewAmazingSoftware.com … depending on the traffic sources. Over 2,100 people registered and I made a point NOT to have a “recording” or “replay” of Tele-Clinic #1 available to influence more people to listen live. Does the “Back-2-Back” teleseminar launch method make sense? Tele-Clinic #2 Recap: Over 83 people opted to take advantage of the $1 trial for 14 days and take part in Tele-Clinic #2 within 48 hours of my first email invitation. (I imposed a registration limit for Tele-Clinic #2 for the first 250 people to influence more sign-ups). With more $1 test-drives in the queue before July 17th … I could create a bigger “stand-by” list which involved anyone who wanted to register beyond the first 250. The concept of “First-come, first-served” is an effective Actionizer (elicits immediate action) and the “stand-by” list method is also effective because as some of the first 250 registrants drop out or cancel, they immediately get replaced by “stand-by” list people. Results: Typically, if you do the “Back-2-Back” campaign method right, you’ll get about a 20-30% attrition or cancel rate. But, that’s okay if you have plenty of “stand-by” list registrants replace any of the future “dropouts.” :-) Now I have no idea if you’ll ever utilize the “Back-2-Back” methodology to launch your next software product or membership sites, if you’ve read this far, I certainly hope you give this marketing method a fair try. And if you sell or promote anything on ClickBank, I do encourage you to take a closer look at the advantages of what Smart Start Sites has to offer your business … especially if you’re a “start-up” or make less than $250K online. AlexTV, General, Packaging blogging@askmylist.com no no http://www.alexmandossian.com/improver-or-inventor-in-your-business/ http://www.alexmandossian.com/improver-or-inventor-in-your-business/#comments Thu, 03 Jul 2008 06:48:10 +0000 Alex Mandossian http://www.alexmandossian.com/2008/07/03/improver-or-inventor-in-your-business/ http://www.alexmandossian.com/improver-or-inventor-in-your-business/feed/ 68 http://www.alexmandossian.com/the-farmer-and-the-donkey-parable/ http://www.alexmandossian.com/the-farmer-and-the-donkey-parable/#comments Sun, 08 Jun 2008 11:35:46 +0000 Alex Mandossian http://www.alexmandossian.com/2008/06/08/the-farmer-and-the-donkey-parable/ http://www.alexmandossian.com/the-farmer-and-the-donkey-parable/feed/ 44 http://www.alexmandossian.com/the-birth-of-the-virtual-book-tour/ http://www.alexmandossian.com/the-birth-of-the-virtual-book-tour/#comments Thu, 05 Jun 2008 07:29:17 +0000 Alex Mandossian http://www.alexmandossian.com/2008/06/05/the-birth-of-the-virtual-book-tour/ http://www.alexmandossian.com/the-birth-of-the-virtual-book-tour/feed/ 9 0:08:06 November 20th, 2002 was an important day for me. On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I[...] November 20th, 2002 was an important day for me. On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way. The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series. Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf. If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend. If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025. Click here to get the full story if you missed the deadline. AlexTV, Books, General, Podcasts, Teleseminars blogging@askmylist.com no no http://www.alexmandossian.com/get-your-repurposing-report-at-end-of-this-video/ http://www.alexmandossian.com/get-your-repurposing-report-at-end-of-this-video/#comments Tue, 03 Jun 2008 11:37:29 +0000 Alex Mandossian http://www.alexmandossian.com/2008/06/03/get-your-repurposing-report-at-end-of-this-video/ http://www.alexmandossian.com/get-your-repurposing-report-at-end-of-this-video/feed/ 36 0:07:37 The single most overlooked info marketing strategy is “repurposing.” No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on [...] The single most overlooked info marketing strategy is “repurposing.” No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on my 2-hour VBT Preview Call. Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end.  Your candid comments below will be most appreciated :-) AlexTV, General, Podcasts, Teleseminars blogging@askmylist.com no no http://www.alexmandossian.com/dont-miss-the-deadline/ http://www.alexmandossian.com/dont-miss-the-deadline/#comments Fri, 07 Dec 2007 05:41:24 +0000 Alex Mandossian http://www.alexmandossian.com/2007/12/07/dont-miss-the-deadline/ http://www.alexmandossian.com/dont-miss-the-deadline/feed/ 12 http://www.alexmandossian.com/teleseminar-secrets-crash-course/ http://www.alexmandossian.com/teleseminar-secrets-crash-course/#comments Tue, 04 Dec 2007 16:59:21 +0000 Alex Mandossian http://www.alexmandossian.com/2007/12/04/teleseminar-secrets-crash-course/ http://www.alexmandossian.com/teleseminar-secrets-crash-course/feed/ 7 http://www.alexmandossian.com/teleseminar-secrets-tip-16/ http://www.alexmandossian.com/teleseminar-secrets-tip-16/#comments Tue, 27 Nov 2007 15:30:16 +0000 Alex Mandossian http://www.alexmandossian.com/2007/11/27/teleseminar-secrets-tip-16/ http://www.alexmandossian.com/teleseminar-secrets-tip-16/feed/ 1 http://www.alexmandossian.com/teleseminar-secrets-tip-3/ http://www.alexmandossian.com/teleseminar-secrets-tip-3/#comments Tue, 20 Nov 2007 17:47:23 +0000 Alex Mandossian http://www.alexmandossian.com/2007/11/20/teleseminar-secrets-tip-3/ http://www.alexmandossian.com/teleseminar-secrets-tip-3/feed/ 1